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MAPFRE Peru Launches the Campaign “Sowing a More Sustainable Future” and Reaffirms Its Commitment to Ecological Restoration in the Amazon

As part of its commitment to sustainability and climate action, MAPFRE Peru has launched the campaign “Sowing a More Sustainable Future”, an initiative that highlights its active role in restoring Amazonian ecosystems and its participation as a co-sponsor of the animated film Milagros: An Extraordinary Bear, the first film in the world to receive the international Climate Positive certification from Green Initiative. This campaign includes the release of a touching video that documents the experience of the MAPFRE Peru team during their visit to Madre de Dios – Tambopata, where they witnessed the tangible impact of the ecological restoration efforts they helped support. During this immersion, they gained insight into the scientific practices behind effective restoration, the challenges facing the Amazon, and the importance of protecting one of the most biodiverse ecosystems on the planet. This journey allowed the MAPFRE Peru team members to deepen their understanding of the urgency of caring for our ecosystems and the role we can all play in ensuring a better future. The restoration project, managed by Forest Friends and implemented by the Inkaterra Association, aims to recover an area of forest degraded by agricultural practices. Thanks to the support of MAPFRE and other companies, over 1,000 trees of species with high ecological, nutritional, medicinal, and commercial value have already been planted—promoting not only forest regeneration but also the well-being of local communities. MAPFRE Peru played an essential role in the Climate Positive certification process of the film Milagros, co-sponsoring the planting of native trees as part of the ecological restoration component of the certification. This action reinforces its view that climate change demands concrete and multi-sectoral responses and shows that sectors such as entertainment can also lead by example in sustainability efforts. With this campaign, MAPFRE Peru becomes a benchmark and reaffirms its commitment to biodiversity conservation and restoration, as well as to sustainable development in the country—inspiring more companies and individuals to be part of the change. Ecological restoration is possible, measurable, and necessary. This article was written by Marc Tristant from the Green Initiative Team. Related Articles

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Ecosystem Restoration in Biodiversity Hotspots: Conservation with Real Impact

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The forests of South and Central America are among the most diverse and ecologically important ecosystems on the planet. From the vast Amazon rainforest spanning nine countries and containing approximately 10% of the world’s known biodiversity, to the cloud forests of Central America that serve as crucial biological corridors between North and South America, these ecosystems harbor extraordinary biological wealth [1]. The Neotropical region hosts more than 50% of the world’s vascular plant species and 36 of the 200 globally identified biodiversity hotspots, making it a top global conservation priority [2]. Peru and Costa Rica: Natural Treasures at Risk In this regional context, Peru’s forests represent one of the planet’s most valuable ecosystems, housing approximately 13% of the Amazon and comprising 57% of national territory with over 73 million hectares of forest [3]. These ecosystems not only harbor extraordinary biodiversity—with over 25,000 plant species and 3,000 vertebrate species—but also play a crucial role in global climate regulation, storing approximately 10 billion tons of carbon [4]. Costa Rica, while occupying only 0.03% of the Earth’s surface, is home to about 4% of the planet’s biodiversity, with over 500,000 documented species [5]. Its forests—which include tropical rainforests and mountain cloud forests—cover approximately 54% of the national territory and comprise one of the most successful protected area systems in Latin America. The Osa Peninsula, in particular, has been recognized by National Geographic as “the most biologically intense place on Earth,” concentrating 2.5% of global biodiversity in just 700 km² [6]. However, these natural treasures face increasing, scientifically documented threats. According to Peru’s National Forest Conservation Program, the country lost 1.8 million hectares of forest between 2001 and 2020, primarily due to migratory agriculture, extensive livestock farming, and illegal mining [7]. This deforestation not only represents irreversible biodiversity loss but also contributes significantly to national greenhouse gas emissions, accounting for about 47% of the country’s total emissions [8]. Similarly, despite its successful conservation policies, Costa Rica lost 24,000 hectares of forest cover between 2010 and 2020, mainly due to the expansion of industrial agriculture, urban development, and unsustainable tourism [9]. Though proportionally smaller, this deforestation is especially concerning due to the high concentration of endemic species in relatively small areas, where the loss of just one hectare may mean the local extinction of multiple species. Ecological Restoration: More Than Planting Trees In light of this reality, ecological restoration has emerged as a scientifically sound strategy that goes beyond just planting trees. International research has shown that the most successful restoration projects are those that incorporate locally adapted native species, consider landscape connectivity, and integrate traditional knowledge from local communities [10]. Effective ecological restoration requires a systemic approach that considers multiple interconnected factors. It’s not just about recovering plant cover, but restoring ecological processes that maintain ecosystem functionality: nutrient cycles, food chains, pollination, and seed dispersal [11]. Species selection should be based on scientific criteria, including climate adaptation, soil regeneration capacity, value to native fauna, and cultural relevance to Indigenous and local communities. In Peru, this approach is particularly relevant. Studies in the Peruvian Amazon have found that plantations with diverse native species show survival rates above 85% after five years—compared to 40–60% for monocultures with exotic species [12]. These plantations also contribute more effectively to biodiversity recovery, recording a return of 60–80% of bird species and 50–70% of mammal species within 10–15 years [13]. Forest Friends: A Model of Restoration Success The most promising restoration projects integrate science, technology, and community participation across multiple biodiversity hotspots. Forest Friends, a Green Initiative program, has developed a comprehensive ecosystem restoration approach. It implements reforestation with a diverse range of native plant species in strategic regions such as Peru’s Tambopata National Reserve and Costa Rica’s Osa Peninsula—both classified as Biodiversity Hotspots by the Critical Ecosystem Partnership Fund (CEPF). These hotspots must host at least 1,500 endemic vascular plant species and have lost at least 70% of their primary native vegetation, making them top priorities for biodiversity conservation and ecological restoration [14]. In Madre de Dios, Peru, a region that has lost over 200,000 hectares of forest mainly due to illegal gold mining, Forest Friends has demonstrated measurable results with a restoration approach prioritizing locally adapted native species. Collaboration with organizations like Kuoda Travel has enabled the development of an innovative regenerative tourism model that directly links carbon offsetting with local restoration projects. Each traveler not only offsets their emissions but contributes to the planting of native trees specifically selected to maximize both carbon sequestration and biodiversity recovery. In parallel, in Costa Rica’s Osa Peninsula, organizations like Swetours and Tulu Travel apply similar certification models that link sustainable tourism with ecosystem restoration, while CEPA – Customized Educational Programs Abroad has implemented an innovative model connecting international education with conservation. They issue restoration certificates for each university course delivered and plant trees according to the number of enrolled students. These binational models offer valuable lessons on private sector involvement in conservation. Collaboration with specialized local partners—such as Inkaterra in Peru and Fundación Saimiri in Costa Rica—ensures technical quality and real environmental impact of restoration actions. Scientific Monitoring: The Key to Long-Term Success A crucial—but often underestimated—component of restoration projects is ongoing scientific monitoring. Research has shown that the long-term success of ecological restoration depends directly on the ability to systematically track and adapt implemented strategies [15]. Effective monitoring must evaluate multiple ecological indicators: tree survival and growth, soil structure recovery, natural regeneration of native species, return of vertebrate and invertebrate fauna, and functionality of ecological processes like pollination and seed dispersal [16]. In Madre de Dios, Ucayali, and San Martín, monitoring protocols combine remote sensing technologies—including high-resolution satellite imagery and drones—with participatory field assessments involving local communities. This approach has documented that restored areas show an average 40% increase in biomass and 65% recovery in species diversity after five years [17]. Community participation in monitoring not only reduces operational costs but also strengthens local capacities and ensures long-term project sustainability. Communities trained in monitoring techniques become active guardians

