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'Orchids of Machu Picchu' Exhibition in Singapore

Inkaterra: Pioneering Orchid Conservation with Blockchain Technology

Nestled in the lush, verdant paradise of the Peruvian Andes, Inkaterra Machu Picchu Pueblo Hotel has always been a beacon for nature lovers and conservationists. The hotel, renowned for its stunning gardens and commitment to ecological preservation, recently achieved a groundbreaking milestone that marries ancient botanical wonders with cutting-edge technology. Inkaterra Asociación and Blockchain Certification Inkaterra Asociación, a sister entity dedicated to scientific research and conservation, announced a revolutionary step in its mission: using blockchain technology to certify the origin and traceability of 26 newly discovered orchid species. This advancement secures the authenticity of these delicate blooms and showcases Inkaterra’s innovative spirit in blending tradition with modernity. A Milestone in Digital Transformation José Koechlin, a visionary behind Inkaterra, pridefully shared this monumental achievement. “We are proud to announce the implementation of blockchain technology to certify the 26 species new to science found at Inkaterra Machu Picchu Pueblo Hotel. Today, thanks to our alliance with Seven Star Internazionale and this innovative certification, we reached a new milestone for our research initiatives in native orchids,” he commented, highlighting the significance of this digital transformation. Preserving Biodiversity for Over 40 Years For over forty years, Inkaterra Asociación has been at the forefront of scientific research in Peru, mainly focusing on the conservation of native orchids. Their meticulous efforts have culminated in preserving 372 species of native orchids within the gardens of Inkaterra Machu Picchu Pueblo Hotel. This impressive collection, recognized by the American Orchid Society as the largest in the world, underscores Inkaterra’s dedication to biodiversity. Global Recognition and Holistic Hospitality The hotel’s accolades speak volumes about its excellence. Named the third-best hotel brand globally in 2018 by Travel + Leisure and recognized by the United Nations as the world’s first Climate Positive hotel brand, Inkaterra has consistently demonstrated a holistic approach to hospitality. The synergy between luxury and environmental stewardship is at the heart of their ethos, and the integration of blockchain technology is a testament to their forward-thinking philosophy. Credibility and Security Through Blockchain Massimiliano Nicastro, CEO of Seven Star Internazionale, elaborated on the benefits of this innovative leap. “This marks an important milestone as Inkaterra launches the world’s first blockchain-certified Peruvian orchids, offering a means of credibility and validation of scientific studies and image registration. Furthermore, Inkaterra Asociación will use the blockchain for the pre-sale and delivery of its books worldwide through NFTs, with maximum security and transparency,” he explained. The move ensures that every orchid and scientific study associated with Inkaterra carries a seal of authenticity that is virtually unbreakable. A Global Crusade for Conservation Fernando Patrón, the commercial director of Seven Star Internazionale, added, “We are joining efforts to show the world the new fruits of Peru and its businessmen, great managers of the country that are now consolidated worldwide thanks to disruptive technology, with blockchain being the most important ally for this great crusade. On this occasion, Inkaterra’s orchids will reach Singapore and the world with blockchain technology through the management of SSI and the MinaSmart technology platform.” ‘Orchids of Machu Picchu’ Exhibition in Singapore In 2023, Inkaterra, celebrating 45 years of scientific research, inaugurated the international exhibition ‘Orchids of Machu Picchu‘ in the renowned Cloud Forest dome of Singapore’s Gardens by the Bay. This groundbreaking event, produced in collaboration with Gardens by the Bay and the Embassy of Peru in Singapore, showcases 87 native orchid species from Machu Picchu, meticulously preserved by Inkaterra through an exceptional technique that maintains their natural shape and color. First International Display of Peruvian Orchids This marks the first time this exquisite collection has been displayed abroad, capturing the intricate beauty and delicate details of Peru’s orchids. Complementing the orchid display was a scale model of the Machu Picchu Historic Sanctuary and various Peruvian orchid species and hybrids cultivated at Gardens by the Bay. An Inca-Inspired Journey Inspired by the Inca Trail, the exhibition featured a replica of the Inti Punku (Sun Gate) and a selection of artifacts from Peru’s ancient cultures, offering visitors a unique journey through history and biodiversity. The opening ceremony, attended by Singaporean authorities and dignitaries, including 16 ambassadors and Ms. Indranee Rajah, Minister of the Office of the Prime Minister, highlighted the extraordinary significance of orchids in Machu Picchu’s biodiversity. Curated by biologist Benjamín Collantes, the exhibition drew hundreds of thousands of visitors during its six-month run, fostering a deeper appreciation for the conservation of orchid species worldwide. Conclusion The alliance between Inkaterra and Seven Star Internazionale signifies more than a technological upgrade; it symbolizes Peru’s rich heritage meeting the future. As the 26 new orchid species journey across the globe, each carries a story of scientific dedication, ecological harmony, and digital innovation. Inkaterra’s pioneering spirit, coupled with its unwavering commitment to nature, sets a precedent for how traditional practices can seamlessly integrate with modern technology. The world watches as these blockchain-certified orchids bloom, not just in the gardens of Machu Picchu but in the global consciousness, reminding us of the beauty that can be achieved when the past and future converge.

