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Cabo Blanco Launches Workshops on Circular Tourism and Carbon Management: Skills, Jobs, and Growth for a Sustainable Future

The Cabo Blanco Carbon Neutral Certification Project—led by the Municipalidad Distrital El Alto, CANATUR, AECID (Cooperación Española), the European Union, and organized by Green Initiative, responsible for the technical assistance of the Circular Tourism Peru project, with funding from AECID and the European Union, and with the valuable support of partners including Inkaterra Hotels, ITA Inkaterra Asociación and Olas Perú—is setting a new benchmark for sustainable tourism in northern Peru. At the core of this initiative is the creation of specialized training workshops designed to strengthen the technical and operational capacities of local tourism actors, both public and private. These sessions will enable stakeholders to adopt circular economy practices and implement carbon management tools, ensuring that Cabo Blanco advances toward becoming a climate-neutral and internationally competitive destination. Building Local Skills for Global Competitiveness The workshops—organized under the Turismo Circular Perú project, led by CANATUR with the support of AECID (Spanish Cooperation), the European Union, and carried out by Green Initiative —will combine technical training with practical application. Participants will learn how to: As Carlos Loayza, General Manager of CANATUR, notes:“These workshops are not just about knowledge transfer—they are about giving our communities the tools to become leaders in sustainable tourism, generating opportunities for business and employment while caring for the environment.” Driving Socio-Economic Benefits Investing in sustainability has clear economic advantages. Studies of certified sustainable hotels have shown measurable benefits, including higher revenue per available room (RevPAR) and stronger competitiveness. At the same time, niche markets such as surf tourism are already delivering significant local impact: in nearby Lobitos, surf tourism injects an estimated US$3.6 million annually into the local economy through visitor spending. By equipping Cabo Blanco’s stakeholders with the right skills, the workshops are expected to: As Tatiana Otaviano, Head of Relationships of Green Initiative, explains:“Sustainability is no longer just an environmental responsibility—it is an engine for prosperity. By training local actors in circularity and carbon management, we ensure that Cabo Blanco’s communities benefit directly from tourism growth.” A Shared Commitment The Cabo Blanco Carbon Neutral Certification Project represents a collective effort: As Mayor Reedy Bancayán Palomino of El Alto affirms:“For Cabo Blanco, this project is about more than tourism—it is about shaping a sustainable future, creating opportunities for our youth, and positioning our community as a global example.” Agenda – Cabo Blanco Carbon Neutral Certification Project Launch Location: Cabo Blanco, El Alto District, Piura – Peru Date: October 1, 2025Time: 14:00 hrs 1. Welcome and Introduction – 20 min Cultural activity: traditional local performance 2. Workshop: Circular Tourism Peru Project – 45 minOrganized by CANATUR, with funding from AECID – European Union and technical support from Green Initiative. 3. Cabo Blanco / El Alto Destination Development – 30 min Closing: Signing of the Glasgow Declaration on Climate Action in Tourism Looking Ahead These workshops are not isolated events; they are catalysts of transformation. By investing in capacity-building, Cabo Blanco is laying the foundation for a climate-positive, circular, and inclusive tourism model that delivers measurable environmental benefits while driving socio-economic growth.From training to action, from local empowerment to global recognition—Cabo Blanco is proving that sustainable tourism can create jobs, strengthen communities, and protect the planet. This article was written by Musye Lucen from the Green Initiative Team. Related Reading

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Machu Picchu’s Carbon-Neutral Pathway: Transparent MRV for Climate and Tourism