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World Environment Day 2025: United for a World #BeatPlasticPollution

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This June 5th, the world once again raises its voice for the planet under the theme #BeatPlasticPollution, an urgent call to reduce our dependence on this highly polluting material. With Jeju, South Korea as the global host, World Environment Day 2025 invites us to reflect on our consumption and waste management practices—and to take action against one of the most visible environmental crises of our time. This focus is no coincidence: the scientific evidence on the scale of the plastic problem is overwhelming—yet so are the solutions already working around the world. The Real Scale of the Plastic Problem The numbers around plastic pollution are more alarming than many imagine. Each year, the planet produces nearly 400 million tons of plastic—up from just 2 million tons in 1950 [1]. Of this massive amount, less than 10% is effectively recycled, while about 22% ends up in improper landfills or directly in the environment [2]. The impact of this massive plastic accumulation crosses both geographic and biological boundaries. Scientific research has found microplastics in the most remote regions of the planet—from isolated mountain peaks to deep ocean trenches [3]. Even more alarming, recent studies have detected microplastics in human blood, placental tissue, and digestive systems, raising long-term health concerns [4]. Plastic production also significantly contributes to climate change, generating approximately 1.8 billion tons of CO₂ equivalent annually, which represents 3.4% of global greenhouse gas emissions [5]. Without drastic changes in our production and consumption models, these numbers could double by 2040. Key Facts at a Glance: #BeatPlasticPollution Infographic 🇰🇷 Jeju: A Laboratory of Real Solutions The choice of Jeju, South Korea as host of World Environment Day 2025 reflects its recognition as a global model in sustainable plastic waste management. This volcanic island of 1.8 million people has implemented one of the world’s most advanced systems to fight plastic pollution. The Korean model integrates advanced technology infrastructure, systematic environmental education, and strict regulations. Since 2019, Jeju has enforced a mandatory separation system for over 10 types of waste, including various plastic categories sorted by chemical composition and recycling potential [6]. As a result, Jeju has achieved plastic recycling rates above 73%, far exceeding the global average. In addition, Jeju follows a holistic approach, combining innovative energy recovery technologies for non-recyclable plastics with awareness campaigns. Between 2018 and 2023, these efforts led to a 67% reduction in per capita plastic bag consumption. A standout achievement is Jeju’s sustainable tourism program, which welcomes over 15 million visitors annually. The island has progressively eliminated single-use plastics in hotels, restaurants, and attractions, proving that a thriving tourism industry can coexist with environmental sustainability [7]. Latin America: Challenges and Opportunities The contrast between Jeju’s model and Latin America’s reality illustrates both the challenges and opportunities in the region. According to the UN Environment Programme, Latin America generates around 541,000 tons of plastic waste per day, of which only 4.8% is recycled [8]. Key obstacles include: However, the region also has unique strengths: In Peru, Law 30884 regulates single-use plastics, progressively banning plastic bags, straws, and polystyrene containers [9]. While supermarkets cut plastic bag usage by 30%, informal markets still face challenges due to the limited availability and affordability of sustainable alternatives [10]. The most promising progress comes from local initiatives: Scientific Lessons for Local Action International research has identified specific strategies to accelerate the transition toward a world #BeatPlasticPollution. A global comparison of successful policies reveals that the most effective interventions combine [11]: Economic instruments alone can reduce the consumption of problematic plastic products by 20–50% within the first year [12]. Meanwhile, regulatory frameworks in the EU and Rwanda show that entire categories of plastics can be eliminated without significant economic harm, while driving innovation and sustainable market development [13] . The 2025 World Environment Day focus is strategically important, as it coincides with the final negotiations of the International Treaty on Plastic Pollution, with the fifth session scheduled for November in South Korea. This legally binding agreement could set: The alignment of global citizen awareness on June 5 and the political negotiations in November offers a historic opportunity to shape the next decades of global plastic governance. A Tangible and Achievable Future World Environment Day 2025 arrives in a hopeful context, driven by real progress. Solutions to plastic pollution not only exist—they are already delivering results. From algae-based or agricultural-waste biomaterials to plastic-free cities, practical models are already transforming consumption habits. A key tool in this process is carbon footprint measurement, which helps quantify plastic emissions across its lifecycle, leading to smarter, cleaner decisions. These actions: From an economic standpoint, the circular plastics economy could generate $80–120 billion in annual savings by 2040, while creating millions of jobs in recycling, material innovation, and sustainable design. [14] Join the Global Movement on June 5 This June 5, by joining the global movement #BeatPlasticPollution, we do more than raise our voices for the planet—we help drive a profound transformation that defends ecosystems, oceans, biodiversity, and human health. Every action matters in the fight against plastic pollution. Together, we move toward a future where nature can regenerate and sustain itself, creating a cleaner, safer, and healthier world for everyone. This article was written by Virna Chávez from the Green Initiative Team. References by the author: [1] Geyer, R., Jambeck, J. R., & Law, K. L. (2017). Production, use, and fate of all plastics ever made. Science Advances, 3(7), e1700782. https://doi.org/10.1126/sciadv.1700782 [2] OECD. (2022). Global Plastics Outlook: Policy Scenarios to 2060. Paris: OECD Publishing. https://doi.org/10.1787/aa1edf33-en [3] Allen, S., et al. (2019). Atmospheric transport and deposition of microplastics in a remote mountain catchment. Nature Geoscience, 12(5), 339-344. https://doi.org/10.1038/s41561-019-0335-5 [4] Leslie, H. A., et al. (2022). Discovery and quantification of plastic particle pollution in human blood. Environment International, 163, 107199. https://doi.org/10.1016/j.envint.2022.107199 [5] Zheng, J., & Suh, S. (2019). Strategies to reduce the global carbon footprint of plastics. Nature Climate Change, 9(5), 374-378. https://doi.org/10.1038/s41558-019-0459-z [6] Ministry of Environment, Republic of Korea. (2023). Korean New Deal for a Green Future: National Strategy for

