Makampani Opanga Mafashoni Ndi Oposa $2.5 Trillion, koma kodi ikhalabe yopikisana?
Makampani opanga mafashoni padziko lonse lapansi anali amtengo wapatali kuposa $2.5 thililiyoni mu 2020 ndipo akuyembekezeka kukula mpaka $3.3 thililiyoni pofika chaka cha 2025. Komabe, kukula kwachangu kwamakampaniwo kwawononga chilengedwe. Malinga ndi deta, makampani opanga mafashoni amapanga 10% ya mpweya wa carbon padziko lonse ndipo ndi wachiwiri pamadzi ogula madzi padziko lonse lapansi.
Chiwopsezo Chachuma cha Kusintha Kwanyengo: Makampani Opanga Mafashoni Ataya $4 Biliyoni mu 2019
Mtengo wachuma wa kusintha kwa nyengo ndi wofunika kwambiri ndipo umakhudza mafakitale ambiri, kuphatikizapo mafashoni. Zochitika zanyengo zanyengo, monga kusefukira kwa madzi ndi chilala, zimasokoneza ntchito zapadziko lonse lapansi, zomwe zimakhudza kupanga ndi kutumiza katundu. Mu 2019, makampani opanga mafashoni adataya ndalama zoposa $4 biliyoni chifukwa cha kusintha kwa nyengo pakupanga thonje.
Kusintha Kwanyengo Kukula Pamsika Wokhazikika Wamafashoni, Wamtengo Wapatali $9.81 Biliyoni pofika 2025
Kukwera kwa kutentha kungathenso kukhudza kwambiri khalidwe lamakasitomala a mafashoni, zomwe zingakhudze kwambiri makampani opanga mafashoni. Malinga ndi kafukufuku wa McKinsey & Company, 66% ya ogula padziko lonse lapansi ali okonzeka kulipira zambiri pazinthu zokhazikika, kuphatikizapo zovala. Kusinthaku kwa kukhazikikaku kukuwonekeranso pakukula kwa msika wamafashoni padziko lonse lapansi, womwe ukuyembekezeka kufika $9.81 biliyoni pofika 2025.
Kusintha Makampani Opanga Mafashoni: Kuchita Zanyengo Monga Njira Yofunikira Yabizinesi Yochepetsera Kuwonongeka Kwachilengedwe
Ngakhale kukhudzika kwa chilengedwe kwamakampani opanga mafashoni ndikofunikira, kuyambira kupanga ulusi wopangira mpaka kugwiritsa ntchito mankhwala oopsa popanga nsalu, osanenapo kuti bizinesiyo imadziwikanso chifukwa chomwa madzi ambiri, ndipo pafupifupi malita 2,700 amadzi amafunikira kuti apange malaya a thonje, kuyambitsa zochitika zanyengo pachimake cha bizinesi yamakampani, kungachepetse phazi lake la carbon, kumwa madzi, komanso kugwiritsa ntchito madzi.
Kusachita Zanyengo Kukhoza Kuwononga Zachuma ndi Mbiri Zamakampani a Mafashoni
Mfundo imodzi yochititsa chidwi yoti makampani opanga mafashoni azichita zinthu mogwirizana ndi nyengo ndi yakuti kulephera kungayambitse mavuto aakulu azachuma komanso mbiri. Pomwe kusintha kwanyengo kukukulirakulira kwazovuta kwa ogula, osunga ndalama, ndi owongolera, makampani opanga mafashoni omwe sachitapo kanthu kuti achepetse kuwononga chilengedwe amatha kukumana ndi zotsatira zoyipa monga kunyanyala kwa ogula, zilango zowongolera, komanso kuchepa kwa chidaliro chaogulitsa.
Mafashoni Otsogola Achitapo kanthu Kuti Achepetse Kuwonongeka Kwachilengedwe Ndikupeza Phindu Lanthawi Yaitali
Mosiyana ndi izi, makampani omwe amatengapo mbali kuti achepetse kukhudzidwa kwawo kwa chilengedwe ndikuwonetsa kudzipereka pakukhazikika amatha kukopa ogula ndi osunga ndalama omwe amayamikira machitidwe abizinesi odalirika, zomwe zitha kubweretsa phindu lazachuma komanso mbiri yakale.
