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Brazil Adopts a Regulated Carbon Market A Milestone in Climate Action and Sustainability

Brazil Adopts a Regulated Carbon Market: A Milestone in Climate Action and Sustainability

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In a historic environmental policy move, Brazil enacted Law No. 15,042, dated December 11, 2024, establishing the Brazilian System for Trading Greenhouse Gas Emissions (SBCE). This ambitious initiative positions Brazil as a global leader in combating climate change and transitioning to a low-carbon economy. By fostering sustainable practices and promoting climate and nature-positive strategies, this law is set to revolutionize Brazil’s environmental and economic landscape. What Is the Brazilian System for Trading Emissions (SBCE)? The SBCE is a regulated carbon market where companies and industries trade emission allowances, known as Brazilian Emission Quotas (CBEs). Each quota authorizes the emission of one metric ton of carbon dioxide equivalent (tCO₂e). Companies emitting less than their quota can sell surplus allowances, while those exceeding their limit must purchase additional quotas. The system is complemented by Certificates of Verified Reduction or Removal of Emissions (CRVEs), generated by projects that reduce or capture GHG emissions. These include reforestation, clean energy projects, and environmental conservation. Businesses can trade CRVEs or use them to offset emissions, contributing to climate action and sustainability goals. Key Features of Law No. 15,042 This groundbreaking legislation lays out mechanisms to regulate emissions and incentivize businesses to adopt sustainable practices. Key features include: How the SBCE Works: Implementation and Timeline The SBCE will be implemented in phases to ensure a smooth transition: The government has a two-year period to finalize regulations, after which businesses will have additional time to comply with emission limits. Benefits of the SBCE: Climate and Nature-Positive Outcomes The regulated carbon market is a powerful tool for fostering sustainable development and generating significant climate and nature-positive impacts: Transforming Industries Through Sustainability Energy and Manufacturing Agriculture Regenerative Tourism The tourism sector can lead the way in adopting climate-positive strategies: Challenges and Opportunities While the SBCE offers immense potential, it presents challenges that require attention: Why the SBCE Matters for Brazil and the World Law No. 15,042 is not just about reducing emissions but redefining Brazil’s role in the global economy. By embedding climate and nature-positive principles into its economic framework, Brazil is committed to a sustainable future where economic growth complements environmental stewardship. The SBCE is a bold step toward a green economy, from regenerative tourism to carbon-neutral industries. It empowers businesses to innovate while addressing urgent climate challenges, ensuring Brazil remains a key player in global sustainability. FAQs About the SBCE What is the primary goal of the SBCE? The SBCE aims to reduce greenhouse gas emissions and foster sustainable practices through a regulated carbon market. Which sectors are regulated? Energy, transportation, and manufacturing are included, while primary agriculture is excluded, but they can participate voluntarily. What are the benefits of the SBCE for businesses? The SBCE incentivizes innovation, attracts green investments, and enhances international competitiveness. Take the Next Step Toward Sustainability Is your business ready to align with Brazil’s new carbon market? Partner with Green Initiative for expert advice and climate certification services. We provide tailored solutions to help your organization navigate the SBCE, reduce emissions, and achieve sustainability goals. Contact us to transform your climate action strategy and become a leader in Brazil’s sustainable future. Let’s work together for a climate-positive tomorrow!

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The Leadership Behind Machu Picchu's Carbon-Neutral Success A Model for Sustainable Tourism - Green Initiative

The Leadership Behind Machu Picchu’s Carbon Neutral Success: A Model for Sustainable Tourism

