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Cabo Blanco Launches Workshops on Circular Tourism and Carbon Management Skills, Jobs, and Growth for a Sustainable Future

Cabo Blanco Launches Workshops on Circular Tourism and Carbon Management: Skills, Jobs, and Growth for a Sustainable Future

The Cabo Blanco Carbon Neutral Certification Project—led by the Municipalidad Distrital El Alto, CANATUR, AECID (Cooperación Española), the European Union, and organized by Green Initiative, responsible for the technical assistance of the Circular Tourism Peru project, with funding from AECID and the European Union, and with the valuable support of partners including Inkaterra Hotels, ITA Inkaterra Asociación and Olas Perú—is setting a new benchmark for sustainable tourism in northern Peru. At the core of this initiative is the creation of specialized training workshops designed to strengthen the technical and operational capacities of local tourism actors, both public and private. These sessions will enable stakeholders to adopt circular economy practices and implement carbon management tools, ensuring that Cabo Blanco advances toward becoming a climate-neutral and internationally competitive destination. Building Local Skills for Global Competitiveness The workshops—organized under the Turismo Circular Perú project, led by CANATUR with the support of AECID (Spanish Cooperation), the European Union, and carried out by Green Initiative —will combine technical training with practical application. Participants will learn how to: As Carlos Loayza, General Manager of CANATUR, notes:“These workshops are not just about knowledge transfer—they are about giving our communities the tools to become leaders in sustainable tourism, generating opportunities for business and employment while caring for the environment.” Driving Socio-Economic Benefits Investing in sustainability has clear economic advantages. Studies of certified sustainable hotels have shown measurable benefits, including higher revenue per available room (RevPAR) and stronger competitiveness. At the same time, niche markets such as surf tourism are already delivering significant local impact: in nearby Lobitos, surf tourism injects an estimated US$3.6 million annually into the local economy through visitor spending. By equipping Cabo Blanco’s stakeholders with the right skills, the workshops are expected to: As Tatiana Otaviano, Head of Relationships of Green Initiative, explains:“Sustainability is no longer just an environmental responsibility—it is an engine for prosperity. By training local actors in circularity and carbon management, we ensure that Cabo Blanco’s communities benefit directly from tourism growth.” A Shared Commitment The Cabo Blanco Carbon Neutral Certification Project represents a collective effort: As Mayor Reedy Bancayán Palomino of El Alto affirms:“For Cabo Blanco, this project is about more than tourism—it is about shaping a sustainable future, creating opportunities for our youth, and positioning our community as a global example.” Agenda – Cabo Blanco Carbon Neutral Certification Project Launch Location: Cabo Blanco, El Alto District, Piura – Peru Date: October 1, 2025Time: 14:00 hrs 1. Welcome and Introduction – 20 min Cultural activity: traditional local performance 2. Workshop: Circular Tourism Peru Project – 45 minOrganized by CANATUR, with funding from AECID – European Union and technical support from Green Initiative. 3. Cabo Blanco / El Alto Destination Development – 30 min Closing: Signing of the Glasgow Declaration on Climate Action in Tourism Looking Ahead These workshops are not isolated events; they are catalysts of transformation. By investing in capacity-building, Cabo Blanco is laying the foundation for a climate-positive, circular, and inclusive tourism model that delivers measurable environmental benefits while driving socio-economic growth.From training to action, from local empowerment to global recognition—Cabo Blanco is proving that sustainable tourism can create jobs, strengthen communities, and protect the planet. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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Green Initiative Showcases Machu Picchu as a Model for Carbon-Neutral and Regenerative Tourism at COP16

Green Initiative Showcases Machu Picchu as a Model for Carbon Neutral and Regenerative Tourism at COP16