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Machu Picchu, Peru’s iconic UNESCO World Heritage Site, became the world’s first carbon-neutral certified tourism destination. This case study examines how the District Municipality of Machu Picchu, in collaboration with Inkaterra and under the technical coordination of Green Initiative, implemented a transparent, science-based system to measure, capture, reduce, and avoid greenhouse gas (GHG) emissions. Supported by local authorities and private sector partners, the initiative has achieved an independently verified 18.77% reduction in emissions since its initial certification in 2021. Background and Challenges Machu Picchu – a UNESCO heritage site – is the most famous archaeological site in South America and a major international tourism destination. It faces significant environmental risks due to unsustainable tourism practices, climate change, inadequate infrastructure, and policy gaps. Its Andean cloud forest ecosystem – home to rare species such as the Andean spectacled bear and orchids – is threatened by habitat loss, erosion, and shifting climate patterns. Additionally, fossil fuel use, unmanaged waste, and deforestation contribute to emissions. Maintaining its carbon-neutral status requires transparent measurement, nature-based solutions, improved infrastructure, and long-term environmental stewardship. Governance and Strategy The success of Machu Picchu’s decarbonization strategy lies in a robust multi-stakeholder governance model. Led by the District Municipality of Machu Picchu, the initiative included Inkaterra, CANATUR, The National Authority for Forest Conservation (Sernanp), International Promotion Agency (PROMPERÚ), AJE Group, TetraPak and international bodies such as UN Tourism, UNFCCC and UNESCO. Green Initiative coordinated the certification process.The climate strategy follows a three-tiered approach: Destination-level emissions accounting and planning; Business-level sustainability integration; Tourist-level engagement in carbon offsetting and restoration. This model, featured by Green Initiative at Climate Action Guide for Tourism Businesses and Destinations, available at the One Planet Network, positions tourism as a regenerative force for both climate and biodiversity. https://www.oneplanetnetwork.org/knowledge-centre/resources/climate-action-guide-tourism-businesses-and-destinations Climate Actions, Results, and Innovation Since 2019, Machu Picchu has developed a comprehensive decarbonization strategy, achieving an 18.77% reduction in its greenhouse gas (GHG) emissions — from 8,761.89 tCO₂eq in 2019 to 7,117.55 tCO₂eq in 2022. This transformation has been made possible through the implementation of innovative solutions and concrete actions, articulated under a regenerative tourism model. The main mitigation measures include: Ecological restoration and reforestation with native species have been carried out across more than five hectares of the district, with a total of 6,596 trees planted. This intervention captured 5,055.17 tCO₂eq, divided between ecological zones (156 tCO₂eq) and historic-cultural zones linked to tourism (4,899.17 tCO₂eq). Circular solid waste management in Machu Picchu includes a pyrolysis plant that transforms organic waste into biochar and a biodiesel plant that reuses cooking oil. The district also has a PET compactor, glass crushers for construction reuse, and recycling bins distributed throughout the area. These actions enable waste valorization, reduce emissions, and promote good practices among residents and visitors.Sustainable transport initiatives include the use of electric vehicles for waste collection, reducing an additional 40.80 tCO₂eq. Emission measurement and management (Scopes 1, 2, and 3) are conducted using scientifically verifiable methodologies, with a focus on Scope 1 emissions, which account for 82.08% of the total, primarily from fossil fuel use in tourist trains, responsible for 63.49% of all emissions.Residual emissions were offset through the purchase of 2,155 carbon credits from the REDD+ Brazil Nut Concessions project in Madre de Dios, implemented by BAM. This project protects 600,000 hectares of forest and benefits over 800 families. These actions are complemented by awareness efforts targeting tourists and operators, the promotion of renewable energy, and the encouragement of sustainable tourism practices, positioning Machu Picchu as a pioneering low-carbon tourism model, recognized by the United Nations and recertified for climate performance in 2024. Impacts and Recognition Through public-private partnerships, emission reductions were complemented by strengthened governance, circular economy systems, and green infrastructure. Machu Picchu was presented at COP16 as a flagship for regenerative tourism, generating over $5 million in spontaneous media coverage and reaching more than 100 countries. It was awarded South America’s Leading Tourist Attraction 2024 and highlighted at the UN Biodiversity Conference.The initiative demonstrates double materiality – reducing climate risk while generating value for visitors, communities, and investors. As highlighted by the One Planet Network (2024), it also aligns with global frameworks like the Glasgow Declaration and Climate Neutral Now. The project seeks to attract climate finance and scale the model to other sites. Conclusion Machu Picchu shows that even fragile heritage sites can reconcile tourism with environmental protection. Its 18.77% verified emissions reduction, forest restoration, and innovations in waste and mobility position it as a global climate leader. Already inspiring similar actions in Cristo Redentor and the Taj Mahal, the initiative presents a replicable model for regenerative tourism.For policymakers, businesses, and communities, the case of Machu Picchu offers more than inspiration – it offers a call to action: to shift from extractive tourism to restorative, climate-responsible travel. This article was prepared by Erika Rumiche, Virna Chavez, Musye Lusen and Ella Baehringer from the Green Initiative team. Related Reading

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Green Initiative Shines Bright with a Double Win at the Sustainable Company Awards 2025