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Machu Picchu, one of the world’s most iconic tourist destinations, has become a global leader in sustainability. Thanks to the visionary leadership of Mayor Elvis Lexin La Torre Uñaccori, this UNESCO World Heritage Site has not only achieved carbon-neutral certification but has successfully renewed it for a second time. His remarkable work in implementing sustainable practices, forging key partnerships, and aligning with global climate and nature positive initiatives inspires tourism leaders worldwide. Pioneering Climate and Nature Positive Tourism As the mayor of Machu Picchu Pueblo, Mayor La Torre has taken bold steps to address the environmental challenges posed by millions of annual visitors. Central to his approach has been adopting climate- and nature-positive strategies, including: These strategies have drastically reduced the town’s environmental footprint, setting a precedent for regenerative tourism—an approach that restores ecosystems while benefiting local communities. Collaborative Leadership with Key Partners Machu Picchu’s success in achieving and maintaining carbon-neutral status showcases the power of collaboration. Under Mayor La Torre’s leadership, the municipality has partnered with prominent organizations to drive impactful initiatives: These partnerships, facilitated by Green Initiative, have helped Machu Picchu achieve a remarkable 18.77% reduction in carbon emissions compared to its 2019 baseline, demonstrating the potential of public-private collaboration in achieving sustainability goals. Commitment to Global Climate and Tourism Frameworks Mayor La Torre has aligned Machu Picchu’s sustainability efforts with key international frameworks, ensuring the site remains a leader in global climate action: These commitments reflect the site’s dedication to fostering a sustainable future for tourism while combating climate change. An Honorable Legacy of Leadership Mayor La Torre’s leadership exemplifies how local governments can drive meaningful change. By integrating climate-positive policies and regenerative practices, he has transformed Machu Picchu into a beacon of sustainable tourism. “Leadership is about action. Let us lead with the purpose of leaving our world better than we found it,” Mayor La Torre has stated. His work safeguards Machu Picchu’s ancient legacy and establishes it as a symbol of hope and resilience for future generations. A Call to Action for Global Tourism Leaders Mayor La Torre’s visionary approach provides a compelling roadmap for leaders of other tourism-dependent regions. By prioritizing regenerative tourism, fostering collaborations with key partners, and committing to international climate goals, mayors and municipal teams can create destinations that thrive economically while preserving their natural and cultural heritage. Machu Picchu’s achievements prove that bold, collaborative leadership can leave a lasting positive impact on the planet. As the world grapples with the effects of climate change, the work of Mayor Elvis Lexin La Torre Uñaccori serves as a testament to what’s possible when we lead with purpose and innovation. Make your destination Climate and Nature Positive, contact us at Green Initiative to learn how we can help your city or region achieve sustainability goals, implement regenerative tourism strategies, and align with global climate frameworks like the Glasgow Declaration. Together, we can build a future where tourism regenerates nature and communities thrive. 🌍

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Grupo Rio da Prata Recanto Ecológico Estância Mimosa Lagoa Misteriosa

Grupo Rio da Prata Wins Prestigious 2024 Eco Amcham Award for Sustainability Leadership

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A Commitment to Sustainability and Regenerative Tourism Earns Grupo Rio da Prata the Eco Amcham Award in the Products and Services Category Grupo Rio da Prata, a leader in ecotourism with attractions located in Jardim and Bonito, Mato Grosso do Sul – Brazil, has achieved an extraordinary milestone by winning the 2024 Eco Amcham Award. This prestigious accolade, organized by the American Chamber of Commerce for Brazil (Amcham), recognizes the company’s groundbreaking efforts in blending sustainable tourism with impactful environmental conservation initiatives: Regenerative Tourism. What is the Eco Amcham Award? Since its inception in 1982, the Eco Amcham Award has been Brazil’s longest-standing and most distinguished corporate recognition for sustainable practices. This year, the award saw 199 projects evaluated by a panel of 74 expert jurors, highlighting innovation and leadership in environmental stewardship. Grupo Rio da Prata stood out in the Products and Services category with their initiative titled:“Carbon Positive Ecotourism Attractions: A Journey Towards Sustainability and Climate Positive Certification.” Grupo Rio da Prata shares the spotlight with other winners in the Products and Services category, including C&A Moda, Gerdau, Banco BV, and Baterias Moura. Together, these companies exemplify a commitment to driving innovation and sustainability. Why Grupo Rio da Prata Stands Out The attractions managed by Grupo Rio da Prata—Recanto Ecológico Rio da Prata, Lagoa Misteriosa, and Estância Mimosa—have achieved the Climate Positive Certification, awarded by the Green Initiative. This certification goes beyond carbon neutrality, recognizing the company’s efforts to remove more carbon dioxide from the atmosphere than they emit, and Nature Positive initiatives such as ecosystem restoration, preservation and protection. This achievement underscores their commitment to not only mitigating climate change but also creating a net positive impact on the environment. Key Highlights of Grupo Rio da Prata’s Sustainability Efforts: Recognizing the Impact of the Eco Amcham Award Grupo Rio da Prata’s achievements highlight the transformative power of sustainable and regenerative tourism. By investing in eco-friendly practices and inspiring visitors to connect with nature responsibly (nature positive initiatives), the company is setting a benchmark for environmental conservation in the tourism industry. According to Daniela Aiach, Sustainability Director at Amcham, the Eco Award is more than a recognition; it’s a platform for transformation. Regenerative Tourism: A Vision for a Sustainable Future “This award reflects our deep love for nature and our unwavering commitment to preserving it. Our success is a collective effort involving employees, partners, suppliers, and visitors who share our mission to protect ecosystems and promote sustainable living. This recognition inspires us to leave a lasting positive legacy for future generations.” – Simone Spengler Coelho, Director of Grupo Rio da Prata “This award showcases how companies are rethinking their operations to create a positive impact on society and the planet, inspiring others to take action.” – Daniela Aiach, Sustainability Director at Amcham “We at Green Initiative extend our heartfelt congratulations to Grupo Rio da Prata on receiving the prestigious 2024 Eco Amcham Award. This well-deserved recognition highlights their exemplary commitment to sustainable regenerative tourism and environmental conservation. Achieving Climate Positive Certification is no small feat—it reflects a profound dedication to reducing emissions, restoring ecosystems, and fostering a positive impact on our planet. Grupo Rio da Prata’s innovative practices, from reforestation efforts to the creation of protected reserves, set a new standard for what it means to harmonize business success with environmental stewardship. As partners, we are proud to support their journey and celebrate this remarkable milestone together. Their work inspires us all to continue striving for a sustainable and inclusive future.” – Tatiana Otaviano, Head of Relationship Management, Green Initiative Planning your next adventure? Discover the breathtaking beauty and sustainable initiatives at Recanto Ecológico Rio da Prata, Lagoa Misteriosa, and Estância Mimosa. Every visit supports their mission to protect the environment and contribute to a greener future. For more details, visit Grupo Rio da Prata Website 👉 Download Green Initiative’s Climate Action Guides for Tourism Tusinesses and Destinations here. Related articles