During the 16th Conference of the Parties to the United Nations Convention on Biological Diversity (COP16), Green Initiative presented the case of Machu Picchu as a model for a Carbon Neutral and Regenerative Tourism Destination. COP16 concluded in Cali after 12 days of intense discussions. Known as “The People’s COP,” the summit was divided into a blue zone for official negotiations and a green zone focusing on civil society participation. According to the Colombian government, the green zone attracted nearly a million visitors, with around 40,000 attending various academic activities. In the blue zone, where negotiations took place, parallel events were also organized in the pavilions of different countries and entities. Among these was the Peru Pavilion, which hosted a series of prominent events, including one titled “Machu Picchu: Carbon-Neutral and Regenerative Tourism Destination.” This session showcased the climate and nature-positive initiatives underway in Machu Picchu, aimed at reducing carbon emissions and restoring ecosystems as part of its tourism management. The panel featured representatives from organizations such as the National Service of State-Protected Natural Areas (SERNANP), AJE Group, Tetra Pak, and Latam Airlines. Panelists emphasized the importance of public-private sector collaboration for the success of projects like Machu Picchu. They recognized the leadership of Green Initiative as a key advisor in the region’s transition to decarbonization and regenerative tourism. COP16 was a platform for dialogue and reflection and marked significant milestones in its final plenary session. Among the most notable were creating a subsidiary body for Article 8J to support Indigenous peoples and local communities, the acknowledgment of Afro-descendant peoples as biodiversity guardians, and the Cali Fund, a global mechanism for the equitable distribution of benefits derived from genetic information. Additionally, collaboration between the Biodiversity and Climate Change agendas was promoted, in preparation for COP29 on Climate Change in Azerbaijan and the upcoming COP30 in Brazil. Colombia also took the opportunity to launch the world’s first biodiversity bonds during COP16, an initiative aimed at involving the private sector in biological diversity preservation. Banco Davivienda, with an investment of up to 50 million dollars from the International Finance Corporation (IFC), will channel these resources into projects with positive biodiversity impacts. Similarly, BBVA Colombia issued another bond, subscribed to by IDB Invest and IFC in two tranches to finance projects with positive biodiversity impacts. Written by Musye Lucen from the Green Initiative team. Related articles:

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Green Initiative's Climate and Nature Positive Sustainability Work Featured in One Planet Network's Tools and Resources A Major Step for Global Climate Action

Green Initiative’s Climate and Nature Positive Sustainability Work Featured in One Planet Network’s Tools and Resources: A Major Step for Global Climate Action

In a powerful endorsement of our efforts to drive climate and nature positive sustainability in tourism, Green Initiative has been prominently featured in the One Planet Network’s Tools and Resources section, a key platform for advancing climate-positive action. Several landmark projects, including the Carbon Neutral Certification renewal of Machu Picchu, the Climate Action Guide for Tourism Businesses and Destinations publication, and a comprehensive International Webinar on Regenerative Tourism, are now listed among vital tools supporting global climate action planning. Machu Picchu’s Carbon Neutral Certification: A Global Model for Heritage and Sustainability At the forefront of these efforts is the successful renewal of Machu Picchu’s Carbon Neutral Certification, a project led by Green Initiative now featured on the One Planet Network. The certification underscores the site’s ongoing commitment to reducing its environmental impact. It serves as a model for other world heritage sites aiming to align with the objectives of the Glasgow Declaration on Climate Action in Tourism. This achievement is highlighted in the One Planet Network’s news section, emphasizing the importance of carbon-neutral strategies in heritage tourism. Read more about Machu Picchu’s Carbon Neutral Certification here. The Climate Action Guide: A Vital Tool for Tourism Operators Green Initiative’s Climate Action Guide for Tourism Businesses and Destinations is now available through the One Planet Network’s Tools and Resources. This guide provides a practical, action-oriented framework for tourism stakeholders to create and implement climate-positive action plans. It addresses key areas such as reducing carbon emissions, adopting renewable energy, improving waste management, and integrating sustainable business practices. The guide offers step-by-step strategies for tourism operators looking to advance their climate commitments in line with the Glasgow Declaration, making it an indispensable resource for businesses and destinations seeking to reduce their carbon footprints. Access the Climate Action Guide for Tourism Businesses and Destinations here. International Webinar on Regenerative Tourism: Expanding the Scope of Sustainability Also featured on the platform is the recording of an insightful International Webinar on Regenerative Tourism, co-hosted by Green Initiative. This webinar explores the concept of regenerative tourism, which aims to minimize environmental harm and restore and rejuvenate ecosystems. As businesses and destinations seek ways to contribute positively to the environment, this approach offers a new paradigm for ecological sustainability and long-term competitiveness in the tourism sector. The webinar provides valuable knowledge on how tourism can be a force for ecological restoration, helping businesses implement practices that leave destinations better than before. Watch the International Webinar on Regenerative Tourism here. Empowering Climate Action in Tourism Through One Planet Network The inclusion of Green Initiative’s work in the One Planet Network’s Tools and Resources section signifies a major step forward in empowering tourism operators to actively participate in global climate action. These resources—from real-world examples of Machu Picchu’s carbon neutrality to actionable guides and educational webinars—are now accessible to tourism businesses, destinations, and stakeholders worldwide. This collaboration strengthens the push for a more sustainable and climate-resilient tourism industry, reinforcing that tourism can lead global efforts to fight climate change. By leveraging these tools and resources, destinations worldwide can follow the path paved by Green Initiative, taking bold steps toward reducing their environmental impact while enhancing the resilience of their operations. Contact us to learn more about our services and receive expert climate and nature positive advice for your business organization. Related articles