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Why Should We Protect the Environment? The Urgency to Act Now

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The environment is not just the scenery that surrounds us—it is the foundation of our existence. It provides the clean air, drinking water, nutritious food, natural medicines, and raw materials we depend on to survive. Yet for decades, we have exploited these resources unsustainably, without fully considering the consequences. Today, we face a global environmental crisis that threatens our health, economies, and the future of generations to come. A Vital Connection We Cannot Break Our relationship with the planet is deeper than many realize. Ecosystem services—the essential benefits we gain from nature—are critical to human survival. Every aspect of our daily lives is tied to natural ecosystems: Scientific research has consistently shown a direct correlation between ecosystem health and human well-being. When ecosystems thrive, human life prospers. When we degrade them, cascading effects harm our health, economies, and food security. Protecting the environment is protecting ourselves. Threats We Can No Longer Ignore Recent decades have driven the planet to a critical state extensively documented by scientists. The main threats we face are interconnected and mutually reinforcing: every year, over 400 million tons of chemicals—many toxic and persistent—are released into the environment, while microplastics have reached even the most remote regions of the planet and have been detected in the human placenta. Simultaneously, we lose over 10 million hectares of forest annually—equivalent to the size of South Korea—destroying irreplaceable habitats that host 80% of terrestrial biodiversity. We are experiencing the sixth mass extinction in Earth’s history, with one million species at risk, vanishing at a rate 100 to 1,000 times faster than natural. Global temperatures have risen by 1.1°C since pre-industrial times, leading to more frequent extreme weather events, prolonged droughts, devastating fires, and the forced displacement of entire communities. Air pollution alone causes approximately 7 million premature deaths annually, proving that environmental degradation is no longer a future problem—it is a present-day reality. The consequences go far beyond the loss of beautiful landscapes. Economic research estimates the cost of inaction far outweighs preventive action: The Good News: There’s Still Time Despite the magnitude of the challenges, science tells us we still have time to halt the damage and change course. The next 10 years are crucial, but we have the tools and knowledge to act. Research has identified effective interventions at multiple levels—from individual lifestyle changes (e.g., reducing meat consumption, using public transport, choosing low-impact products) that can cut personal carbon footprints by up to 50%, to business transformations toward a circular economy, which could generate $4.5 trillion in economic benefits by 2030. At the same time, effective public policies can dramatically accelerate the transition to sustainability. The Paris Agreement has shown that international cooperation is possible with political will, while companies adopting sustainable practices not only reduce environmental impact but also improve long-term profitability. A Hopeful but Urgent Call to Action Protecting the environment isn’t just about saving trees or recycling—though those actions matter too. It’s about preventing disease, natural disasters, food shortages, and social crises. It’s about ensuring dignified, safe, and just living conditions for all—today and tomorrow. The green transition isn’t just necessary—it’s a powerful economic opportunity. Up to 395 million jobs could be created by 2030 in fields like renewable energy, energy efficiency, and ecosystem restoration. 🌿 The planet’s health is our health.The science is clear: we must transform our relationship with nature—starting now. Every choice we make—from what we buy to who we vote for—can be part of the solution. The challenge is immense, but so is our ability to overcome it together. 🕊️ The time to act is now. This article was written by Virna Chávez from the Green Initiative Team. Related Reading