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Understanding IFRS S Insights from Kwantland's Las NIIFs (con S al Final)

Understanding IFRS S: Insights from Karen Wantland – “Las NIIFs (con S al Final)”

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This article draws directly from the insightful post “Las NIIFs (con S al Final),” authored by the expert Karen Wantland at Kwantland. Her analysis offers a comprehensive overview of the International Financial Reporting Standards (IFRS) and their evolution into the new IFRS S standards, which focus on sustainability-related disclosures. Below, we summarize and expand on their key points to highlight the importance of these standards for businesses worldwide. About Karen Wantland Karen Wantland is a writer, strategist, innovator, and advisor on Environmental, Social, and Governance (ESG) matters. With over two decades of experience, she has collaborated with companies and organizations to advance sustainability and social innovation. Karen is also a seasoned columnist, sharing her expertise through various media outlets, making her a respected thought leader in the ESG field. Her contribution in the original article provides valuable clarity and actionable insights into the evolving landscape of ESG reporting, particularly the IFRS S standards. What Are IFRS and IFRS S Standards? As Karen Wantland´s article explains, International Financial Reporting Standards (IFRS) have provided a unified accounting framework for over two decades, ensuring transparency and comparability in financial statements across jurisdictions. The standards, developed by the International Accounting Standards Board (IASB), are mandatory in some countries and optional in others. In response to the growing demand for sustainability-related reporting, the IFRS Foundation established the International Sustainability Standards Board (ISSB) in 2021. This board focuses on developing standards that guide companies in disclosing the financial implications of Environmental, Social, and Governance (ESG) issues. These are known as IFRS S standards, with the “S” emphasizing sustainability. Key Features of IFRS S Standards The IFRS S standards aim to enhance the quality of sustainability reporting by focusing on financial materiality, a concept drawn from the Sustainability Accounting Standards Board (SASB). Karen Wantland’s article highlights two key IFRS S standards: According to Karen Wantland, IFRS S standards are gradually being adopted globally, with countries like Mexico and Costa Rica already requiring compliance by 2026. Why IFRS S Standards Matter Karen Wantland’s analysis underscores the critical role of IFRS S standards in bridging the financial and sustainability reporting gap. By adopting these standards, companies can: Karen Wantland’s Recommendations for Compliance The original article provides valuable recommendations for businesses preparing to comply with IFRS S standards. Here are the key steps they suggest: Final Thoughts Introducing IFRS S standards marks a significant step forward in sustainability reporting. By following Karen Wantland´s guidance provided in her articlle “Las NIIFs (con S al Final)”, businesses can ensure compliance, enhance transparency, and seize new opportunities in a world increasingly focused on sustainability. At Green Initiative, we applaud Karen Wantland for her comprehensive breakdown of these critical standards. For further insights, visit the original Las NIIFs (con “S” al Final) article. Related Articles:

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Reducing the Carbon Footprint: The Impact and Leadership of the Senac Casa do Comércio School Restaurant