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Green Initiative is proud to announce an extraordinary milestone at this year’s Sustainable Company Awards 2025, hosted by Environmental Finance. We were honored with the award for Net Zero Progression of the Year, while our own Erika Rumiche Hernández was named Rising Star Under 30 — a remarkable double recognition that underscores both our organizational impact and the leadership of the new generation. The Sustainable Company Awards, held annually by Environmental Finance, stand among the most prestigious recognitions in the sustainability sector. They celebrate companies, leaders, and initiatives at the forefront of corporate sustainability, recognizing those that not only make commitments but also deliver measurable results in areas such as decarbonization, sustainable finance, climate innovation, and governance. Earning this distinction is an international seal of credibility, reaffirming the tangible impact of the strategies and actions honored. Net Zero Progression of the Year This award celebrates the innovative and results-driven strategies that Green Initiative has implemented to accelerate the global journey toward net zero. From helping businesses and destinations measure and reduce their carbon footprints, to developing scalable climate-positive and nature-positive frameworks, Green Initiative has demonstrated that climate action is not only possible but can be a powerful driver of competitiveness and resilience. Our projects in tourism, corporate sustainability, and ecosystem restoration are proof that measurable climate strategies can deliver tangible results across sectors. This recognition reinforces our commitment to setting new benchmarks for climate and nature positive action worldwide. Some of the key areas that stood out in the judges’ commentary include: Rising Star Under 30: Erika Rumiche Hernández The recognition of Erika Rumiche Hernández as Rising Star Under 30 is both an honor and an inspiration. Erika has been instrumental in advancing climate finance solutions within Green Initiative, bridging technical expertise with a bold vision for inclusive climate action. Her leadership demonstrates the power of youth-led innovation in shaping a sustainable future. By combining rigorous technical knowledge with passion for impact, Erika embodies the values of the Green Initiative and the promise of the next generation of sustainability leaders. Erika’s recognition as Rising Star Under 30 goes beyond energy and enthusiasm. Here are some of the qualities and achievements that made her stand out: A Double Recognition of Impact and Vision Together, these two awards represent more than recognition — they are a validation of our mission: to empower businesses, destinations, and communities worldwide to become climate positive and nature positive. As we look toward COP30 and beyond, this double win energizes our entire team, partners, and collaborators. It reminds us that systemic change is possible when vision meets action, and when innovation is paired with integrity. Thank You 💚 We share this success with our partners, clients, and allies around the world who trust and collaborate with us on this journey. From local communities to global institutions, this achievement belongs to everyone working tirelessly for a more sustainable and regenerative future. 🌍✨ The Green Initiative is not just progressing toward net zero — we are building the foundation for a climate and nature positive world. Related reading

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Inkaterra: 50 Years of Pioneering Sustainable Tourism and Global Climate Action

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Few organizations have done as much to redefine the future of tourism as Inkaterra, a true pioneer in sustainability, Peru ecotourism, and biodiversity conservation across Latin America. This year, as Inkaterra celebrates its 50th anniversary, the Green Initiative team is honored to recognize and celebrate our partner’s extraordinary journey — one that has transformed not only the way we experience travel, but also the way we connect with nature and contribute to a more climate positive and nature positive future. Joe Koechlin: A Visionary Behind Inkaterra’s 50 Years At the heart of Inkaterra’s 50-year journey is Joe Koechlin, its founder and driving force. Since establishing Inkaterra in 1975, Koechlin has redefined what tourism can mean for both travelers and the planet. His conviction was clear from the start: hospitality must be inseparable from conservation, scientific research, and cultural preservation. Guided by this vision, Koechlin transformed Inkaterra into one of the world’s most respected models of sustainable hotels and regenerative tourism. Under his leadership: Koechlin’s work has also had profound international resonance. His voice has been instrumental in showing how the private sector can align with global climate goals while delivering unforgettable travel experiences. With Inkaterra soon reaching its 50th anniversary in 2025, his leadership continues to inspire new generations of hoteliers, conservationists, and travelers committed to a climate and nature positive future. Inkaterra: A Legacy of Conservation and Innovation Since its founding in 1975, Inkaterra has been at the forefront of ecotourism and environmental preservation. Through scientific research, reforestation, and community engagement, the organization has created a model where hospitality, ecotourism, and conservation walk hand in hand. Over the decades, their projects have become international milestones, showing the world that protecting biodiversity and generating social value are not only possible, but essential. The August edition of Inkaterra’s newsletter highlights this remarkable legacy in the article “Inkaterra 50th Anniversary Milestones”, celebrating half a century of achievements in protecting Peru’s natural and cultural heritage. From pioneering sustainable tourism in the Amazon to creating conservation projects in Cusco and Cabo Blanco, Inkaterra continues to inspire destinations worldwide. A Strategic Alliance for a Climate Positive Future Our collaboration with Inkaterra is built on a shared vision: that the tourism industry can be a driver of climate action and ecosystem regeneration. Together, we have celebrated achievements that resonated across the globe: Forest Friends at the Economy of Francesco We are deeply grateful to Inkaterra for highlighting our project Forest Friends in their newsletter article “INKATERRA AND GREEN INITIATIVE: GLOBAL RECOGNITION FOR ECOSYSTEM RESTORATION”. Forest Friends was recently selected to be showcased at the Economy of Francesco Extraordinary Ideas Global Event 2025, a gathering inspired by Pope Francis that brings together leaders, entrepreneurs, and changemakers to build a new economy rooted in social justice, environmental sustainability, and the common good. This recognition is not just about our work — it is a testament to a shared commitment with Inkaterra: proving that tourism can be a powerful tool for climate and nature positive transformation. Facilitate your businesses journey towards value-driven climate and nature positive impacts with Forest Friends. Through Forest Friends, individuals, companies, and institutions can calculate and offset their carbon footprint by planting native trees, protecting biodiversity, and generating social benefits in regions of high ecological importance such as the Osa Peninsula (Costa Rica), Madre de Dios (Peru), and beyond. Looking Ahead: A Shared Path Toward 2050 As Inkaterra steps into its next 50 years, we celebrate their pioneering role in uniting science, tourism, and conservation. Together, we are building replicable models for sustainable tourism that inspire global action and directly support the goals of the UN Decade on Ecosystem Restoration. On behalf of the Green Initiative and our global Forest Friends community, we congratulate Inkaterra on this historic milestone. May the next decades bring even greater achievements in climate action, biodiversity conservation, and regenerative tourism — for Peru, Latin America, and the world. This article was written by Yves Hemelryck from the Green Initiative team