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World Environment Day 2025 – History, Evolution, and the Fight Against Plastic Pollution

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Every June 5th, millions around the world come together to celebrate World Environment Day—a key date to reflect, take action, and promote change for the planet’s health. But how did this initiative begin? What themes have been addressed over the years? And what’s the focus for 2025? It all started in 1972, when the world awoke to an uncomfortable reality: our planet was in trouble. That year marked the Stockholm Conference on the Human Environment—the first major international gathering focused solely on environmental protection. It was a historic moment that forever changed how we view our relationship with nature. As a direct result of this conference, the United Nations General Assembly established World Environment Day and created the United Nations Environment Programme (UNEP) to lead global environmental efforts. The first official celebration took place in 1973 under the powerful theme “Only One Earth”—a message that remains more relevant than ever today. Since then, the date has become the world’s most important platform for environmental awareness, proving that when we act together, we can make real change. Thematic Evolution: Reflecting the Challenges of Each Era One of the most interesting features of World Environment Day is its annual theme and host country. This approach helps address the most urgent environmental issues of the time. In recent years, we’ve seen a clear evolution in priorities. From 2020 to 2024, we moved from “Time for Nature” with Colombia—reconnecting with biodiversity during the pandemic—to “Reimagine, Recreate, Restore” with Pakistan in 2021, which launched the UN Decade on Ecosystem Restoration. This progression continued with “Beat Plastic Pollution” in Côte d’Ivoire (2023), tackling the microplastic crisis from ocean trenches to mountain peaks, and culminated in 2024 with “Our Land. Our Future” in Saudi Arabia, focusing on desertification and the urgent need to protect fertile soils. For 2025, the theme returns to plastic pollution—and with good reason. The numbers are staggering: we produce 367 million tons of plastic annually, and without drastic changes, this could double to over 700 million tons by 2040. Jeju: A Scenic Yet Symbolic Host Choosing Jeju, South Korea as the 2025 host is no coincidence. This beautiful volcanic island is a UNESCO World Natural Heritage site, but also faces real challenges from mass tourism and waste management. It perfectly illustrates how even the most stunning places need our active protection. Moreover, South Korea has proven that effective plastic pollution policies are possible, boasting a waste management system with over 70% recycling rates for many types of packaging. What makes 2025 particularly special is the convergence of events. In November, also in South Korea, the fifth session of negotiations for a legally binding international treaty on plastic pollution will take place. Imagine the power of combining the global awareness of World Environment Day with high-level political negotiations in the same country. Do These Campaigns Actually Work? It’s a fair question. Does celebrating one day a year really help? Scientific research offers a hopeful answer. Well-structured environmental campaigns do generate measurable changes: increased environmental search queries online, greater participation in local conservation activities, and heightened media coverage of environmental issues. For example, the 2021 campaign on ecosystem restoration inspired over 4.5 billion actions reported via the official digital platform—from tree planting to river cleanups. World Environment Day works because it blends three powerful elements: reliable scientific information, global coordination, and local action. When millions receive the same message at the same time and act in their communities, the impact multiplies. Every action counts—from avoiding unnecessary plastic bags to supporting public environmental policies in your city. Behavioral research shows that individual actions, when taken en masse, can influence corporate and government decisions. Looking Ahead World Environment Day 2025 comes at a crucial time. We are in the decisive decade to limit global warming, protect biodiversity, and build a truly sustainable economic system. The #BeatPlasticPollution campaign isn’t just about reducing waste—it’s about proving we can transform entire systems when we act together. So this June 5th, when you see the hashtag #BeatPlasticPollution on social media or join a local event, remember: you’re part of a global community that’s been working for the planet for over 50 years. And every action you take, no matter how small, adds to a movement that has already achieved incredible change. Ready to be part of the solution? This June 5th, join the global conversation. Share, act, and commit to a world #BeatPlasticPollution—because protecting the environment means protecting us all. This article is the first in a four-part series on World Environment Day. Here, we explore how this global initiative began, the key themes that have shaped it over the years, and the urgent focus for 2025: beating plastic pollution. In the next articles, we’ll examine why protecting nature and biodiversity is essential to avoid pollution, deforestation, and global warming; dive deeper into the 2025 theme #BeatPlasticPollution, highlighting innovative strategies from Jeju, South Korea, and comparing them with efforts in South America and Peru; and finally, explore the role of Peru’s forests as vital biodiversity hubs, through native reforestation and monitoring campaigns led by projects like Forest Friends. Let this World Environment Day be a call not only to reflect but to act—boldly and collectively—for the health of the planet and future generations. This article was written by Virna Chávez from the Green Initiative Team. Related Reading

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Miraflores Becomes the First Climate-Smart Surf City in Peru