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In Salvador, Bahia – Brazil, the Senac Casa do Comércio School Restaurant, a benchmark National Service for Commercial Learning (Senac) benchmark project, is setting an inspiring example of how the gastronomy and hospitality sector can lead decarbonization efforts. This school restaurant not only provides high-quality education for its students but is also deeply committed to sustainability, achieving a significant reduction in its carbon emissions per customer served. A Journey Towards Carbon Neutrality In 2022, the Senac Casa do Comércio School Restaurant embarked on its decarbonization journey, aiming to become the first restaurant in Brazil certified as Carbon Neutral by Green Initiative, a leading climate certification company in the tourism sector. The process included: 2023 Achievements: A Significant Step in Decarbonization The success in reducing its carbon footprint in 2023 resulted from several mitigation measures. Key initiatives included: These actions reduced carbon emissions and fostered a culture of efficiency and environmental responsibility among staff. According to 2023 emissions calculations, the restaurant emitted 14.19 kg of CO2 per customer compared to 17.44 kg in 2021 a reduction of 18.64%, exceeding the annual target of 5.5%. Absolute emissions increased from 786.50 to 1089.11 tCO2eq due to a 70.23% rise in customers, but emissions per customer fell significantly, demonstrating planned, responsible resource use. Transparent and Rigorous Methodology Emissions were categorized as follows: Electricity-related emissions (Scope 2) were eliminated in 2023 by exclusively sourcing renewable energy. Calculations adhered to internationally recognized standards, ensuring data accuracy and transparency. Commitment to Sustainability The impact extends beyond the restaurant’s walls. The initiative promotes sustainable practices among staff, students, and customers, influencing the supply chain, tourism sector, and society at large. “Since 2022, we have strived to reduce carbon emissions at the Senac Casa do Comércio School Restaurant by 50% by 2030. This includes sourcing from local small-scale producers and adopting sustainable practices like composting and renewable energy use,” said Kelsor Gonçalves Fernandes, President of the Bahia Trade System. “The work we carry out at the Senac Casa do Comércio School Restaurant is an opportunity to transform the future of our students. At Senac Bahia, we integrate sustainable attitudes into our pedagogical model, training professionals who understand the importance of these practices in their fields of work. Through 360º training, focused on innovative solutions and aligned with the global climate agenda, we are preparing conscientious citizens capable of driving positive changes in the job market. We regularly hold discussions on the topic, address related issues in the classroom, and, beyond that, our students and teachers see the results of theory in practice”, said Ana Rita Marques de Andrade – Regional Director of Senac Bahia Education and Future Goals Senac integrates sustainability into its pedagogy, preparing students to drive positive market changes. This holistic approach fosters innovation and connects to global climate agendas. The restaurant plans to adopt advanced energy-efficiency technologies, expand local ingredient use, and deepen employee and community engagement. Conclusion The Senac Casa do Comércio School Restaurant exemplifies how sustainability can be woven into gastronomy and hospitality. Its efforts meet environmental targets and set a benchmark for excellence and responsibility in the industry. The restaurant inspires others to contribute to a low-carbon economy by combining culinary tradition with sustainable innovation. Related Articles:

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Green Initiative and Machu Picchu: A Winning Partnership for Climate and Nature Sustainability through Regenerative Tourism