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A. Hartrodt Perú Strengthens Position as a Leading Sustainable Logistics Provider with Carbon Neutral Certification

A. Hartrodt Perú Strengthens Position as a Leading Sustainable Logistics Provider with Carbon Neutral Certification

A. Hartrodt Perú, a key player in the country’s logistics sector, continues solidifying its position by offering comprehensive and innovative transportation and supply chain solutions. With over a century of experience and presence in 47 trading nations, A. Hartrodt blends global expertise with a local focus to address the unique challenges clients face in an increasingly competitive and sustainability-conscious market. A. Hartrodt Perú actively focuses on reducing its carbon footprint and optimizing processes to minimize ecological impact. In response to the growing call for climate action, the company has made notable progress by measuring emissions across its three offices in Peru, assessing service-related and employee-generated emissions across 14 distinct sources. A key milestone in this effort is A. Hartrodt Perú’s recent carbon-neutral certification, achieved in collaboration with Green Initiative. This certification highlights the company’s commitment to offsetting its operational emissions and reinforces its position as a leader in environmentally responsible logistics. Driving Sustainability Through Cleaner Fuels, Circular Economy, and Responsible Supply Chain Practices Looking ahead, A. Hartrodt Perú plans to implement a comprehensive climate action plan to reduce its carbon footprint progressively, encourage circular economy initiatives, and promote responsible practices throughout its supply chain. The company is also preparing to adopt cleaner fuels, transition to coolants and refrigerants with lower Global Warming Potential (GWP), and prioritize carbon-neutral travel. Once underway, these initiatives will not only enhance operational efficiency but also affirm A. Hartrodt Perú’s dedication to preserving natural resources and benefiting the communities in which it operates. Leading the Industry, Strengthening Resilience, and Unlocking New Business Opportunities By embracing this commitment, A. Hartrodt Perú contributes to the global fight against climate change and sets a standard for others in the industry to follow. This certification and the company’s holistic approach to sustainability enhance its reputation among clients and open new business opportunities, particularly with partners prioritizing sustainability in their supply chains. Furthermore, A. Hartrodt Perú bolsters its resilience to future environmental regulations while reinforcing its pledge to a greener future. A Strategic Asset for Leading the Future of Sustainable Logistics As demand for sustainable transport solutions continues to rise, A. Hartrodt Perú’s carbon-neutral certification becomes a strategic asset, enabling the company to remain competitive and responsible in the years to come. Looking ahead, A. Hartrodt Perú is poised to lead the logistics sector toward a more sustainable future, with plans to continuously evolve its climate action strategies and further reduce its environmental footprint. Collaborate for Sustainable Growth and Resilient Supply Chains We invite businesses and partners to join us on our journey toward a greener future. By working together, we can create more sustainable supply chains, reduce environmental impact, and unlock new opportunities for growth. To learn more about our climate action initiatives and how we can help you achieve your sustainability goals, please get in touch with us at greeninitiative.eco/contact/. Written by Virna Chavez from the Green Initiative team. Related articles