Miraflores On Its Way to Become the First Climate-Smart Surf City in Peru

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In an era of accelerating climate challenges, cities around the world are rethinking the way people move through urban space. From congestion to emissions to unequal access, mobility has become one of the most pressing issues in modern urban planning. One district leading this shift is Miraflores, in Lima, Peru. Widely known for its tourism infrastructure and iconic surf beaches like Makaha, Waikiki, and La Pampilla, Miraflores is now advancing a bold new vision of coastal accessibility and sustainable urban mobility. At the heart of this transformation is the Vaivén Cable Car, a state-of-the-art electric transport system developed by Zigzag under a private investment model. The project exemplifies how green infrastructure can simultaneously address climate action, urban inequality, and tourism development. The Mobility Gap For decades, the steep coastal cliffs of Miraflores have posed a challenge for connectivity. Despite its vibrant beach culture, most of the lower coastal areas remained relatively disconnected from the city center, accessible primarily by car or taxi. This meant increased traffic congestion, time loss, emissions, and high transport costs for both residents and visitors. Limited security and underdeveloped recreational infrastructure have further discouraged frequent use of these spaces. The Vaivén Cable Car directly addresses this gap. Connecting Parque Domodossola (upper Miraflores) with Playa Redondo (lower coast), the system covers approximately 310 meters in under three minutes. With two cabins holding up to 15 passengers each and running 20 hours a day, the cable car can transport up to 6,000 passengers daily. More than a convenience, this is a reconfiguration of urban logic: making the sea reachable, inclusive, and integrated. Climate-Conscious Technology Powered by Doppelmayr, a global leader in cable car systems, and fueled with renewable energy via NOVUM Solar, the Vaivén is 100% electric. It is designed for universal accessibility, with capacity for surfboards, bicycles, wheelchairs, strollers, and pets. This ensures a low-emission solution that encourages non-motorized mobility, aligning with Peru’s climate targets and Lima’s broader urban sustainability goals. Other global cities have taken similar approaches. Medellín, Colombia, transformed hillside barrios with its pioneering Metrocable system, reducing travel time and connecting marginalized neighborhoods with the city’s metro network. In La Paz, Bolivia, the Mi Teleférico cable car network has become the backbone of urban mobility, running entirely on electric power and dramatically improving commute times while reducing air pollution. These systems demonstrate that aerial transport is not only a solution for difficult topographies but also a model for inclusive, sustainable urban integration. Urban Revitalization and Coastal Vision The implementation of Vaivén also includes the revitalization of surrounding public spaces, with enhanced lighting, landscaping, and safety measures. These improvements are expected to activate underused areas, attract cultural and recreational initiatives, and provide a safer, more dynamic environment for residents and tourists. By opening direct, low-carbon access to the coast, Miraflores is unlocking a vision for Lima’s future: a coastline that is no longer fragmented or exclusive, but vibrant, connected, and resilient. The Vaivén sets a precedent that could inspire similar projects in neighboring districts like San Isidro, Magdalena, and San Miguel—each of which faces comparable challenges in cliffside access and coastal revitalization. Conceptual design of the Vaivén cable car in Miraflores, integrating modern infrastructure, universal accessibility, and sustainable public spaces facing the Pacific Ocean A Blueprint for Cities in Peru The significance of the Vaivén Cable Car goes way beyond the Miraflores district, lies in its technical innovation and in the broader paradigm it supports: that climate action, economic boost and urban equity can be pursued through infrastructure. As cities across Latin America grapple with the dual pressures of urban growth and environmental limits, when operational, the Vaivén will offer a scalable, replicable model for other cities and tourism destinations in the country. With its integration of mobility, sustainability, and leisure, the Vaivén cable car can be should be perceived by authorities at national and regional level, as a symbol of transition for a city that aspires to positively influence the experience and quality of life of both residents and visitors alike. This article was written by Yves Hemelryck from the Green Initiative team Related Reading

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Sustainability Week 2025: Green Initiative Presents Landmark Cases of Climate-Responsible Tourism