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The Role Of Satellite Data And Analytics In Monitoring The Restoration Of Degraded Forests

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The more forests we lose every year, the more we recognize their importance in different industries and daily routines. Awakened by the threat of climate change and alarming forest loss, modern businesses that are in any way connected to forestry start recognizing the need for related mitigation activities. The umbrella term for them is forest restoration — a crucial initiative aimed at reviving degraded ecosystems, enhancing biodiversity, and increasing resilience to climate change. The process involves replanting native trees to restore soil health and revitalize habitats for wildlife. Luckily, there is an innovative technology to help with all this. This article focuses on satellite data analytics — an invaluable tool in restoration efforts. By offering a comprehensive view of forest conditions and changes, free high-resolution satellite imagery allows for more precise and effective restoration strategies, paving the way for a healthier and more resilient planet. But before we jump into more details, let’s discuss why it’s even important. Why Care About Forest Ecosystems It’s common knowledge that trees are pillars holding the Earth’s environmental balance by acting as carbon sinks and absorbing vast amounts of carbon dioxide from the atmosphere. But, as we’ve mentioned in the beginning, their role stretches beyond that. Forests also regulate water cycles, maintain soil health, and provide habitat for a multitude of species. And it works both ways. For example, healthy soil supports tree growth — tree roots support soil health. However, deforestation and forest degradation, driven by logging, agriculture, urban expansion, and aridification have led to significant losses of forest cover globally. Restoring these forest is essential to sustaining ecosystem services and ensuring ecological stability. Satellite Data and Analytics in Forest Monitoring There is no doubt that technology has become a powerful ally in the realm of forest conservation and restoration. One of the most transformative advancements is the use of satellite data and analytics in forest monitoring. With the ability to get access to high-resolution satellite images, scientists and environmentalists can now observe and analyze vast expanses of forest in unprecedented detail. Such an approach not only enhances our understanding of forest dynamics but also provides critical insights for effective management and conservation strategies. By harnessing the power of satellite tech, we can better protect our precious green landscapes and ensure their health and sustainability for future generations. Let’s see how it works for exact purposes. Deforestation Detection By leveraging advanced satellite technologies, we can monitor vast forested areas with remarkable precision and timeliness. This method allows for the detection of deforestation events in near real-time, identifying even subtle changes in forest cover that might go unnoticed be it any other way of observation. High-resolution satellite images provide detailed visual data, enabling researchers to pinpoint the exact locations and extent of forest loss. This kind of knowledge is vital for policymakers and conservationists, enabling them to respond swiftly and effectively to illegal logging activities, desertification, and other threats to forest ecosystems. Monitoring Reforestation Projects For the reforestation to be effective, there has to be proper forest management: one that caters to specific goals, such as recovery from deforestation, harvesting, or wildfires. The choice of trees varies with these goals: some species excel in carbon absorption, while others grow quickly. Restoring ecosystems depends on planting diverse species. Monoculture forests are vulnerable to disease, whereas polyculture forests enhance biodiversity and resilience. Techniques like clearcuts or prescribed fires can accelerate natural restoration. Remote sensing simplifies reforestation management, especially in inaccessible areas. High-resolution satellite imagery provides early insights into progress and detects problems promptly. Vegetation indices help foresters identify and address unhealthy areas, ensuring successful reforestation. Assessing Forest Health A powerful tool here is utilizing vegetation indices, such as the Normalized Difference Vegetation Index (NDVI). This way researchers can evaluate the vitality of forests with remarkable accuracy. NDVI values, derived from high-quality satellite images, depict the difference between visible and near-infrared light reflected by vegetation, providing insights into plant health, biomass, and productivity. These indices highlight areas of vegetation stress or disease, allowing for early detection of issues that could escalate into significant problems. Satellite imagery enables continuous monitoring over large areas, ensuring that even remote or inaccessible forests are included in health assessments. This technology equips environmentalists and policymakers with the data needed to make informed decisions, implement timely interventions, and develop strategies for sustainable forest management. Carbon Sequestration Measurement By utilizing satellite data, experts can accurately estimate the carbon content stored in forests through detailed measurements of tree biomass and growth rates. This advanced technology enables them to quantify the impact of restoration projects on mitigating climate change, providing valuable insights into how effectively these efforts are reducing atmospheric carbon levels. Through such precise monitoring, we can better understand and enhance the role of forests in our global climate strategy. Planning And Tracking Afforestation To ensure successful afforestation and sustainable forest plantations, precise monitoring is key. This is achieved by using data from various satellites like Sentinel-1 and Sentinel-2, and the power of machine learning to compile bi-weekly forest cover data. Choosing the right tree species is also crucial. Analyzing local forest inventories helps select species that thrive, ensuring a positive impact on the ecosystem. Historical satellite imagery can help track regrowth, and combined with spatial analysis, provides a comprehensive view of forest dynamics. This aids in managing tree loss and replanting efforts quite effectively. Benefits of Remote Sensing Remote sensing offers numerous benefits for forest monitoring. It provides an enhanced spatial representation of the monitored area and covers large geographical regions systematically. Non-intrusive and systematic data collection methods ensure minimal disruption to the environment. Increased data frequency allows for more accurate observations, enabling rapid decision-making. Additionally, remote sensing can acquire information in challenging or inaccessible areas, potentially reducing the costs of monitoring programs. At Green Initiative, we utilize high-resolution satellite data for various applications. Over longer periods (e.g. above 3 years) we monitor the abundance of vegetation in our restoration sites by measuring the change in NDVI over time. The results of these