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Celebrating World Tourism Day with a Global Milestone Green Initiative Wins as World's Leading Sustainable Organisation

Celebrating World Tourism Day with a Global Milestone: Green Initiative Wins as World’s Leading Sustainable Organisation

On this World Tourism Day, Green Initiative is honored to share a significant achievement: winning as the World’s Leading Sustainable Organisation at the 2024 World Sustainable Travel & Hospitality Awards! This recognition underscores our commitment to a greener, more sustainable tourism industry that regenerates rather than depletes. We extend our deepest gratitude to everyone who voted for us and supported our mission to lead the way in sustainable tourism, climate, and nature positive business. This achievement is as much yours as it is ours!” A Legacy of Impactful Tourism Green Initiative has always believed that tourism can be a driving force for good. We’ve pioneered sustainable tourism practices that balance business competitiveness with ecological preservation through our work with partners like Inkaterra Hotels, WorldXchange, and CEPA (Customized Educational Programs Abroad). What It Means to Be the World’s Leading Sustainable Organisation Winning this prestigious award is more than a recognition—it’s a reminder of our responsibility. From reducing the carbon footprints of our certified businesses to pioneering regenerative tourism models, we’ve made great strides in proving that tourism can benefit both people and the planet. Our Ongoing Commitment As we celebrate this milestone, we reaffirm our dedication to continuing our work with partners and clients worldwide to reduce emissions, restore ecosystems, and create sustainable livelihoods for local communities. As we mark World Tourism Day and celebrate this momentous win, we invite you to be part of this journey. Let’s work together to make travel sustainable, responsible, and regenerative—so that future generations can continue to explore the world while preserving its natural beauty. Designated Sites are Integrating Climate Action UNESCO-designated sites like Bonito and Machu Picchu are leading the way in integrating climate action into tourism through innovative practices such as carbon measurement, ecosystem restoration, and waste management solutions. By adopting climate-smart approaches, these destinations are not only reducing emissions but also enhancing community resilience and attracting eco-conscious travelers. Green Initiative’s collaboration with these iconic sites showcases how tourism can actively contribute to global climate goals and serve as a model for sustainable tourism worldwide. Explore our full article to learn how UNESCO Sites Are Pioneering Climate Action in Sustainable Tourism, and leading by example here. We highly recommend downloading Green Initiative’s Climate Action Guide for Tourism Destinations. This essential resource offers practical tools for reducing emissions, improving resource efficiency, and aligning with global climate goals. By following the guide, destinations can enhance resilience, attract eco-conscious travelers, and lead in sustainable tourism. It’s a must-have for those committed to making a positive impact. Contact us to learn more about our projects, certifications, and how we’re working with companies globally to shape a sustainable tourism industry.

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Setting Climate and Nature Positive Goals A Pathway for Sustainable Business Leadership - Forest Friends Green Initiative

Setting Climate and Nature Positive Goals: A Pathway for Sustainable Business Leadership