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Ahead of COP30, UNESCO World Heritage Sites Unite for Climate Action at Machu Picchu

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Tourism is responsible for nearly 8% of global greenhouse gas emissions, placing destinations under growing pressure to decarbonize and integrate circular economy practices. Within this context, UNESCO World Heritage Sites stand at a crossroads. Their cultural and natural value is irreplaceable, and their visibility to millions of visitors makes them powerful platforms to prove that climate action and heritage preservation can go hand in hand. In November 2025, just days before the world gathers in Brazil for COP30, Machu Picchu — one of the most iconic UNESCO World Heritage Sites — will host Climate Talks Machu Picchu 2025. This historic high-level event will unite leaders from tourism, culture, and climate action, positioning heritage destinations as active players in shaping global climate solutions. A Historic First for Global Heritage For the first time, cultural and natural heritage sites will step onto the global stage of climate diplomacy. By aligning their preservation mission with ambitious decarbonization goals, these sites are sending a clear message: heritage is not only about safeguarding the past, but about shaping a livable future. At Climate Talks Machu Picchu 2025, World Heritage leaders will: COP30 Momentum With COP30 in Belém do Pará just around the corner, this initiative aims to inject fresh urgency into international climate negotiations. By placing heritage at the center of the climate agenda, world-renowned destinations are transforming from symbols of history into agents of change, amplifying their moral authority to inspire governments, industries, and communities. Workshop Circular Tourism, sponsored by AECID / CANATUR PERU Workshop on Circular Tourism, organized by Turismo Circular Perú — a national project led by CANATUR in collaboration with AECID. The workshop, delivered with the technical support of Green Initiative, will focus on strengthening local capacities to streamline best practices in circularity and decarbonization. By supporting Machu Picchu’s public and private stakeholders to streamline sustainable practices, the program seeks to enhance efficiency, reduce environmental impacts, and reinforce the destination’s role as a global benchmark in climate-smart and circular tourism. Celebrating Climate Leadership As part of the program, Climate Talks Machu Picchu 2025 will also host the 3rd Ceremony for the Carbon Neutral Certification of Machu Picchu, reaffirming the destination’s pioneering role as a benchmark in sustainable tourism. The agenda includes technical visits to explore circular economy practices in Machu Picchu, knowledge-sharing panels with representatives from Angkor Wat, Petra, the Galápagos, Taj Mahal, Bonito, and Tikal, and the signature of a global Call to Action. This milestone gathering will not only strengthen local and international collaboration but also celebrate tangible progress, ensuring that heritage sites lead by example in advancing climate neutrality. A Global Engagement The initiative is convened by the Municipality of Machu Picchu, CANATUR, Inkaterra, and the Green Initiative, with support from the German Embassy in Peru, the Peruvian Embassy in India, SEVEA (Cambodia), Cristo Redentor (Rio de Janeiro), and SERNANP, in collaboration with UN Tourism and the UNESCO Country Offices. Pedro Andrade Corrêa de Brito, International Relations Coordinator of Santuário Cristo Redentor, emphasized:“Cristo Redentor is not only a symbol of faith and unity for Brazil and the world, it is also a call to collective responsibility. By joining forces with Machu Picchu and other heritage icons, we reaffirm that protecting our most cherished cultural and natural treasures requires urgent climate action.” Gustavo Santos, Director of UN Tourism for the Americas, added:“Our vision for a thriving tourism sector, aligned with the great challenges humanity must overcome, is clear: tourism development and decarbonization can — and must — go hand in hand.” José Koechlin, President of Inkaterra, concluded:“Heritage destinations like Machu Picchu remind us that protecting the past is inseparable from safeguarding the future. By leading through example and working together across borders, we can turn climate ambition into pragmatic action. This is the responsibility of all parts of society — and the opportunity before us.” By aligning culture, nature, and tourism with ambitious climate goals, World Heritage Sites are sending a powerful message to the world: protecting our heritage means protecting our future. Machu Picchu will serve as the stage where history, culture, and climate converge, demonstrating how iconic destinations can lead by example and inspire change on a global scale. 📩 Media Inquiries and Participation Journalists interested in covering Climate Talks Machu Picchu 2025 or requesting further information are warmly invited to contact us at contact@greeninitiative.eco. Our team will be glad to provide press materials, facilitate interviews, and support media participation. The Green Initiative Team