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Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

From Heritage to Habitats: The Journey of Sustainable Conservation from Machu Picchu to the Amazon

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In 2014, UNESCO warned that Machu Picchu could be included on the list of endangered heritage sites due to poor waste management. In response, the Inkaterra Hotels Association, the Municipality of Machu Picchu, and the AJE Group implemented a circular economy model to manage waste locally. In 2015, four plants were established to process this waste. In Machu Picchu Pueblo, also known as Aguas Calientes, four tons of organic waste are generated daily due to the large influx of tourists, restaurants, and hotels. This waste is segregated and processed in a pyrolysis plant built in collaboration with Peruvian engineers and the University of Cusco. This plant converts the waste into biochar, a natural carbon that enriches the soil and helps retain carbon dioxide. Additionally, there are PET compaction plants, cardboard segregation plants, and glass processing plants. Plastic bottles are compacted and transported to a recycling plant in Lima, turning them into new bottles. These actions aim to raise awareness about the recyclable value of plastic bottles. Glass bottles are also recycled and pulverized, preventing them from ending up in the Vilcanota River. The resulting sand is mixed with concrete to create paving stones that beautify and reinforce the riverbanks. Some of these white paving stones have already been placed in Machu Picchu, marking certain areas and contributing to the beautification and strengthening of the local infrastructure. According to the World Tourism Organization, tourism activity accounts for around 8% of total CO2 emissions globally. In Peru, according to the Green Initiative, about 5% of total emissions are related to tourism. Therefore, the tourism industry worldwide and in Peru, in particular, must improve its practices and incorporate climate action as a standard between destinations and companies. A fundamental aspect of this change consists of implementing management for reducing carbon emissions (mitigation) and achieving the carbon-neutral certification promoted internationally by the Green Initiative. The certification was granted to Machu Picchu in 2021 by the Green Initiative after a certification cycle lasting five months. During this cycle, the Municipality formalized its climate commitment through the UN Climate Change – Climate Neutral Now program, aligning itself with the objectives of the Paris Climate Agreement and the recommendations for low-carbon tourism reactivation promoted by the One Planet program of the World Tourism Organization. These results confirm that tourism activity and the generation of carbon emissions are directly related, exhibiting a positive correlation. To reach its goal of reducing carbon emissions by 45% by 2030, Machu Picchu must promote tourism’s reactivation and economic recovery without increasing carbon emissions. Now, in June 2024, Machu Picchu has renewed its certification as the First Carbon Neutral UNESCO Designated Site, underscoring Machu Picchu’s commitment to sustainability and decarbonization, which continues to lead in sustainable tourism through innovative environmental initiatives and collaborative efforts. Moreover, Machu Picchu has made substantial progress in reducing carbon emissions. The total carbon footprint for 2022 was 7,117.55 tCO2eq, representing an 18.77% reduction compared to the 2019 baseline. REDD+ Brazil Nut Concessions: Pioneering Conservation and Sustainable Development in the Amazon Following the successful waste management initiatives in Machu Picchu, efforts to offset its carbon footprint led to the REDD+ Brazil Nut Concessions conservation project. Developed by the Peruvian company Bosques Amazónicos (BAM), an ally of Green Initiative, this project protects over 600,000 hectares of unique megadiverse forests in partnership with more than 800 castañeros families in Madre de Dios, Peru. The REDD+ Brazil Nut Concessions project stands out for its scale and impact. It safeguards the chestnut forests, which are home to incredible biodiversity. For over 14 years, BAM, the Green Initiative, and the concessionary families have been united in their mission to protect these forests from the looming threats of deforestation. Their approach combines sustainable economic development with environmental conservation, ensuring that the local community benefits alongside the environment. A core principle of the REDD+ Brazil Nut Concessions project is promoting economic development in harmony with nature. The project has implemented an integrated system for forest monitoring. It provides continuous technical and legal assistance to concessionary families. These families receive ongoing training in sustainable forest management, empowering them to protect their natural resources while enhancing their livelihoods. The project also offers direct economic benefits to the castañeros partners. It has developed sustainable, productive alternatives to improve the community’s quality of life. Photos by Walter H. Wust In addition to its economic and social impacts, the REDD+ Brazil Nut Concessions project makes significant strides in biodiversity conservation. Scientific expeditions as part of the BAM Science Program leverage technology and innovation to monitor the biodiversity of the chestnut forests with active participation from the castañeros community. This ensures that the conservation efforts are both scientifically robust and community-driven. Notable achievements include: These accomplishments highlight the project’s role in mitigating climate change, conserving biodiversity, and fostering sustainable development. It is a global model for integrating economic growth with environmental stewardship and community empowerment. A Model for Global Conservation The REDD+ Brazil Nut Concessions project serves as a model for conservation efforts worldwide. Integrating economic development with environmental stewardship and community empowerment demonstrates that protecting our planet’s natural resources can improve human well-being. As the world continues to grapple with climate change and environmental degradation challenges, initiatives like REDD+ Brazil Nut Concessions offer a beacon of hope. They show that innovative approaches and collaborative efforts can create a sustainable future for both people and the planet. To delve deeper into the remarkable work of the REDD+ Brazil Nut Concessions project, download the 2023 Annual Report here. Contact us for further information and supporting Green Initiative’s actions from the Andes to the Amazon. Useful links:

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Machu Picchu - Reduce Carbon Emission Footprint - Carbon Neutral Climate Certification - Green Initiative

Machu Picchu Achieves Significant Reduction in Carbon Emissions Since 2021 Certification

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Lima, June 2024 – Machu Picchu has renewed its certification as the First Carbon Neutral UNESCO Designated Site. This prestigious certification, awarded by Green Initiative, underscores Machu Picchu’s commitment to sustainability and decarbonization. Originally certified in 2021, Machu Picchu continues to lead in sustainable tourism through innovative environmental initiatives and collaborative efforts. Significant Reductions in Carbon Emissions Since its initial certification in 2021, Machu Picchu has made substantial progress in reducing carbon emissions. The total carbon footprint for 2022 was 7,117.55 tCO2eq, representing an 18.77% reduction compared to the 2019 baseline. This impressive reduction was achieved through several key strategies: Decarbonization Strategies, Innovative Waste Management and Circular Economy, and Nature Positive Initiatives Machu Picchu’s approach to waste management and circular economy has been integral to maintaining its carbon-neutral status. The renewal of Machu Picchu’s carbon-neutral certification highlights the success of various decarbonization strategies. These include: These measures have substantially reduced Machu Picchu’s carbon footprint, making it a model for sustainable tourism worldwide. Key Highlights: Collaborative Efforts for Sustainability This achievement was made possible through the collaboration of various stakeholders, including the Municipality of Machu Picchu, Grupo AJE, Inkaterra, and Tetra Pak. Support also came from World Xchange, Luz del Sur, Bosques Amazónicos (BAM), Latam, PROMPERÚ, and the National Chamber of Tourism of Peru (CANATUR). “We are proud to announce that Machupicchu renews its ‘First Carbon Neutral’ certificate. This achievement represents a significant milestone in our effort to promote circular economy models and sustainable cities, where for example, we give new life to bottles, such as Cielo Alcalina which is made 100% from recycled bottles,” says Jorge López-Doriga, Chief Communications and Sustentability Officer in AJE Group. “As a pioneer of regenerative tourism in Peru, Inkaterra is committed to conserving the natural heritage of Machupicchu,” states José Koechlin, founding president of Inkaterra. “This alliance is a success story about the goals that can be achieved when public and private sectors work hand in hand. With the support of the local community, the first destination in Latin America with a circular economy has been achieved. We Peruvians enjoy the privilege of having this cultural and natural heritage of humanity, which entails the great responsibility of caring for it for future generations.” “The result achieved in Machupicchu is the result of significant collaborative effort; however, it is necessary to attract more financial and intellectual capital, with the help of national and international actors, to expand and scale up the accumulated experience. The world needs references in climate action in tourism, and Machupicchu can be a great laboratory for climate action and circular economy of global interest,” states Tatiana Otaviano, Head of Relationship Management at Green Initiative. Mónica Montes, Sustainability Manager of Tetra Pak Andina, specifies the valuable role that the actors in the recycling chain in the country have played in achieving such an important achievement. “At Tetra Pak, we firmly believe in shared responsibility, so the contribution of major allies such as AJE, Inkaterra, the State, among others, allows the renewal of the certification of Machupicchu as a Carbon Neutral Destination to be a testimony of success. From Tetra Pak, we will continue with the commitment to make our packaging contribute to the circular economy and significantly reduce our carbon footprint, thus contributing to a better future,” commented the executive. Global Recognition and Future Goals Machu Picchu’s renewed carbon-neutral certification has received international recognition from UN Tourism, UNESCO, and UN Climate Change. Publications like Lonely Planet have also highlighted this achievement, naming Machu Picchu as one of the ‘Top 10 Best World Tourism News’ in 2021. The ongoing efforts to maintain and enhance Machu Picchu’s sustainability practices demonstrate a broader commitment to combating climate change. This milestone serves as an inspiration for other tourist destinations worldwide, showcasing the benefits of integrating climate action into tourism. As we celebrate this achievement, it is essential to continue fostering public and private partnerships and securing investments to sustain and expand these efforts. Machu Picchu’s journey towards a fully decarbonized future is a beacon of hope and a blueprint for sustainable tourism globally.