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From May 26 to June 1, Latin America celebrates the first-ever Sustainability Week (SxS), an initiative set to mark a turning point on the path toward more conscious, regenerative tourism aligned with the climate challenges of our time. At Green Initiative, we join this coalition—led by Turtech, Plan 21, and Preferred by Nature—as strategic partners, actively participating with three unique climate certification case studies: Machu Picchu (Peru), Bonito (Brazil), and the newly announced Christ the Redeemer (Brazil). A Regional Movement Toward Regenerative Tourism Sustainability Week was born from a collaborative process with more than 50 Latin American companies that highlighted the urgent need to: Throughout these seven days, SxS will roll out a strategy of environmental education, mentorship programs, collaborative campaigns, webinars, and a digital showcase promoting sustainable tourism experiences in Latin America. Green Initiative: Track Record and Climate Action As a leading authority in climate certification for tourism, Green Initiative will present three impactful cases during SxS that demonstrate how tourism, beyond reducing its footprint, can become a regenerative force: 1. Machu Picchu – First Carbon Neutral Wonder of the World In partnership with Inkaterra, Grupo AJE, the Municipal Government of Machu Picchu, and SERNANP, Green Initiative certified Machu Picchu as the first carbon-neutral Wonder of the World. This process included: 📖 Read the full Machu Picchu case study here:https://greeninitiative.eco/2022/10/10/machu-picchu-carbono-neutral/ 2. Bonito – First Carbon Neutral Ecotourism Destination in the World Located in Mato Grosso do Sul, Brazil, Bonito pioneered integrating climate action into its core tourism strategy. In 2022, it became the world’s first certified carbon-neutral ecotourism destination after a rigorous evaluation of its carbon footprint and forest absorption capacity. Bonito’s action plan includes: 📖 Discover how Bonito is inspiring other destinations:https://greeninitiative.eco/2023/06/21/bonito-carbono-neutral/ ✝️ Christ the Redeemer – Global Icon on the Path to Carbon Neutral Certification In May 2025, the Christ the Redeemer Sanctuary officially began its climate certification process with Green Initiative. This historic alliance aims to position the UNESCO World Heritage Site as a leader in sustainable tourism ahead of COP30 in Brazil. The climate certification of Christ the Redeemer is a milestone that brings together faith, culture, conservation, and climate action. Its goal: to be a beacon of hope in times of planetary emergency. 📰 Learn more about this initiative in outlets such as Globo.com, G1, Folha PE, MSN, and Agenda do Poder. How to Participate in Sustainability Week? SxS is open to all organizations across the tourism ecosystem that want to: Participation includes visibility in digital campaigns, presence in the marketplace, access to performance metrics, and direct connection with conscious travelers. Download the Portuguese and Spanish press releases. 🎯 Learn more or join at: https://sxs.turtech.travel A Week That Can Change the Course of Tourism In a world where tourism accounts for up to 8% of global carbon emissions, Sustainability Week is more than just an event—it’s an urgent call to collective action. At Green Initiative, we reaffirm our commitment to lead by example, provide practical tools, and support destinations, businesses, and communities on their journey toward climate-smart and regenerative tourism. This article was written by Ella Baehringer from the Green Initiative team Related reading

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Rio de Janeiro's Cristo Redentor Launches Climate Certification A New Era for Sustainable Tourism and UNESCO World Heritage Sites

Rio de Janeiro’s Cristo Redentor Leads the Way for COP30: Climate Action in Tourism for a Resilient Future

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Cristo Redentor Sanctuary, Rio Book, and Green Initiative Sign Collaboration Agreement to Launch Climate Certification of this Iconic UNESCO World Heritage Site Aligned with UN Tourism efforts to promote sustainable tourism best practices across the region, and inspired by the achievements of Machu Picchu, the Santuário Cristo Redentor, Rio Book, and Green Initiative have signed a collaboration agreement to launch the climate certification process of Cristo Redentor — an emblematic cultural and religious landmark recognized as a UNESCO World Heritage Site. “Our vision for a thriving tourism sector, aligned with the great challenges humanity must overcome, is clear: tourism development and decarbonization can — and must — go hand in hand. Through this initiative, leveraging the powerful symbolism of Cristo Redentor in Rio de Janeiro, we aim to carry this message not only to other destinations in the region but to the entire world.” — Gustavo Santos, UN Tourism Director for the Americas Located within the lush Tijuca Forest National Park in Rio de Janeiro, Cristo Redentor stands as a powerful symbol of the interconnection between culture, spirituality, and nature. The Sanctuary leads a robust environmental sustainability agenda through its institutions, such as the Instituto Redemptor and the Obra Social Leste Um, coordinated under the Consórcio Cristo Sustentável. Guided by the United Nations’ 2030 Agenda and the Sustainable Development Goals (SDGs), the Sanctuary is progressively internalizing best practices in environmental and social governance, aiming to generate a positive climate impact across all its activities. “Cristo Redentor, a universal symbol of welcome and inclusion, is on its way to its centenary in 2031, establishing itself as the first cultural and religious tourist destination in Brazil to achieve this level of commitment to climate sustainability in the management of its activities. Our strategic planning and governance are aimed at integrating the best environmental practices, with the goal of positioning our monument as a communicating agent that conveys the urgent need for the holistic care of our common home.”— Father Omar Raposo, Rector of the Santuário Cristo Redentor (Christ the Redeemer Sanctuary) On April 24th, during a historic event held in Belém do Pará, the Sanctuary signed two strategic agreements. First, a Protocol of Intentions with the Government of the State of Pará to jointly advance climate and sustainability agendas ahead of COP30. Second, a collaboration agreement with Rio Book and Green Initiative to initiate the climate certification process of Cristo Redentor’s management, with a progressive strategy towards achieving a positive climate impact. Through this collaboration, Cristo Redentor will undergo a comprehensive climate certification process aimed at assessing and mitigating its carbon footprint, integrating climate action at the core of its management model. “Being involved in the Cristo Carbono Neutral Certification process is a tremendous honor and pleasure. With the support from UN Tourism, along with support from public authorities and private sector institutions, we will have a unique project! In addition to Green Initiative’s work, we will mobilize talents to organize events, national and international photography exhibitions, concerts, documentaries… In short, a powerful network of communication and achievements worthy of this major project.” — Ricardo Amaral, Director of Rio Book “This collaboration reflects our commitment to positioning climate action as a central element of regenerative and sustainable tourism. At Green Initiative, we believe that iconic sites like Cristo Redentor have the power to inspire global change—not only through environmental leadership but by engaging communities, visitors, and partners in a collective journey toward a climate-positive future.” — Tatiana Otaviano, Relationship Manager at Green Initiative Importantly, through this process, Cristo Redentor will align its efforts with the Glasgow Declaration on Climate Action in Tourism. Launched at COP26 in 2021, the Glasgow Declaration has been endorsed by over 700 organizations worldwide and calls on tourism stakeholders to halve emissions by 2030 and achieve net zero by 2050. It outlines five pathways for action: Measure, Decarbonize, Regenerate, Collaborate, and Finance. By adhering to these principles through the certification process, Cristo Redentor will further strengthen its governance framework and serve as a model for UNESCO World Heritage Sites worldwide, illustrating how tourism, cultural heritage preservation, and climate action can be mutually reinforcing pillars for sustainable development. Grounded in international standards and Green Initiative’s approach, the overall goal of the project is to internalize climate mitigation action within the Sanctuary’s management practices. In doing so, the certification process will help reinforce ongoing social, cultural, and environmental initiatives led by the Sanctuary, while also identifying and making visible new opportunities for climate action, nature conservation, and community-based cultural programs. This integrated approach will contribute to amplifying the project’s impact and outreach, strengthening Cristo Redentor’s role as a catalyst for sustainable and inclusive development. The certification process will entail a full measurement and analysis of greenhouse gas emissions balance associated with site operations and activities. It will identify and reinforce existing mitigation efforts while exploring new opportunities for carbon capture and resource efficiency. It will culminate in the development of a Climate Action Plan covering the 2025–2030 period, designed to guide strategic investments, operational improvements, and long-term social, cultural and climate-related initiatives. A Strategic Step Toward COP30 The initiative comes at a crucial time, as Brazil prepares to host COP30 from November 10 to 21, 2025, in Belém do Pará — the first time a UN Climate Conference will be held in the Amazon region, a globally significant ecosystem for climate stability. Since the launch of the Glasgow Declaration, the tourism sector has been building a compelling case for its role in addressing the climate crisis. This momentum gained significant traction at COP29 in Baku, Azerbaijan, where tourism was celebrated through the inaugural Tourism and Climate Action Day, underscoring the sector’s growing recognition as a driver of climate solutions and nature-positive action. The climate certification of Cristo Redentor aligns with these global movements and serves as a strategic contribution to Brazil’s and the broader region’s efforts to demonstrate that tourism can be a powerful force for good. By positioning a UNESCO World Heritage Site as a leader in climate mitigation,