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Green Initiative Welcomes Chipiliro Katundu as Director of Climate Finance for East and Southern Africa

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At Green Initiative, we believe that advancing a climate and nature positive future requires bold leadership, innovative finance, and deep local engagement. That is why we are proud to welcome Chipiliro Katundu as our new Director of Climate Finance for East and Southern Africa. A Visionary African Entrepreneur With more than 20 years of transformative leadership across the financial sector, Chipiliro has dedicated his career to advancing financial inclusion, innovation, and sustainable growth throughout Africa. He has served as a Bank CEO, held senior leadership roles across multiple countries, and contributed his expertise on bank boards, always driving strategies that expand opportunities for businesses and communities. His career reflects a powerful vision: building financial systems that not only deliver growth but also foster resilience and sustainability in a rapidly changing world. Innovation for Resilient Supply Chains As the Founder of Gigatt, a supply chain technology company, Chipiliro has pioneered solutions that help corporates and banks enhance efficiency, unlock liquidity, and promote sustainability. His work demonstrates how technology and finance can intersect to create resilient ecosystems, ensuring that businesses thrive while contributing to broader climate and social goals. This combination of finance, innovation, and sustainability uniquely positions him to lead climate finance strategies that will strengthen communities and unlock green opportunities across Africa. Driving Climate Finance in Africa In his role at Green Initiative, Chipiliro will focus on expanding access to climate finance solutions across East and Southern Africa. His mission is to empower local communities, SMEs, businesses, and governments with the resources and partnerships they need to accelerate climate resilience and inclusive green growth. Interview with Chipiliro Katundu To better understand his vision, we asked Chipiliro to share his insights on the future of climate finance in Africa: Africa is on the frontline of climate change, but we are also the frontier of climate solutions. We contribute less than 4% of global emissions, yet we bear the brunt of the impact. That challenge gives us a unique responsibility — and an unprecedented opportunity. With the youngest population on earth and vast renewable resources, Africa can leapfrog into inclusive, profitable green growth. But it will take bold partnerships. Corporates must rewire supply chains for sustainability, investing in clean energy, green logistics, and resilient communities. Financial institutions must channel capital into climate-smart SMEs and innovative projects, unlocking liquidity where it matters most. When business and finance align with Africa’s ingenuity, we don’t just solve today’s challenges — we design tomorrow’s economy. We create millions of green jobs, pioneer the industries of the future, and build resilience that strengthens not just Africa, but the entire planet. Africa’s role is not to follow — it is to lead, and to prove that the future of growth is green, inclusive, and African-led. For me, climate finance is not just about carbon — it is about competitiveness, resilience, and growth. SMEs are the backbone of Africa’s economies, but they are also the most vulnerable to climate shocks and the hardest hit by lack of liquidity. If we rethink the system, corporates can rewire supply chains by demanding and investing in sustainable practices — from clean energy in production to green logistics and resilient sourcing. At the same time, financial institutions must go beyond traditional lending and channel capital into climate-smart SMEs and innovative projects. That means unlocking liquidity where it matters most — in the small businesses creating jobs, innovating new solutions, and building stronger communities. When climate finance flows into SMEs, it does two things: it accelerates inclusive green growth today, and it lays the foundation for Africa to leapfrog into the sustainable industries of tomorrow. Looking Ahead Chipiliro’s appointment marks a significant step in Green Initiative’s expansion in Africa. By combining financial expertise, digital innovation, and a strong commitment to sustainability, he will play a key role in mobilizing resources that drive climate-positive transformation across the continent. We are honored to have Chipiliro join our leadership team — and excited about the impact his vision will bring to our shared global mission. The Green Initiative Team

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Green Initiative’s Forest Friends Selected for the Economy of Francesco Extraordinary Ideas Global Call