In today’s corporate landscape, companies are increasingly adopting climate and nature positive goals to ensure that their business activities reduce environmental harm and contribute to the restoration and preservation of ecosystems. Achieving such goals requires combining strategic planning, emission reduction, and ecosystem restoration. Since our founding, Green Initiative has been helping businesses across various sectors work toward climate positive, carbon neutral, and carbon measured certifications. These certifications enhance organizations’ environmental responsibility and strengthen their market positioning in an era when sustainability is key. What Does It Mean to Be Climate Positive? A climate positive company goes beyond net-zero emissions by actively removing more carbon dioxide from the atmosphere than it emits. This involves efforts such as reducing operational emissions, switching to renewable energy, and supporting nature-based solutions like reforestation and habitat restoration. Achieving climate positive status requires companies to go beyond simply offsetting their carbon footprint. They must engage in activities that directly benefit the environment, ensuring a net positive impact on ecosystems and biodiversity. Certification Pathways: Climate Positive, Carbon Neutral, and Carbon Measured The Green Initiative certification programs provide structured pathways for businesses to reduce their environmental impact and work toward positive outcomes for both the climate and nature: Why Climate Positive Goals Matter? Climate and nature positive goals ensure businesses contribute positively to the planet rather than simply minimizing harm. These goals align with global climate action efforts, such as the Paris Agreement, and support biodiversity preservation under the Convention on Biological Diversity. For businesses, these certifications provide reputational advantages, foster customer loyalty, and attract investment from stakeholders who value sustainability. Companies that achieve climate positive status also position themselves as leaders in the transition to a low-carbon economy. Examples of Companies Setting Climate Positive Goals Here are some examples of businesses that have successfully integrated climate and nature positive goals into their operations through partnerships with Green Initiative: 1. WorldXchange: Pioneering Climate Positive Leadership in Currency Exchange WorldXchange, the first Climate Positive Certified currency exchange company, has set new standards in the financial sector by reducing its carbon footprint by 16% between 2021 and 2023. Furthermore, WorldXchange has gone beyond emissions reductions by planting over 300 trees in Madre de Dios, Peru, and is committed to planting more than 15,000 trees, reaching Forest Friends Accelerator certified partner status. Their efforts, which contribute to carbon sequestration and global climate awareness, position WorldXchange as a forward-thinking leader in integrating sustainability into the financial services sector. 2. Estância Mimosa Ecoturismo: A Leader in Ecotourism and Conservation Located in the heart of Brazil’s Pantanal region, Estância Mimosa Ecoturismo has adopted climate and nature-positive goals to protect the unique ecosystems surrounding its operations. The company has actively reduced its carbon footprint by reforestation projects, sustainable tourism practices, and biodiversity preservation efforts while promoting responsible ecotourism. Their ongoing conservation efforts help offset emissions and contribute to the long-term health of local ecosystems, making them a model for sustainable tourism. 3. Bio-Amayu – AJE Group: Combining Business Growth with Conservation Bio-Amayu, part of the AJE Group, focuses on producing sustainable beverages while protecting the ecosystems in the Amazon Rainforest. By using responsibly sourced ingredients and supporting reforestation projects, Bio-Amayu has made strides toward achieving climate positive goals. In collaboration with Green Initiative, the company is dedicated to reducing its carbon footprint while also investing in the regeneration of Amazonian forests. Their efforts contribute significantly to carbon sequestration and biodiversity protection, exemplifying how businesses can balance economic growth with ecological preservation. 4. Inkaterra Hotels: Regenerative Tourism at Its Best A pioneer in sustainable luxury tourism, Inkaterra Hotels is a shining example of how businesses can align luxury with environmental responsibility. With operations located in some of Peru’s most biodiverse areas, Inkaterra is deeply committed to environmental conservation, scientific research, and the empowerment of local communities. By achieving climate positive certification, Inkaterra supports reforestation and biodiversity conservation projects in the Peruvian Amazon and Andes regions. These efforts are aimed at both offsetting emissions from their hotel operations and contributing to the long-term preservation of Peru’s natural heritage. 5. Kuoda Travel: Promoting Responsible and Sustainable Travel Kuoda Travel, a leading luxury travel company in Peru, has embraced climate positive goals by offering sustainable travel experiences that minimize environmental impact. By partnering with Green Initiative, Kuoda ensures its carbon neutral operations and actively supports conservation efforts through nature-based solutions. Their commitment to reducing the carbon footprint of travel while supporting local conservation projects makes them a leader in the responsible travel sector, ensuring that tourism benefits both people and the planet. How Businesses Can Set and Achieve Climate Positive Goals? For companies aspiring to be climate positive, the Green Initiative certification process provides a roadmap: The Business Case for Climate Positive Goals Businesses that achieve climate positive certification contribute to global climate action and gain a competitive advantage. These companies are well-positioned to adapt to future regulatory changes, attract eco-conscious consumers, and foster greater brand loyalty. Additionally, companies that invest in ecosystem restoration and biodiversity conservation create long-term value for the planet, ensuring that it remains resilient to environmental challenges. Conclusion: Leading the Way Toward a Climate Positive Future The path to becoming climate positive is both an environmental and business imperative. By pursuing certifications through Green Initiative, companies like WorldXchange, Estância Mimosa Ecoturismo, Bio-Amayu – AJE Group, Inkaterra Hotels, and Kuoda Travel are leading the charge in creating a sustainable future. These companies demonstrate that integrating climate and nature positive goals is achievable and essential for long-term business success. By taking proactive steps to reduce emissions and restore ecosystems, businesses can ensure they contribute positively to the environment while benefiting from the growing market demand for sustainability. Now is the time for companies to set ambitious goals and take meaningful action toward building a more resilient, sustainable world. Contact us for expert advice on implementing climate and nature positive strategies in your business.