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Circular Economy in Tourism: An Essential Strategy for Climate Action and Sustainable Development of the Sector

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Tourism, recognized as an engine for development and a promoter of cultural exchange, operates as a highly complex sector. Its structure ranges from small community-based enterprises to giant hotel chains and airlines, interacting within diverse and often fragile ecosystems. This very complexity places the sector at the center of a critical dual reality in the current era. The industry is highly vulnerable to climate change impacts such as extreme weather events, sea-level rise, and alterations in seasonal patterns that threaten destinations. Simultaneously, it significantly contributes to the causes of these changes. Frequently cited estimates from organizations like the World Tourism Organization (UNWTO) indicate that the sector’s carbon footprint accounts for between 8% and 10% of global GHG emissions when considering its entire value chain. This situation demands an urgent and profound transformation, as the prevailing tourism model for decades, based on a linear “take-make-dispose” economy, is currently unsustainable. In this context, the Paris Agreement, the most relevant global commitment to limit global warming to well below 2°C, establishes the binding framework for action. Key sector initiatives, such as the Glasgow Declaration on Climate Action in Tourism, translate this imperative into concrete goals for the sector: halving emissions by 2030 and achieving Net Zero as soon as possible before 2050. To address this challenge, the Circular Economy emerges not merely as another alternative, but as the fundamental operational strategy. Applied to tourism and grounded in principles promoted by leading entities like the Ellen MacArthur Foundation and adopted in policies and guidelines by multilateral organizations, the Circular Economy offers the practical tools to dismantle the linear model. Its goal is to radically optimize resource use (energy, water, materials, food) and, consequently, minimize the carbon footprint, thus becoming the main driver for fulfilling the climate commitments derived from Paris and Glasgow. The project “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy), a collaboration between CANATUR and AECID, with technical support from Green Initiative and funding from the European Union, recognizes the circular economy as a key tool that contributes to the global objectives associated with the current climate crisis. The general objective of such projects is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending the useful life of products, and reducing the carbon footprint in the tourism sector prevail, while also promoting innovation and competitiveness in a fair and equitable manner. Implementing circularity in tourism involves fundamentally redesigning the experience and operation, following its basic principles: In practice, this materializes through a comprehensive approach that spans the entire tourism value chain. Some concrete examples include: Adopting these circular practices is not only essential for planetary health and meeting binding climate commitments, but also generates operational efficiencies, reduces costs, and enhances reputation. The transition from a linear production and consumption model to a circular model that prioritizes the reuse, recovery, and recycling of resources is essential for both environmental integrity and sustainable economic growth. The adoption of a circular economy model in tourism lays the operational groundwork for sustainable and responsible management. This vision of circularity prepares us and paves the way for an even greater aspiration: Regenerative Tourism—a type of tourism that not only avoids harm but actively revitalizes ecosystems, communities, and local cultures, aiming to leave them better than found. The CANATUR and AECID project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thus establishing itself as a crucial undertaking for the global climate agenda. Recommended additional reading: World Tourism Organization (UNWTO). (2023). Climate Action in the Tourism SectorThis report provides an overview of greenhouse gas emissions measurement in tourism and assesses the sector’s climate action efforts.👉 Climate Action in the Tourism Sector World Tourism Organization (UNWTO). (2024). Policy Guidance to Support Climate Action by National Tourism AdministrationsThis policy guidance assists National Tourism Administrations in developing tourism climate action policies and initiatives to support the low-carbon transition.👉 Policy Guidance to Support Climate Action Ellen MacArthur Foundation. (2021). Circular Economy IntroductionAn introduction to the circular economy, explaining its principles and how it aims to eliminate waste and regenerate nature.👉 What is a circular economy? This article was written by Musye Lucen from the Green Initiative Team. Related Articles