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The European Union’s Nature Restoration Law: A Model for Global Restoration Efforts?

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In a groundbreaking effort to tackle the dual crises of biodiversity loss and climate change, the European Union has adopted the Regulation on Nature Restoration. This new legislative framework is a pivotal component of the European Green Deal and the EU Biodiversity Strategy for 2030, aiming to restore degraded ecosystems across the continent, enhance biodiversity, and strengthen climate resilience. Background and Objectives The Regulation responds to the urgent need to restore Europe’s natural habitats, which are in a state of decline due to various human activities, including intensive agriculture, urbanization, pollution, and climate change. It builds on existing conservation efforts under the EU Habitats Directive and the Birds Directive, expanding their scope and introducing legally binding restoration targets. Furthermore, the EU Regulation on Nature Restoration aligns seamlessly with the UN Decade on Ecosystem Restoration (2021-2030), a global initiative aimed at preventing, halting, and reversing the degradation of ecosystems worldwide. This UN initiative underscores the critical importance of large-scale restoration efforts in addressing biodiversity loss and climate change, themes that are echoed in the EU’s ambitious targets. This alignment not only reinforces the global urgency for ecosystem restoration but also positions the EU as a leader in driving international efforts towards a more sustainable and resilient future. Key Provisions The Regulation sets ambitious targets to restore degraded terrestrial, inland water, coastal, and marine ecosystems. By 2030, at least 30% of these ecosystems are to be under restoration, with a long-term goal of covering all ecosystems in need of restoration by 2050. Specific targets include: EU Member States must develop and implement national restoration plans, based on scientific evidence, that include measures to improve the condition of habitats and species listed in the Habitats and Birds Directives. Restoration measures should ensure continuous improvement until favorable conservation status is achieved. In addition, the Regulation highlights the link between biodiversity and climate change with restoration projects aimed at contributing to climate change mitigation and adaptation, enhancing natural carbon sinks and increasing ecosystem resilience. Synergy with the European Climate Law is crucial, particularly its aim for climate neutrality by 2050. Special attention is given to marine habitats, with specific restoration actions mandated for marine species and habitats in alignment with the Marine Strategy Framework Directive. Member States must report on their progress towards the restoration targets, using standardized indicators and methodologies. The European Environment Agency (EEA) will play a key role in supporting these efforts, ensuring transparency and accountability. The Regulation provides for financial support from various EU funding mechanisms, including the Common Agricultural Policy (CAP), the LIFE Programme, and the European Maritime and Fisheries Fund (EMFF). Incentives for private land conservation and sustainable management practices are also included. Challenges and Opportunities Implementing the Regulation will face several challenges. Adequate funding and technical expertise are essential for the success of restoration projects and technical and financial resources will need to be mobilized at scale to achieve the targets established. In addition, effective collaboration with local communities, farmers, foresters, and other stakeholders will be critical for success as implementation must reconcile ecological restoration with socio-economic activities, ensuring that restoration efforts do not unduly disrupt livelihoods. Yet, the opportunities are significant. Restored ecosystems can provide numerous benefits, including improved air and water quality, enhanced biodiversity, climate regulation, and increased resilience against natural disasters, and the restoration economy can create high-quality jobs and stimulate sustainable growth that lasts. Conclusion The EU Regulation on Nature Restoration represents a landmark step towards a sustainable future. By setting ambitious, legally binding targets for ecosystem restoration, the Regulation aims to reverse biodiversity loss, enhance climate resilience, and promote a healthier environment. Successful implementation will require concerted efforts from all Member States, robust scientific support, and active stakeholder participation. EU member states must begin planning to submit national restoration plans to the Commission, providing details on how they will deliver on the targets and monitor and report on their progress based on EU-wide biodiversity indicators. The adoption of the Regulation reaffirms that environmental sustainability remains a top priority for the EU despite recent electoral results, meaning that companies remain compelled to adopt sustainable business practices that minimize their environmental footprint and are nature positive. This adds to the heightened accountability companies now face, including from the perspective of financial disclosures on nature-related risks. Implementation across EU Member States will impact business operations significantly and will require companies to prepare to align their activities with evolving national regulations, which may mean adjusting current practices to comply with emerging standards. This signals a pivotal moment for EU businesses, which must plan ahead to adapt and innovate within a stricter environmental framework. Written by Frédéric Perron-Welch, from the Green Initiative team.