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Origem Motos Leading the Charge for Sustainable Mobility and Carbon Neutrality in Brazil - Green Initiative

Origem Motos: Leading the Charge for Sustainable Mobility and Carbon Neutrality in Brazil

Origem Motos, an innovative electric motorbike company based in Brazil, has emerged as a beacon of inspiration in an era marked by rapid urbanization, climate change, and the growing need for sustainable transportation solutions. Not only did their solutions immediately reduce GHG emissions compared to combustion motorcycles, but in 2023, they also went a step further by achieving the Carbon Neutral Certification, guaranteeing the complete offsetting of the emissions related to using and renting their electric motorbikes, in compliance with international standards. The Rise of Smart Electrical Transportation in Brazil The global transportation sector has significantly contributed to greenhouse gas emissions for decades, with gasoline and diesel-powered vehicles dominating the landscape. However, the urgent need to combat climate change has driven a surge in developing and adopting smart electrical transportation alternatives. Origem Motos is at the forefront of this transformative wave by pioneering electric motorbikes designed to cater to the needs of both individuals and businesses. With a robust electric motorbike fleet, Origem Motos is helping to reduce carbon emissions and usher in a cleaner, greener future for transportation in Brazil. Innovation at the Core Origem Motos is not just any electric motorbike company; it stands out due to its commitment to innovation. The company is pushing the boundaries of what electric motorbikes can offer regarding technology and performance.  Here’s how Origem Motos is contributing to a more sustainable future: Advanced Electric Motorbikes Origem Motos designs eco-friendly, high-performance electric motorbikes. These bikes offer a cleaner and quieter riding experience while maintaining the power and range needed for urban transportation. Smart Charging Grid One of the most significant innovations is Origem Motos’ smart charging grid. It’s a network of strategically placed charging stations in the city that are easily accessible for riders. This infrastructure makes owning an electric motorbike more convenient and practical, addressing the range anxiety associated with electric vehicles. Cutting-Edge Technology Origem Motos incorporates state-of-the-art technology into their motorbikes. Features like smartphone integration, real-time data tracking, and GPS navigation enhance the riding experience and make electric motorbikes an attractive choice for tech-savvy consumers. Circular Economy in Practice Origem Motos’s approach to the circular economy is comprehensive, positively impacting the product’s lifecycle and the environment.  This model is evident in several key areas: Design for Durability and Recyclability From the outset, Origem Motos designs its motorbikes to be durable, reducing the need for frequent replacements and minimizing waste. Additionally, the motorbikes are designed to be recyclable at the end of their lifecycle, ensuring that parts can be reused or repurposed, further reducing environmental impact. Product as a Service (PaaS) Origem Motos adopts a product-as-a-service model, offering leasing options for its electric motorbikes. This approach not only makes electric motorbikes more accessible but also ensures that Origem Motos retains responsibility for the maintenance, repair, and eventual recycling of the motorbikes. This model encourages efficient resource use and reduces waste. The circular economy model Origem Motos adopted significantly enhances their products’ value proposition. It