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We are proud to announce that our project Forest Friends: Catalyzing Social Change to Value, Conserve, and Restore Nature and Biodiversity has been officially selected for presentation at the Economy of Francesco Extraordinary Ideas for the Economy Global Event 2025. The call received many inspiring proposals from around the world, and our initiative stood out for its unique approach to connecting people everywhere with the positive impacts of ecosystem restoration, biodiversity protection, and climate action. About Forest Friends Forest Friends is an innovative web platform created by a multidisciplinary team at Green Initiative. It transforms environmental awareness into tangible regenerative action by allowing individuals, organizations, and students to: Forest Friends is proud to contribute to the global movement of the UN Decade on Ecosystem Restoration (2021–2030), which calls on everyone to prevent, halt, and reverse the degradation of ecosystems worldwide. By engaging individuals, organizations, and local communities in tangible restoration efforts, Forest Friends is turning this vision into measurable action — one tree, one project, and one partnership at a time. Our Gratitude to Partners This impact is possible thanks to strong partnerships. A heartfelt thank you to CEPA Study Abroad Programs, whose commitment has engaged students and university partners in planting over 9,900 native trees in Costa Rica’s Península de Osa. Through their support of student-led restoration with Fundación Saimiri and Green Initiative’s Forest Friends, CEPA is helping to regenerate one of the world’s most biodiverse regions, inspire the next generation of climate and nature stewards, and contribute directly to the goals of the UN Decade on Ecosystem Restoration. Likewise, we are deeply grateful to Tulu Travel, Swetours, Mapfre, WorldXChange, Luz del Sur, MSC Peru, Kuoda Travel, Inkaterra Hotels and Adidas Peru, that have suported tree-planting through Forest Friends, making ecological restoration a reality across Latin America. Their trust and commitment fuel our mission and impact. And a very special thank you goes to the individuals around the world who plant trees directly through forestfriends.eco. Together with our on-the-ground partners, these funders are helping regenerate biodiversity hotspots, empower local communities, and advance the goals of the UN Decade on Ecosystem Restoration, a global call to prevent, halt, and reverse ecosystem degradation.. Forest Friends also proudly collaborates with Inkaterra Asociación, advancing ecosystem restoration and biodiversity conservation in some of the world’s most important destinations, Peru. Together, we are building bridges between climate action, nature restoration, and community well-being. Global Recognition, Local Impact Being selected for the Economy of Francesco Extraordinary Ideas is more than recognition — it’s an opportunity to showcase Forest Friends before a global community of innovators, entrepreneurs, and changemakers who share a vision for a fairer, greener economy. This milestone strengthens our mission: to transform environmental awareness into measurable results that are climate positive, nature positive, and socially inclusive. What’s Next for Forest Friends Looking forward, Forest Friends will: 🌍✨ We believe that restoring nature means restoring hope. This achievement belongs to every partner, student, and supporter who has helped plant a tree, calculate a footprint, or shared our vision. 👉 Explore Forest Friends and join the movement: https://forestfriends.eco This article was written by Erika Rumiche from the Green Initiative team Related Reading

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Green Initiative Welcomes Karla de Melo as Global Head of Reputation