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The Importance of Environmental Protection and Climate Change Mitigation in Marketing Strategies

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Incorporating environmental protection and climate change mitigation into a company’s marketing strategy is crucial in today’s business landscape. However, to avoid the pitfalls of greenwashing, companies must ensure their initiatives are genuine and transparently reported. Today’s consumers are not just aware but highly conscious of environmental issues. They demand authenticity from the brands they support. This is where effective and well-implemented marketing strategies come into play. They have the power to not just transform a business’s value proposition but also its organizational identity and culture, thereby fostering consumer trust and loyalty. By committing to science-based actions that are appropriately monitored and reported, companies can demonstrate their genuine impact on transforming value chains. This approach to communication shields organizations and moves them away from greenwashing, positioning the company as a true leader in sustainability. This article explores the importance of integrating environmental protection and climate change mitigation into marketing strategies. It provides actionable steps for companies to implement these principles authentically and effectively. Why Environmental Protection and Climate Change Mitigation Matter Actionable Steps for Marketing Sustainable Practices 4 Top Sustainability Reports and Insights These reports provide comprehensive insights into each company’s commitment to sustainability and the specific actions they are taking to address environmental challenges. Standards Map: Enhancing Transparency and Understanding of Sustainability Standards Standards Map is an essential online tool developed by the International Trade Centre (ITC) that serves to enhance transparency and understanding of sustainability standards across various industries. This platform offers an extensive database of over 300 sustainability standards, codes of conduct, and audit protocols, providing businesses and stakeholders with crucial information to make informed decisions regarding sustainable practices. Key features of Standards Map include detailed overviews of each standard’s requirements, scope, and governance, allowing users to compare and analyze different sustainability frameworks. It also offers insights into the geographic coverage and sectors each standard applies to, facilitating more strategic planning and implementation of sustainability initiatives. By providing this comprehensive information, Standards Map supports businesses in aligning their operations with best practices, achieving compliance, and promoting sustainable development across global supply chains. This tool is invaluable for companies aiming to meet consumer demands for transparency and ethical sourcing while contributing to broader environmental and social goals. Green Initiative procedures and standards are verified by the International Trade Centre’s Standards Map. This verification underscores our transparency and adherence to global sustainability standards. Conclusion Integrating environmental protection and climate change mitigation into marketing strategies is essential for redefining corporate culture and value and having a positive and transformative impact on value chains, planetary well-being, and thriving business success. To avoid greenwashing and ensure authenticity, companies must transparently communicate their sustainability efforts, obtain credible certifications, and create engaging truthful content. Developing genuinely green products, involving the community, and engaging with customers are critical steps in building a robust, eco-friendly brand. As consumers increasingly prioritize sustainability, companies that take meaningful, science-based action and report their progress transparently will be well-positioned to thrive in the evolving marketplace. By implementing these strategies, companies can ensure they meet the growing demand for sustainable practices while positively impacting the environment and securing long-term success. At Green Initiative, we empower organizations to integrate climate action into the core of their business models, helping them achieve decarbonization goals, protect the environment and comply with international standards. Contact us for expert advisory. Written by Yves Hemelryck from the Green Initiative team.

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World Environment Day 2024 - Green Initiative