reassures consumers that they are investing in a product that is not only innovative and accessible but also environmentally responsible. This model positions Origem Motos as a leader in sustainable practices within the transportation sector, reflecting a deep commitment to meeting the current needs of society and ensuring the well-being of future generations. Fighting Climate Change with Carbon Neutrality In 2023, the company took a step forward by achieving the Green Initiative’s Carbon Neutral Certification as a tangible expression of its commitment and dedication to sustainability.  The process of obtaining the certification goes through 3 main steps: 1. Climate Pledge Companies like Origem Motos formally pledge to reduce their short- and long-term carbon footprint. This pledge serves as a guiding principle for their sustainability efforts. 2. Carbon Footprint Measurement A critical step in the certification process was the comprehensive measurement of Origem Motos’ carbon footprint, encompassing scopes 1, 2, and 3. This involved a rigorous assessment of direct and indirect emissions, from maintenance to transportation and other business activities. By identifying and quantifying these emissions, Origem Motos could pinpoint critical areas for reduction and set precise targets for improvement. 3. Carbon Credit Offset Origem Motos invested in high-impact carbon credits to neutralize its remaining carbon footprint. These credits support projects that reduce or capture greenhouse gas emissions from the atmosphere, such as Amazon forest conservation initiatives and developing clean energy technologies. This step offsets Origem Motos’ emissions and contributes to global efforts to combat climate change and promote sustainability. Building on the momentum of achieving carbon neutrality, Origem Motos is outlining its Climate Action Plan to further its commitment to environmental responsibility. This plan includes a series of ambitious targets and strategies designed to propel the company and its stakeholders towards a more sustainable future. Mitigating Climate Change through Electric Transportation in Brazil Brazil’s transition to electric transportation represents a transformative opportunity to address climate change while catalyzing socio-economic benefits. Electric vehicles have multifaceted advantages, highlighting their potential to revolutionize urban mobility, environmental health, and economic prosperity. Zero Tailpipe Emissions Electric motorbikes stand out for their absence of tailpipe emissions. Unlike traditional vehicles that release carbon dioxide, nitrogen oxides, and particulate matter, electric motorbikes offer a clean alternative, directly contributing to reducing urban air pollution. This shift is crucial for Brazil, where many cities grapple with air quality issues that directly impact public health. Broader Environmental Impact Beyond tailpipe emissions, the lifecycle emissions of electric vehicles, including manufacturing and electricity generation, are increasingly lower due to advancements in renewable energy and battery technologies. As Brazil advances its renewable energy capacity, the environmental footprint of electric transportation is set to decrease further, offering a sustainable path forward in reducing greenhouse gas emissions and combating climate change. Job Creation and Industry Development Brazil’s electric vehicle sector offers substantial economic opportunities. The development, manufacturing, and servicing of EVs and related infrastructure, such as charging stations and battery recycling facilities, can create new jobs and spur industrial growth. This sector’s expansion is poised to attract investments, foster technological innovation, and position