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At Green Initiative, we are committed to building a global network of leaders who combine vision, expertise, and integrity to accelerate the transition to a climate and nature positive future. Today, we are honored to welcome Karla de Melo as our Global Head of Reputation. A Trailblazer in Reputation and ESG Karla’s career reflects more than two decades of leadership at the intersection of corporate reputation, communication, governance, and sustainability. A Public Relations professional with specialization in Sustainability by Fundação Dom Cabral (FDC), she has built a reputation for delivering measurable impact in reputation management, crisis governance, digital transformation, and organizational culture. She has held senior roles at some of Brazil’s most relevant organizations, including Vale, Casa da Moeda do Brasil, Firjan, and Caliber, a global reputation consultancy. In each role, she championed projects that combined strategic communication with ESG principles, creating value for companies, institutions, and society at large. Author, Advisor, and Mentor Beyond her executive career, Karla is a thought leader in ESG and reputation. She is coauthor of the books Mulheres ESG and Gestão da Reputação (Leader Publishing), and an advisory board member of Instituto Evolux. Her entrepreneurial and innovative mindset led her to invest in and advise Simplifica.CI, a startup later acquired by Prodigy. Today, she also serves as a consultant for We Plan Before, a strategic advisory firm with offices in Brazil and the UK, focusing on Reputation & ESG. Karla is also committed to sharing knowledge and shaping future leaders. She teaches at Escola Aberje, covering themes such as reputation, sustainability, and data-driven communication, and dedicates her time as a volunteer and mentor for NGOs Vai na Web and Gerando Falcões, empowering new generations with opportunities and guidance. Women’s Leadership in Reputation and Climate Action Karla’s journey is also an inspiration for women in leadership. By combining expertise, resilience, and a global outlook, she embodies how women are reshaping corporate reputation and advancing climate action with purpose and impact. Her trajectory reinforces the role of diverse voices in building trust and credibility in organizations navigating the sustainability transition. Interview with Karla de Melo As part of her introduction to Green Initiative, we asked Karla to share her perspectives on her career and the role of women in ESG leadership: My journey in Corporate Reputation Management began over two decades ago, when I realized that reputation is not just about communication, but a core strategic asset that shapes trust, legitimacy, and long-term value. During my years at Vale, I led global projects and managed highly complex crises in Brazil, the republic of Guinea, west Africa and New Caledonia. Those experiences taught me how reputation can take decades to build, yet be tested in a single moment. What keeps me passionate today is the opportunity to connect reputation with sustainability and soft power, helping organizations and territories to position themselves not only through performance, but also through values, purpose, and positive impact. Over the years, my perspective has evolved from reacting in moments of crisis to shaping a positive, proactive agenda where reputation is built on purpose, leadership, and governance. With these pillars, companies can become true protagonists, advancing legitimate causes and “doing the right thing.” This is precisely why the Green Initiative is the perfect match for my career at this stage. Supporting projects such as the climate certification of Christ the Redeemer – following global landmarks like Machu Picchu – demonstrates how reputation can accelerate sustainability, strengthen cultural identity, and expand soft power for both organizations and nations. For me, reputation is ultimately about building bridges between what we deliver, what society expects, and what the future demands. Women leaders bring resilience, empathy, and systemic vision: qualities that are essential for both reputation management and climate leadership. Throughout my career, I have seen how women foster collaboration, coherence, and long-term thinking. Reputation is not only about image; it is about the consistency between what is promised and what is delivered. And women are often the ones who insist on this alignment, creating credibility and trust. In the context of global climate action, women also amplify soft power, the ability to influence through values, legitimacy, and culture. By occupying strategic positions in ESG, governance, and reputation, women help shift the paradigm from short-term goals to transformative and lasting impact. At Green Initiative, my role is precisely to integrate reputation, sustainability, and soft power as interconnected forces that position organizations and territories as leaders of a positive global agenda. I believe women will remain at the forefront of this transformation, shaping the future by turning purpose into action. Looking Ahead With Karla leading our global reputation efforts, Green Initiative strengthens its commitment to transparent communication, credible ESG leadership, and high-impact climate action. Her voice will be essential in ensuring that our certifications, advisory services, and restoration programs are recognized as models of integrity and innovation worldwide. We are proud to welcome Karla to the Green Initiative team — and look forward to the inspiration and leadership she will bring to our global mission. The Green Initiative Team

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COP30 Unveils Thematic Days and Invites the World to Belém, Brazil

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Source: Agência Gov (Brazil), August 6, 2025 In an official statement made this week, the Brazilian government, in partnership with the United Nations Framework Convention on Climate Change (UNFCCC), announced the schedule of thematic days for COP30, which will take place in Belém do Pará from November 10 to 21, 2025. The global event marks a historic moment as it will be the first UN Climate Change Conference held in the Amazon. During a press conference, the Executive Secretary of the Ministry of Environment and Climate Change, João Paulo Capobianco, emphasized Brazil’s intention to offer an inclusive and action-driven summit: “We want COP30 to be a transformative milestone, both in terms of the commitments taken on by countries and the legacy it will leave for the Amazon, for Brazil, and for the planet,” he said. The official thematic calendar was developed based on consultations with civil society, scientists, governments, and Indigenous representatives. According to Capobianco, the themes were designed to highlight climate justice, biodiversity, decarbonization, and sustainable development, ensuring that the Amazon is at the center of global climate negotiations. Key Thematic Days of COP30 As Ana Toni, COP30 CEO, stated: “We want scientists and students, ministers and mayors, activists and artists to see where they belong in this agenda and plan to join us in Belém for collective action … This calendar brings clarity to participants, and momentum to our movement. Participation is power.” Dates Themes Nov 10–11 Adaptation; Cities; Infrastructure; Water; Waste; Local Governments; Bioeconomy; Circular Economy; Tourism Nov 12–13 Health; Jobs; Education; Culture; Justice & Human Rights; Information Integrity; Workers; introduction of the Global Ethical Stocktake Nov 14–15 Energy; Industry; Transport; Trade; Finance; Carbon Markets; Non‑CO₂ Gases—supporting goals to triple renewables, double energy efficiency, and ensure a just fossil‑fuel transition Nov 17–18 Forests; Oceans; Biodiversity—highlighting Indigenous peoples, local and traditional communities, youth, and small & medium entrepreneurs Nov 19–20 Agriculture; Food Systems & Security; Fisheries; Family Farming; Women; Gender; Afro‑descendants; plus focus on Science, Technology and Artificial Intelligence Each thematic day will host panels, debates, and technical sessions aimed at advancing the implementation of the Paris Agreement, promoting nature-based solutions, and supporting climate-positive actions aligned with sustainable development goals. The Amazon as a Global Climate Stage Belém, the capital of Pará, is preparing to receive more than 30,000 participants from around the world. The government is investing in infrastructure, sustainability measures, and digital platforms to ensure accessibility, transparency, and carbon accountability during the event. Marina Silva, Brazil’s Minister of the Environment and Climate Change, reinforced the significance of holding COP30 in the Amazon: “We want the world to see the Amazon not just as a place that needs protection, but as a place of solutions, of science, of culture, and of hope.” The selection of Belém as host city reflects a strategic effort to position the Amazon biome at the heart of global climate discussions, drawing attention to the role of tropical forests in carbon sequestration, ecosystem services, and indigenous stewardship. Green Initiative’s Commentary At Green Initiative, we recognize the urgency of ensuring that climate and nature-positive solutions are scaled and recognized at global forums like COP30. We applaud the focus on territorial governance, inclusive participation, and thematic alignment, particularly around forest-based solutions and the energy transition. As part of our commitment, we will continue supporting private and institutional stakeholders that seek to create measurable impact for people and planet. This article was written by Yves Hemelryck from the Green Initiative team Related Reading