Celebrating World Environment Day 2024: Honoring Our Planet’s Biomes

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June 5, World Environment Day 2024 On this World Environment Day, we celebrate and commit to protecting the incredible diversity of life on our planet. Each biome plays a crucial role in maintaining Earth’s ecological balance and sustaining life. This year, we are digging deep into land restoration, desertification, and drought resilience under the UN Environment Programme slogan “Our land. Our future. We are #GenerationRestoration.” The Vital Role of Biomes Tropical Rainforests Tropical rainforests, like the Amazon and the Congo Basin, are the lungs of our planet. They are teeming with biodiversity and are vital for regulating the global climate. These irreplaceable treasures support countless species and are essential for our planet’s health. Let’s commit to preserving these lush, vibrant ecosystems. Fun Fact: A single hectare of rainforest can contain over 750 types of trees and 1,500 species of higher plants. Savannas Savannas, spanning Africa, South America, and Australia, support a rich variety of wildlife and ecosystems. These grasslands, with their seasonal rains, remind us of nature’s resilience and the importance of sustainable land use. Protecting savannas ensures the survival of the diverse species that inhabit them. Fun Fact: The Serengeti in Africa hosts the largest terrestrial mammal migration in the world, with over 1.5 million wildebeest and 200,000 zebras making their annual trek. Deserts Deserts, such as the Sahara and the Gobi, teach us about survival and adaptation in the harshest conditions. Despite their arid nature, deserts are teeming with life uniquely adapted to thrive where water is scarce. Protecting these fragile ecosystems is crucial for maintaining their delicate balance. The Great Green Wall initiative, aiming to restore 100 million hectares of land in Africa, exemplifies efforts to combat desertification and promote land restoration. Fun Fact: The Sahara Desert, the largest hot desert in the world, spans 9.4 million square kilometers—about the size of Canada. It is home to over 500 plant species and 90 different species of birds. Diverse Biomes and Their Unique Contributions Temperate Forests Temperate forests, found in North America, Europe, and Asia, enchant us with their changing seasons and diverse flora and fauna. These forests are essential for carbon storage, soil conservation, and providing habitat for countless species. Ensuring these woodlands remain vibrant and healthy is crucial for future generations. Fun Fact: The oldest known tree in the world, a bristlecone pine named Methuselah, is located in California’s White Mountains and is over 4,800 years old. Taiga (Boreal Forest) The Taiga, or Boreal Forest, stretches across Canada, Russia, and Scandinavia, forming the largest terrestrial biome on Earth. These coniferous forests are crucial carbon sinks and home to species uniquely adapted to cold climates. Preserving the Taiga helps combat climate change and supports biodiversity. Fun Fact: The Taiga represents about 30% of the world’s forest cover, playing a significant role in absorbing carbon dioxide from the atmosphere. Tundra The Tundra, with its cold, treeless plains and permafrost, is a reminder of nature’s extremes and the fragility of life in harsh environments. Found in Arctic regions and high mountains, the Tundra is vital in regulating global temperatures and supporting unique wildlife. Fun Fact: The Arctic Tundra is home to the largest and most successful land predator, the polar bear, which can travel over 30 kilometers a day in search of food. Marine Biomes Marine biomes, covering about 70% of Earth’s surface, include oceans, coral reefs, and estuaries. They support an immense variety of life and are crucial for global climate regulation. Protecting our oceans is essential for maintaining the planet’s health. Fun Fact: The Great Barrier Reef in Australia is the largest coral reef system in the world, spanning over 2,300 kilometers and hosting over 1,500 species of fish. Freshwater Biomes Freshwater biomes, such as rivers, lakes, and wetlands, provide habitat for diverse species and are vital for human survival. Lakes, rivers, and wetlands hold 20-30% of global carbon despite occupying only 5-8% of the land surface. The Nile River, widely regarded as the world’s longest waterway, exemplifies the critical importance of freshwater ecosystems. Fun Fact: The Nile River, widely regarded as the world’s longest waterway, flows through 11 different countries and stretches 6,695 kilometers. Terrestrial and Land-Based Ecosystems Soil and Water Soil is the planet’s most biodiverse habitat, with almost 60% of all species living in it. Healthy soils store massive amounts of carbon, which, if released, would cause a huge spike in planetary warming. Only 0.5% of water on Earth is usable and available freshwater, and climate change is dangerously affecting this supply. Over the past two decades, land-based water storage—including soil moisture, snow, and ice—has dropped at a rate of 1 centimeter per year, severely impacting water security and food production. Drylands Drylands cover 41% of the Earth’s land surface and 78% of the world’s rangelands. They generate 44% of global crops, provide feed for half of the world’s livestock, and support the lives and livelihoods of over 2 billion people. Despite their arid conditions, drylands are home to more than a quarter of the world’s forests and a third of global biodiversity hotspots. Protecting drylands is essential for sustaining the ecosystems and communities that depend on them. Farmlands and Urban Ecosystems Farmlands Farmlands are crucial for global food production, yet they face significant challenges. Every five seconds, the equivalent of one football pitch of soil is eroded. It takes 1,000 years to generate just 3 centimeters of topsoil, and every year, more than 24 billion tonnes of priceless topsoil are washed or blown away worldwide. Agricultural expansion continues to threaten forests and biodiversity. The world will need to raise its food production by 60–70% to feed a projected human population of 9 billion by 2050. Close to 75% of the world’s fruit and seed crops depend on pollinators like bees, which contribute to 35% of the world’s total crop production. Despite their importance, pollinators are in serious decline due to intensive agricultural practices, pesticide use, invasive species, diseases, and climate change. Globally, at least 2 billion people depend on the agriculture sector