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In 2024, Green Initiative proudly received the prestigious title of World’s Leading Sustainable Organisation 2024 at the World Sustainable Travel & Hospitality Awards, largely due to its successful implementation of the Carbon Neutral Certification for one of the World’s most iconic destinations: Machu Picchu. This collaboration highlighted how sustainability and responsible tourism can directly impact the global tourism landscape and also contributed to Machu Picchu’s recognition as the World’s Leading Tourist Attraction 2024 for the sixth time (2017, 2018, 2019, 2021, 2022, and 2023) at the World Travel Awards. This event, considered the ‘Oscar of Tourism,’ also awarded Peru as the ‘World’s Leading Cultural Destination‘ and the ‘World’s Leading Culinary Destination.’ The Commission for the Promotion of Peru for Exports and Tourism – PromPerú (awarded as Best Latin American Tourism Authority Website 2024 in the prestigious World Travel Tech Awards) enthusiastically announced the achievements. In addition to its status as a UNESCO World Heritage Site, this citadel stands as a cultural, historical, and architectural symbol of the ancient Inca Empire. Ricardo Limo, Executive President of PromPerú, highlighted the significance of these awards: “These recognitions are a testament to the continuous work of the public and private sectors, and of all Peruvians who share the best of our country with the world.” Machu Picchu, already a symbol of ancient history and breathtaking natural beauty, took another critical step forward by achieving Carbon Neutral certification through Green Initiative’s specialized sustainability program. This certification recognizes the extraordinary efforts of local stakeholders, including the government, tourism operators, and conservationists, to reduce carbon emissions and minimize the environmental footprint of this UNESCO World Heritage site, and also put in place a mitigation plan for decarbonization. “Machu Picchu stands as the world’s first natural and cultural wonder to achieve carbon neutrality, showcasing that sustainable tourism and decarbonization can and must go hand in hand—a global symbol of environmental leadership.” – Gustavo Santos, Regional Director for the Americas, World Tourism Organization “The experience of Machu Picchu as a signatory of the Glasgow Declaration can be a reference for other tourist destinations in Peru and around the world. In addition to being a natural and cultural treasure, Machu Picchu is also an inspiring example of how the growth of tourism and decarbonization can and should go hand in hand.” – Sofia Gutierrez, Deputy Director of Sustainable Tourism at UN Tourism “Machu Picchu, one of the 13 World Heritage sites that Peru has, is an inspiring example of how tourism can be integrated with climate action, thus contributing to the sustainability and conservation of World Heritage.” – Jose Salazar Ríos, Coordinator of the Culture Sector at UNESCO Peru “As a pioneer of regenerative tourism in Peru, Inkaterra is committed to conserving the natural heritage of Machupicchu,” states José Koechlin, founding president of Inkaterra. “This alliance is a success story about the goals that can be achieved when public and private sectors work hand in hand. With the support of the local community, the first destination in Latin America with a circular economy has been achieved. We Peruvians enjoy the privilege of having this cultural and natural heritage of humanity, which entails the great responsibility of caring for it for future generations.” “We are proud to announce that Machupicchu renews its ‘First Carbon Neutral’ certificate. This achievement represents a significant milestone in our effort to promote circular economy models and sustainable cities, where for example, we give new life to bottles, such as Cielo Alcalina which is made 100% from recycled bottles,” says Jorge López-Doriga, Chief Communications and Sustentability Officer in AJE Group. The Carbon Neutral certification process involved: Through these efforts, Machu Picchu became a beacon of sustainability in tourism, setting a precedent for other destinations worldwide. This achievement is even more significant because the Travel Awards recognized Machu Picchu for its historical and cultural value and commitment to environmental preservation. The certification played a special role in this decision, underscoring the growing importance of sustainable tourism practices in shaping the future of global travel. A Turning Point for Sustainable Tourism Recognizing Green Initiative and Machu Picchu at the World Sustainable Travel & Hospitality Awards and the World Travel Awards signals a turning point in the tourism industry. Sustainability is no longer an afterthought—it has become a key factor in defining a truly world-class destination. Tourists, travelers, and travel companies are increasingly prioritizing eco-consciousness, and destinations like Machu Picchu are leading the way. By embracing Climate and Nature Positive initiatives, they demonstrate that environmental stewardship and tourism can go hand in hand. The Carbon Neutral certification contributed to Machu Picchu’s award and helped boost its reputation as a responsible, forward-thinking destination. It’s a testament to how partnerships between environmental experts like Green Initiative and iconic sites like Machu Picchu can drive meaningful change. With sustainable practices now at the core of the global travel industry, other destinations around the World are following suit, inspired by the success of Machu Picchu’s journey towards sustainability. The Path Forward: Working Hand in Hand with the Private Sector Partnerships with the private sector have transformative power in driving high-impact sustainable initiatives. The renewal of Machu Picchu as a Carbon-Neutral Destination is proof of this. This achievement was made possible through the efforts of AJE Group, a Peruvian multinational beverage company that has operations in over 20 countries, alongside strategic allies such as Inkaterra, the Municipality of Machu Picchu, and Tetra Pak. This project included the installation of a biodiesel plant to reuse used cooking oil, a pyrolyzer to convert organic waste into biochar, compactors for plastics, and a glass crusher, transforming waste management in the citadel. These actions not only significantly reduced the site’s environmental footprint but also strengthened its position as a global reference in sustainability and environmental commitment. As Green Initiative continues to work with destinations around the World to achieve Carbon Neutral certification, the focus remains on creating a long-lasting impact. The success of Machu Picchu demonstrates that with the right support and commitment, any destination—no matter how iconic—can

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Bio Amayu's Climate Positive Journey AJE Group Redefining Sustainable Beverages in 2024

Bio Amayu’s Climate Positive Journey: AJE Group Redefining Sustainable Beverages in 2024