Nawa malingaliro ndi zitsanzo za momwe mafashoni otsogola akupititsira patsogolo pang'onopang'ono pakuchepetsa mphamvu ya carbon:
- Zipangizo Zokhazikika: Imodzi mwa njira zothandiza kwambiri kuti makampani opanga mafashoni athe kuchepetsa kuwononga chilengedwe ndi kugwiritsa ntchito zinthu zokhazikika, monga thonje lachilengedwe, poliyesitala wokonzedwanso, ndi ulusi wowola. Pogwiritsa ntchito zipangizozi, makampani amatha kuchepetsa kudalira zinthu zomwe sizingangowonjezeke komanso kuchepetsa zinyalala. Adidas yabweretsa zinthu zingapo zokhazikika pazogulitsa zake, monga poliyesitala yobwezerezedwanso ndi pulasitiki yam'nyanja.
- Chuma Chozungulira: Makampani opanga mafashoni amatha kutengera njira yozungulira yachuma, yomwe imaphatikizapo kupanga zinthu zochepetsera zinyalala komanso kukulitsa kugwiritsa ntchito zinthu. Nike ikugwiritsa ntchito poliyesitala yobwezerezedwanso kupanga zinthu zatsopano ndipo yakhazikitsa njira yozungulira yamabizinesi komwe imasonkhanitsa ndikukonzanso nsapato zakale.
- Kayang'aniridwe kazogulula: Makampani opanga mafashoni amathanso kugwiritsa ntchito njira zochepetsera nyengo poyang'anira kasamalidwe ka zinthu, monga kuchepetsa mpweya wamayendedwe pofufuza zinthu ndi zinthu zakomweko, kukonza njira zotumizira, komanso kuchepetsa kugwiritsa ntchito ndege. Adidas ikukhazikitsa "Better Cotton Initiative" yomwe cholinga chake ndi kulimbikitsa ulimi wa thonje wokhazikika pogwira ntchito ndi alimi a thonje ndi ogulitsa kuti achepetse kugwiritsa ntchito madzi, mankhwala ophera tizilombo, ndi feteleza opangira.
- Kugwiritsa Ntchito Mphamvu: Makampani opanga mafashoni amatha kuchepetsa kuchuluka kwa kaboni popititsa patsogolo mphamvu zamagetsi popanga njira zopangira, monga kugwiritsa ntchito mphamvu zongowonjezwdwa, komanso kuchepetsa kugwiritsa ntchito mphamvu pogwiritsa ntchito kukhathamiritsa. Chimodzi mwazinthu zazikulu zanyengo za H&M ndikugwiritsa ntchito mphamvu zongowonjezedwanso m'masitolo ake, maofesi, ndi malo osungiramo zinthu. H&M yakhazikitsa chandamale chogwiritsa ntchito mphamvu zowonjezera 100% pazochita zake zonse pofika chaka cha 2030,
- Kusunga madzi: Makampani opanga mafashoni amadya kwambiri madzi, ndipo kuchepetsa kugwiritsidwa ntchito kwa madzi popanga njira zopangira kungachepetse kwambiri kuwonongeka kwa chilengedwe. Chimodzi mwazinthu zazikulu zomwe a Levi Strauss & Co adachita ndikukhazikitsa njira zopulumutsira madzi popanga. Levi wapanga “Madzi
Ponseponse, pali mikangano yolimba yamsika kuti makampani opanga mafashoni asunthire kutulutsa mpweya wochepa komanso mafashoni okhazikika. Pochita izi, opanga mafashoni amatha kuchepetsa kuwononga chilengedwe ndikukopa ogula, kuchepetsa zoopsa, kukweza mbiri yawo, ndikuzindikira kupulumutsa mtengo.
Green Initiative Imapatsa Mphamvu Makampani Opanga Mafashoni Kuvomereza Kukhazikika, Kuchepetsa Zowopsa, ndi Kusunga Mtengo
At Green Initiative, tikugwira ntchito ndi makampani a Fashion and Textile kuti awathandize kutengera njira zabwino zothanirana ndi nyengo zomwe zikuwathandiza kuti azitha kutsata malamulo anyengo komanso kusatulutsa mpweya wokwanira.
Dinani apa kulumikizana ndi gulu lathu la akatswiri ndikupeza momwe tingathandizire kulimbikitsa bizinesi yanu yamafashoni.