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CANATUR and AECID, leading Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy with the support of Green Initiative

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Green Initiative, an entity recognized for its expertise in advising and certifying organizations that seek to mitigate their CO₂ emissions, is working as the technical supporting partner for the project entitled “Coalición Turística por una Economía Circular, Inclusiva y Climáticamente Inteligente” (Tourism Coalition for a Circular, Inclusive, and Climate-Smart Economy). This initiative represents a collaborative endeavor between CANATUR (National Chamber of Tourism of Peru) and AECID (Spanish Agency for International Development Cooperation), also funded by the European Union. The project is dedicated to fostering a more sustainable and low-carbon tourism model within Peru, thereby establishing itself as a crucial undertaking for the global climate agenda. This project arises in a context where the circular economy is recognized as a key tool contributing to global objectives associated with the current climate crisis. Following the signing of the Paris Agreement in 2015 by 195 countries, including Peru, a new paradigm of production and consumption was generated. The main commitment is to reduce greenhouse gas emissions and curb global warming. For the tourism sector, this represents a great opportunity and a challenge to incorporate reuse, recovery, recycling, and maximizing resource efficiency, getting the sector to incorporate these practices into its operations. The Significance of the Climate Agenda for Tourist Destinations in Peru and Globally Peru, home to iconic destinations such as Machu Picchu and Cabo Blanco, holds a prominent position in global tourism. However, in common with other international destinations, the nation faces challenges related to climate change, which exert an impact on the environment, the local economy, and communities. The reduction of greenhouse gas (GHG) emissions, particularly CO2, is of fundamental importance for the protection of these destinations and to ensure their preservation for future generations. Peru, alongside the other 195 signatory nations of the Paris Agreement, is committed to substantially reducing its GHG emissions to mitigate global warming. The Circular Economy as a Key Tool Within this context, the circular economy emerges as a potent instrument for achieving these objectives. The transition from a linear model of production and consumption, characterized by “produce and discard,” to a circular model, which prioritizes the reuse, recovery, and recycling of resources, is essential for both environmental integrity and sustainable economic growth. The general objective of the project is to implement a circular development model centered on an economy where reuse, recovery, recycling, extending useful life, and reducing the carbon footprint in the tourism sector prevail, while also boosting innovation and competitiveness fairly and equitably. The Role of Green Initiative Green Initiative has established itself as a global benchmark in providing advisory services to tourist destinations, assisting them in the implementation of sustainable practices and the attainment of climate-smart management practices. The selection of the company was predicated upon its extensive experience and recognized achievements in collaborating with tourist destinations worldwide, facilitating the integration of circular economy practices and the reduction of their CO2 emissions. Green Initiative’s mission transcends the implementation of environmental policies; the organization is dedicated to transforming the operational modalities of the tourism sector, promoting climate change mitigation in an integrated manner across the entire value chain. Project Scope and Expected Results The collaboration with CANATUR and AECID presents an opportunity to disseminate this knowledge within Peru. The project aims to implement a management model based on innovative circular economy practices in 2 tourist destinations for carbon emission mitigation. Additionally, it will promote the creation of a Sectorial Commission for Circular Economy in Tourism to implement a Roadmap and flagship actions, and strengthen the capacities of tourism system actors on climate action and cleaner, circular production. The initial intervention regions are Lima, Cusco, Piura, and San Martín, although the project will have a national impact. This tourism coalition project will yield a series of deliverables that are critical for the implementation of the transition towards a more circular and sustainable tourism sector. Green Initiative will be responsible for ensuring that these deliverables are executed with the utmost quality and efficiency. Activities will include workshops, training sessions, webinars, an international conference, and the implementation of flagship actions in tourist destinations. The project aligns with global sustainable development objectives, including the Sustainable Development Goals (SDGs) such as SDG 13 (Climate Action), SDG 12 (Responsible Consumption and Production), and SDG 11 (Sustainable Cities and Communities). With the circular economy gaining increasing prominence, a unique opportunity exists to transform the tourism sector into an engine for sustainable development, generating new employment opportunities and fostering an inclusive, low-carbon economy. Active participation from stakeholders and allies is sought through backing (R) the sectoral committee, synergy (S) in activities by contributing experience and resources, and dissemination (D) of project progress. Conclusion Sustainable tourism transcends the notion of doing good; it constitutes an urgent necessity in the face of prevailing global climate challenges. Green Initiative, in conjunction with CANATUR and AECID, is at the forefront of this transformative process in Peru, assisting tourist destinations in the adoption of circular economy practices and carbon mitigation strategies. Consequently, beyond the preservation of natural splendors such as Machu Picchu and Cabo Blanco, this collaboration contributes to a more balanced and sustainable future for all stakeholders. Green Initiative, with its demonstrated expertise and leadership, will be instrumental in enabling significant Peruvian tourist destinations to progress towards a more sustainable future. This article was written by Tatiana Otaviano from the Green Initiative Team. Related reading

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