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Bio Amayu, a brand developed by the renowned AJE Group, is setting new standards in sustainability and innovation within the beverage industry. In 2022, Bio Amayu earned the prestigious Climate Positive certification for its fruit beverages, featuring unique flavors like Açaí, Aguaje, Goldenberry, and Camu Camu. This recognition showcased the environmental benefits of its products and the brand’s unwavering commitment to forest conservation and community empowerment. AJE Group’s Vision and BioAmayu’s Mission As a leader in the beverage sector, AJE Group’s investment in Bio Amayu reflects its dedication to creating environmentally conscious products. Bio Amayu is more than a brand—it is part of a broader initiative to combat climate change through sustainable innovation. At the core of Bio Amayu’s mission is its commitment to being Naturre Positive through forest conservation and biodiversity protection. By working closely with local communities, the brand ensures its practices prevent deforestation while promoting social and ecological well-being. 2024 Recertification: Continuing the Climate Positive Journey In November 2024, Bio Amayu began recertifying its Climate Positive status, reaffirming its dedication to sustainability. The rigorous evaluation includes a detailed analysis of the greenhouse gas (GHG) emissions generated during production and an assessment of the climate mitigation measures implemented since the initial certification. This recertification reflects AJE Group and Bio Amayu’s commitment to transparency and continuous improvement in their environmental impact. “Superfruits that Preserve Forests” is the essence of our BIO Amayu brand, a model that has become a global example to follow. During COP28, we had the opportunity to present this initiative, which generates demand for superfruits from the jungle such as aguaje, camu camu, and açaí. These fruits are sustainably harvested by Amazonian communities, who commit to keeping the forest standing and receive fair payment in return. Through this value chain, we have supported over 200 families across 24 Amazonian communities. Scalable examples like this are rare. We started in Peru and have since expanded, creating sustainable value chains in communities in Ecuador, Colombia, and Thailand. At AJE Group, we aim for the superfruit model to inspire other companies to generate positive impacts on biodiversity and actively protect forests. This is what we call the true Natural Revolution—a new paradigm post-Industrial Revolution, where megadiverse countries like Peru hold a competitive advantage. Through the Natural Revolution, we invite all companies to rethink their business models—not just focusing on people and meeting their needs but placing Mother Earth at the center of their goals. Without nature and forests, there will be no civilization, no businesses, and no future. Therefore, companies must shift their mindset and begin to create models and initiatives rooted in the Natural Revolution. Only by doing so can we give back to Mother Earth and society all that they have given us.” – Jorge López- Doriga, Chief Comunication and Sustainability Officer · AJE “None of this would have been possible without the support of the Añaños family, who serve as the advisory council of the group. They have continuously supported this dream. From the very beginning, we committed to doing things in a consistent and responsible way, building a sustainable reality. What’s amazing about our juices—and now our shots—is that this is a tangible reality; it’s something concrete. Our products have become ambassadors of sustainability, and little by little, people are recognizing this.” – Alberto Suárez, Manager of Amarumayu at AJE Group Introducing Bio Amayu Shots As part of the 2024 recertification, Bio Amayu includes its latest innovation: Bio Amayu Shots. These nutrient-packed, concentrated beverages showcase the brand’s dedication to expanding its product range while maintaining its commitment to climate positivity. By evaluating the environmental footprint of these new products, Bio Amayu ensures that its sustainability principles extend across its entire portfolio. Why Bio Amayu and AJE Group Are Leading the Way Bio Amayu, supported by AJE Group’s visionary leadership, exemplifies how businesses can align with global efforts to combat climate change. By focusing on sustainable practices, fostering local community partnerships, and innovating with accountability, Bio Amayu sets a benchmark for the beverage industry and beyond. In a world where addressing climate change is an urgent priority, Bio Amayu’s journey inspires hope and action. Its Climate Positive certification is a reminder that choosing the right products can make a difference for the planet. Supporting Bio Amayu: A Simple Step Toward Sustainability By choosing Bio Amayu, you support a brand that values environmental conservation, community development, and innovative solutions to global challenges. From their flavorful fruit beverages to the new Bio Amayu Shots, the brand offers consumers a chance to enjoy great products while contributing to a healthier planet Bio Amayu, with the backing of AJE Group, continues to push the boundaries of sustainable innovation. Its commitment to forest preservation, climate action, and premium product development is a blueprint for a greener, more equitable future. Let’s give Bio Amayu and AJE Group a cheers glass for their leadership in climate-positive business practices—one drink at a time. Written by Erika Rumiche from the Green Initiative Team. Related Posts

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How COP29 is Transforming Tourism, Transport, and Urbanization for a Climate Positive Future

How COP29 is Transforming Tourism, Transport, and Urbanization for a Climate and Nature Positive Future