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Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

Machu Picchu’s Journey to Carbon Neutrality: Acelerating public and private decarbonization investments

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Machu Picchu, Peru – Leading Climate Action in Tourism Amidst the lush Peruvian Andes, Machu Picchu—one of the world’s most iconic cultural and natural landmarks—is redefining what it means to be a sustainable travel destination. With over 1.5 million visitors each year, the challenge was immense—but the will to act was even greater. In a recent interview for the Observatorio de Descarbonización y Economía Circular of the Cámara Nacional de Turismo (CANATUR), Elvis La Torre, Mayor of the District Municipality of Machu Picchu, shared the region’s ambitious climate goals, achievements to date, and critical lessons for the global tourism sector. A Bold Start: Why Machu Picchu Chose Decarbonization The decarbonization project officially began in 2021, led by the District Municipality of Machu Picchu, in collaboration with Inkaterra Asociación and Green Initiative. The decision was made in response to the urgent need to reduce the environmental impact of mass tourism and to shape a more resilient, sustainable development model following the COVID-19 crisis. Using 2019 as the baseline year, Machu Picchu began the Carbon Neutral Certification process and soon became the first UNESCO World Heritage Site to earn this recognition. In 2022, the destination became a signatory of the Glasgow Declaration on Climate Action in Tourism, further reinforcing its leadership in climate-smart tourism. “This certification, led by Green Initiative, gave us the opportunity to position Machu Picchu as a global leader in climate-intelligent tourism,” said Mayor La Torre in the CANATUR interview. Tangible Climate Results: From Waste to Regeneration To date, the outcomes have been remarkable: These milestones were achieved through robust collaboration among public and private stakeholders. Notably, Inkaterra, Grupo AJE, WorldXchange and Tetra Pak played key roles in implementing circular solutions. Luz del Sur provided technical assistance, while CANATUR offered strategic support, reinforcing strong climate governance. Additionally, Machu Picchu’s carbon footprint has been fully offset with 2,155 carbon credits from the REDD+ Brazil Nut Concessions project by Bosques Amazónicos (BAM), which protects over 600,000 hectares of megadiverse forests and supports more than 800 Amazon Brazil nut harvesting families in Madre de Dios, Peru. What’s Next: Scaling Impact and Inclusion Despite significant progress, major challenges remain. Chief among them is the need to expand both public and private financing to scale up the most impactful decarbonization initiatives—such as energy efficiency in tourism services and large-scale ecosystem restoration. Equally important is the continuous strengthening of existing programs, particularly those involving waste management through circular economy principles and the transition to clean energy. Most critically, there is a growing need to increase the active participation of local communities and businesses. Their involvement will be essential to ensure that this regenerative and carbon-neutral tourism model becomes permanent and self-sustaining. “The active participation of all stakeholders will be key to consolidating a regenerative and carbon-neutral tourism model that stands the test of time,” affirmed Mayor La Torre. A Model for the World Machu Picchu’s decarbonization journey is more than a local success story—it is a global call to action. As destinations worldwide face the escalating impacts of climate change, Machu Picchu proves that protecting heritage, supporting local livelihoods, and leading in climate action can go hand in hand. By embracing bold decisions, inclusive governance, and science-based climate solutions, Machu Picchu is charting a path toward a climate and nature-positive future—one that others can follow. 📌 Learn More & Get Involved Is your destination or organization ready to take the next step toward climate and nature-positive leadership? Discover how our certification and advisory services can help you generate measurable impact. 📩 Contact our team This article was written by Yves Hemelryck from the Green Initiative team Related Reading

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