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CERTIFICACIÓN CARBONO NEUTRAL SANTA NATURA UNA EMPRESA COMPROMETIDA CON EL CLIMA QUE LIDERA EL SEGMENTO DE ALIMENTOS NATURALES

Certificación Carbono Neutral: Santa Natura una empresa comprometida con el clima que lidera el segmento de alimentos naturales.

De acuerdo con las Naciones Unidas, vivimos un periodo de emergencia climática que podrá impactar a todos los segmentos sociales y económicos, sin excepción.La emergencia climática, cada vez más evidente, no es un fenómeno natural, sino el resultado de algunas, relativamente pocas décadas de excesos en la emisión de gases de efecto invernadero (GEI).Estos gases que se acumulan en la atmósfera, aumentan silenciosamente la temperatura promedio de la tierra, impulsando de esta forma el cambio climático.Una reacción global al cambio climático, se hace evidente a través de nuevas regulaciones del comercio internacional y la preocupación de los consumidores, sobre todo de los países desarrollados, por las emisiones generadas en la producción e importación de los bienes que consumen.Empresas en todo el mundo, inclusive en el Perú vienen asumido el compromiso de reconocer y mitigar sus emisiones de carbono, con la perspectiva de alcanzar la neutralidad de sus operaciones y convertirse en empresas climáticamente responsables. Esta nueva práctica está transformando los mercados, generando un nuevo ecosistema de negocios verdes que congregan a empresas que aplican buenas prácticas con el ambiente, la biodiversidad y el clima. Las empresas que no se adapten a este nuevo escenario corren el riesgo de perder competitividad y eventualmente desaparecer. Por otro lado, las empresas que lideran y abrazan esta nueva realidad, podrán desarrollar nuevas capacidades, productos y servicios que serán clave, para diferenciar su oferta y mantener una posición competitiva. ¿En qué consiste la meta de alcanzar la neutralidad en carbono? Consiste en un compromiso de reducir progresivamente las emisiones de carbono de una empresa, buscando el balance entre la generación de emisiones y las acciones de reducción y remoción/compensación que se realizan. Estamos por lo tanto, delante de un proceso de gestión, que requiere de metas, indicadores y monitoreo a lo interno de la organización. ¿Cómo reducir las emisiones de carbono? Para iniciar el ciclo de reducción de emisiones de carbono, el primer paso consiste en realizar el estudio de la huella de carbono. Es a través del este estudio que se reconoce el total de emisiones generadas por una empresa.Realizado el diagnóstico, la empresa pone en marcha un plan de mitigación de emisiones de carbono, que tienen como objetivo reducir, evitar y cuando necesario compensar las emisiones generadas. Este plan de mitigación es una herramienta de gestión, que apunta hacia metas e indicadores alcanzables, que permiten el monitoreo de los resultados y logros de la empresa, posibilitando que esta información sea reportada a shareholders, clientes y otros actores relevantes.La meta final, más allá de reducir las emisiones de carbono, es transformar la organización volviéndola más eficiente y mejorando su capacidad de competir a nivel global, teniendo en cuenta que la acción climática, no es una moda , se trata de un factor crítico para la competitividad y el éxito en este nuevo contexto de emergencia climática que vivimos.La responsabilidad por el clima, no es por lo tanto una atribución del Estado, ni de un segmento económico en particular, la responsabilidad por revertir la tendencia de calentamiento global que vivimos, está compartida por todos los segmentos de la sociedad. Santa Natura en acción Santa Natura es una empresa productora de alimentos naturales, líder en su industria y que ha asumido el reto de convertirse en una empresa carbono neutral y eco-friendly. La gestión efectiva de su huella de carbono es un componente de este desafíoSanta Natura ha iniciado el 2020 este compromiso, superando con éxito el ciclo de certificación Carbono Neutral impulsado por GreenInitiative en el Perú. El ciclo de trabajo contemplo la identificación de su huella, la realización de inversiones para mejorar su eficiencia energética en los procesos productivos, el manejo adecuado de plásticos, la incorporación de la lógica de la economía circular y la compensación de la huella de proyectos de compensación.SantaNatura viene trabajando en la ejecución de acciones clave que le pemitan la reducción progresiva de sus huella de carbono, un factor determinante para alcanzar esta meta es la modernización de sus equipamentos industriales, cosa que ya viene ejecutnado con la perspectiva de mejorar la eficiencia en el consumo energético. Así mismo, SantaNatura viene analizando un conjunto de acciones de eficiencia logística, que por su vez también tendrán impacto significativo en el alcance de sus metas de reducción. SantaNatura apunta a reducir su huella de carbono en un 50% hasta el año 2030, este es un desafío que alcanzable y que podrá servir como referencia a la industria nacional.Es cada vez más evidente que resulta fundamental desvincular el crecimiento de las empresas con el crecimiento de la huella de carbono y su impacto negativo al clima, lo que se debe buscar es totalmente lo contrario, empresa que gracias a su éxito no solo reduzcan su huella de carbono pero todavía puedan tener un aporte positivo al clima y la biodiversidad. Este es el camino que está buscando y liderando SantaNatura en el Perú y muy posiblemente lo logrará.A través de este comproParticipando de GreenInitiative, Santa Natura además de conectarse con los Objetivos de Desarrollo Sostenible que promueve las Naciones Unidas, principalmente el objetivo 12 Producción y Consumo Responsable y objetivo 13 – Acción Climática.Santa Naura Asimismo, el propósito de la empresa es responder al cambio climático y establecer un sistema de producción y consumo sustentable al inducir a los consumidores a comprar productos con menor impacto ambiental mediante la divulgación precisa y transparente de información sobre las emisiones de gases de efecto invernadero (GEI).

Certificación Carbono Neutral: Santa Natura una empresa comprometida con el clima que lidera el segmento de alimentos naturales. Read More »