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On November 20, 2024, COP29 in Baku, Azerbaijan, marked a transformative moment in global climate action by dedicating a day to critical sectors shaping our climate future: tourism, transport, and urbanization. With two groundbreaking declarations, the conference showcased a vision of sustainability that integrates innovation, cross-sector collaboration, and a commitment to leaving the planet better than we found. This Tourism Takes Center Stage with Climate Commitments The COP29 Declaration on Enhanced Climate Action in Tourism highlights tourism’s dual identity as a vital economic force and a key partner of the climate change global challenges for mitigating greenhouse gas emissions supporting the Paris Agreement goals. This initiative seeks to redefine the sector, steering it toward a more sustainable and climate-positive future as a result of the determination and global leadership of the UN Tourism Executive Director Zoritsa Urosevic and her team, who have mobilized the interest of UN Tourism member states from around the world to raise awareness to connect tourism with climate and nature positive action. Complementing this leadership is the outstanding contribution of Virginia Fernandez-Trapa, Programme Coordinator for Sustainable Tourism and Resilience at UN Tourism. Her advocacy for climate and regenerative action has been instrumental, building on milestones like the Glasgow Declaration to achieve this significant breakthrough. Key commitments in the declaration include: Zurab Pololikashvili, Secretary-General of the UN World Tourism Organization, emphasized the sector’s potential to drive transformative change through innovation, decarbonization, and regenerative practices. Resilient Cities Through Cross-Sector Collaboration Urbanization, a defining feature of modern life, was addressed by launching the COP29 Multisectoral Actions Pathways (MAP) Declaration for Resilient and Healthy Cities. Developed in partnership with UN-Habitat, the MAP Declaration lays the groundwork for building sustainable, inclusive urban environments. This initiative promotes: Mukhtar Babayev, COP29 President, highlighted the critical role of collaboration, stating, “These initiatives are about enhancing the quality of life while addressing the profound challenges posed by climate change.” The commitments made during COP29 underline the importance of addressing economic, social, and environmental dimensions together, with a shared vision of a sustainable future for people and the planet. Green Initiative: Leading the Way in Regenerative Travel and Climate Certification While COP29 sets the stage for global action, organizations like Green Initiative are translating these goals into tangible outcomes on the ground. Through regenerative tourism, climate certifications, and nature positive strategies, the Green Initiative team helps businesses and destinations make measurable progress toward sustainability. Regenerative Tourism Regenerative tourism is a transformative approach that aims to leave destinations better than they were found. By restoring ecosystems, enhancing community well-being, and reducing carbon footprints, regenerative tourism shifts the focus from sustaining to actively improving environments. A prime example is Machu Picchu, where Green Initiative’s support helped the historic site achieve carbon-neutral certification. This included waste management improvements, renewable energy integration, and reforestation efforts in surrounding areas. Similarly, Bonito, a globally renowned ecotourism destination in Brazil, has embraced regenerative principles by achieving carbon-neutral certification with the help of Green Initiative. Bonito’s initiatives include protecting vital freshwater ecosystems, promoting biodiversity conservation, and implementing sustainable visitor practices to ensure long-term environmental resilience while supporting the local economy. Climate and Nature Positive Certifications Green Initiative offers certifications that help businesses and destinations go beyond carbon neutrality, designed to empower businesses, destinations, and organizations to demonstrate and enhance their sustainability efforts. These certifications are essential for ensuring measurable, transparent progress toward sustainability goals. From tourism operators to urban planners, the Green Initiative provides tools to align operations with global climate objectives. Join the Movement Interested in making your organization a leader in sustainability? The Green Initiative provides a clear path to certification and actionable strategies for regenerative practices. Contact us today to learn how your business or destination can make a lasting, positive impact. Get in Touch!

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Green Initiative Finalist for the Green Projects Awards Leading Sustainable Tourism and Climate and Nature Positive Action

Green Initiative: Finalist for the UN Tourism Green Projects Challenge Awards | Leading Sustainable Tourism and Climate and Nature Positive Action

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From November 13th to 16th, 2024, the vibrant city of Cartagena, Colombia, hosted the 122nd Executive Council Meeting of the United Nations World Tourism Organization (UN Tourism). This prestigious event brought together global tourism leaders to discuss the future of travel, emphasizing sustainability, resilience, and innovation in a post-pandemic world. Attended by representatives from 47 countries, including 21 deputy ministers, 350 international delegates, and stakeholders from the private sector, civil society, and financial organizations, the Council addressed strategic pillars such as tourism innovation and attracting investments for sustainable development. Amid these significant discussions, Green Initiative achieved a remarkable milestone: we were honored to be named a finalist for the Green Projects Challenge Awards, acknowledging our impactful efforts to drive climate action and foster sustainability in climate and nature through regenerative travel and tourism. Driving Climate Action: Green Initiative at the Green Projects Challenge Awards We are thrilled to announce that Green Initiative has been selected as a finalist for the Green Projects Challenge Awards, co-hosted by CAF – Development Bank of Latin America and UN Tourism. This prestigious accolade recognizes organizations that demonstrate outstanding contributions to: Out of over 500 project submissions, only four finalists were chosen to present their initiatives in a 4-minute pitch during the event. Representing Green Initiative, Tatiana Otaviano Luiz emphasized our dedication to creating a greener, low-carbon future: “As a finalist, we are proud to stand alongside organizations committed to building a sustainable world through innovation and collaboration.” Being recognized for this award is a testament to Green Initiative’s work in helping businesses: Our transformative projects align with the goals of the Green Projects Awards and the broader United Nations Sustainable Development Goals (SDGs), making sustainability an aspiration and a necessity. UN Tourism Executive Council: Spotlight on Sustainable Tourism The 122nd UN Tourism Executive Council Meeting provided a platform to explore how sustainable tourism can address the global climate crisis. Host country Colombia demonstrated its commitment to sustainability through programs promoting biodiversity conservation and eco-friendly tourism development. During the event, delegates emphasized the critical need to balance tourism growth with environmental preservation. This focus resonates with Green Initiative’s vision of a tourism sector that contributes to economic recovery while respecting nature and promoting social inclusion. CAF and UN Tourism: Pioneers of Sustainability and Innovation The Green Projects Challenge Awards, co-hosted by CAF and UN Tourism, aim to recognize projects that embody sustainability leadership. These organizations are pivotal in fostering a future where climate action is at the heart of economic and social development. With more than 500 projects submitted, the awards highlight the collaborative efforts needed to: As a finalist, Green Initiative is honored to join the global movement of organizations leading the fight against climate change. We share this recognition with other exceptional finalists making transformative contributions to sustainability: Rodolfo Salinas Roca, representing Natoure, for pioneering efforts in eco-tourism in Mexico, Alvaro Quiros Rodriguez, with Tequina Wave, for advancing sustainable practices in coastal tourism in Panama, and Gilson Altamar, from Por un Coral Más Vivo, for championing marine conservation and coral restoration in Colombia. Together, we represent a united front in driving innovation, reducing carbon footprints, and fostering a more sustainable future. We extend our heartfelt congratulations to the incredible leaders and organizations recognized at the UN Tourism Green Projects Challenge Awards for their dedication to advancing sustainable tourism and driving positive climate and nature action. A special acknowledgment goes to: Together, your collective efforts inspire hope and action in the global fight against climate change, proving that sustainability is not only possible but essential for a thriving future. 🌍✨ Congratulations to all on your outstanding contributions! Let us continue to work together toward a more sustainable, inclusive, and resilient world. A Commitment to a Low-Carbon Economy Green Initiative’s recognition at the Green Projects Challenge Awards underscores the impact of our efforts to advance sustainable tourism and help industries transition toward a low-carbon economy. By partnering with businesses and governments, we create actionable solutions to address environmental challenges, build climate resilience, and foster sustainable development. As the 122nd UN Tourism Executive Council concluded, it left a renewed sense of optimism about the role of sustainable tourism in tackling the world’s most pressing environmental challenges. Discover how Green Initiative can help your organization lead climate action. Contact us today to learn more. Related content:

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Green Initiative Showcases Machu Picchu as a Model for Carbon-Neutral and Regenerative Tourism at COP16

Green Initiative Showcases Machu Picchu as a Model for Carbon Neutral and Regenerative Tourism at COP16

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During the 16th Conference of the Parties to the United Nations Convention on Biological Diversity (COP16), Green Initiative presented the case of Machu Picchu as a model for a Carbon Neutral and Regenerative Tourism Destination. COP16 concluded in Cali after 12 days of intense discussions. Known as “The People’s COP,” the summit was divided into a blue zone for official negotiations and a green zone focusing on civil society participation. According to the Colombian government, the green zone attracted nearly a million visitors, with around 40,000 attending various academic activities. In the blue zone, where negotiations took place, parallel events were also organized in the pavilions of different countries and entities. Among these was the Peru Pavilion, which hosted a series of prominent events, including one titled “Machu Picchu: Carbon-Neutral and Regenerative Tourism Destination.” This session showcased the climate and nature-positive initiatives underway in Machu Picchu, aimed at reducing carbon emissions and restoring ecosystems as part of its tourism management. The panel featured representatives from organizations such as the National Service of State-Protected Natural Areas (SERNANP), AJE Group, Tetra Pak, and Latam Airlines. Panelists emphasized the importance of public-private sector collaboration for the success of projects like Machu Picchu. They recognized the leadership of Green Initiative as a key advisor in the region’s transition to decarbonization and regenerative tourism. COP16 was a platform for dialogue and reflection and marked significant milestones in its final plenary session. Among the most notable were creating a subsidiary body for Article 8J to support Indigenous peoples and local communities, the acknowledgment of Afro-descendant peoples as biodiversity guardians, and the Cali Fund, a global mechanism for the equitable distribution of benefits derived from genetic information. Additionally, collaboration between the Biodiversity and Climate Change agendas was promoted, in preparation for COP29 on Climate Change in Azerbaijan and the upcoming COP30 in Brazil. Colombia also took the opportunity to launch the world’s first biodiversity bonds during COP16, an initiative aimed at involving the private sector in biological diversity preservation. Banco Davivienda, with an investment of up to 50 million dollars from the International Finance Corporation (IFC), will channel these resources into projects with positive biodiversity impacts. Similarly, BBVA Colombia issued another bond, subscribed to by IDB Invest and IFC in two tranches to finance projects with positive biodiversity impacts. Written by Musye Lucen from the Green Initiative team. Related articles:

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