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How Companies Sharing Climate Commitments are Coming Together to Reduce Transaction Costs and Accelerate Decarbonization

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In an era when environmental responsibility is no longer optional, companies worldwide are recognizing the necessity of committing to climate action. This shared commitment is a moral imperative and a strategic business decision. By collaborating, companies are discovering that they can more effectively reduce their transaction costs and accelerate the decarbonization of their operations. The tourism industry provides a compelling example of how this synergy works. Tourism: A Case Study in Collaborative Climate Action Tourism is an industry with significant environmental impacts, but it also has vast potential for positive change. Two companies, Kuoda Travel, and Inkaterra Hotels, exemplify how businesses can leverage shared climate commitments to achieve greater sustainability and economic efficiency. Kuoda Travel: Reducing Carbon Footprints Through Sustainable Accommodations Kuoda Travel, a US-based tourism operator, is integrating accommodations that comply with international climate standards into its tourism experiences. This strategic move is more than a marketing angle; it’s a substantial step towards reducing its carbon footprint. By choosing partners who prioritize sustainability, Kuoda Travel is minimizing its environmental impact and reducing its carbon mitigation costs. This cost reduction makes their commitment to net zero emissions more feasible and financially sustainable. “At Kuoda, we dedicate ourselves to responsible business practices just as much as we encourage mindful travel practices. For this reason, we spent the last several years committed to minimizing our environmental impact as much as possible. Thanks to Green Initiative, in 2019, Kuoda became Carbon Neutral as the first step towards bold climate action and protection by signing The Glasgow Declaration on Climate Action in Tourism. In 2022, we took it one step further and became a certified Climate Positive business, going beyond neutrality alone and instead finding ways to actively benefit and improve the environment by removing harmful gasses from the atmosphere.” Inkaterra Hotels: Gaining a Competitive Edge On the other hand, Inkaterra Hotels, renowned as the first climate-positive hotel group in the world, gains a competitive advantage by partnering with like-minded companies such as Kuoda Travel. Inkaterra’s climate-positive status means they go beyond achieving net zero emissions by actively removing more carbon dioxide from the atmosphere than they emit. This distinction positions them as an attractive and responsible business partner, appealing to eco-conscious travelers and businesses. Inkaterra annually caters to more than 200,000 travellers. It has been recipient of the 2015 PURE Award on the ‘Contribution to Experiential Travel’ category; the Relais & Châteaux Environment Trophy (2013); WTTC Tourism for Tomorrow Awards in the Conservation Category (2012); Travel+Leisure Global Vision Award (2011); and National Geographic Traveler’s Best Practices Award for Sustainable Travel (2002). In 2012 Inkaterra became the first world hotel enterprise to be recognized with the International Certificate in Sustainable Tourism by the CU Green Choice Sustainable Tourism Standard. More than 4,000 locals have been trained since Inkaterra was founded. Career opportunities on hospitality, field guidance and agroforestry projects on cacao and Brazil nut, are bonded to Inkaterra’s sustainable approach. Workshops and conferences are constantly organized for local communities to raise awareness on environmental care. Logistics: Electric Trucks Powering Sustainable Distribution Delphin Group and BioAmayu have formed a partnership in the logistics sector that showcases the benefits of shared climate commitments. Delphin Group provides electric trucks for last-mile logistical services, significantly reducing emissions associated with delivery. BioAmayu, the first climate-positive fruit juice made from Amazon-sourced ingredients, benefits from this low-carbon distribution mode. This collaboration is further strengthened by AJE Group‘s investment in electric trucks, demonstrating how joint efforts can drive sustainability and operational efficiency. Through this partnership, BioAmayu can distribute its products in an environmentally responsible manner, setting a precedent for other companies to follow. The Synergy of Shared Values The collaboration between Kuoda Travel and Inkaterra Hotels, as well as Delpin Group and BioAmayu, are collaborative cases. They reflect a growing trend where companies with shared values in climate action understand the mutual benefits of working together. By aligning their business practices with environmental goals, these companies can achieve: Global Implications and Future Prospects This collaboration model is gaining traction worldwide. As more companies recognize that climate action is good for the planet and beneficial for their bottom line, we can expect to see increased partnerships similar to those of Kuoda Travel and Inkaterra Hotels. This approach is a testament to the power of collective action in addressing global challenges. In conclusion, integrating climate commitments into business operations and partnerships is proving to be a viable strategy for reducing transaction costs and accelerating the decarbonization of operations. The tourism industry’s example shows that when companies unite under a common cause, they can achieve remarkable outcomes that benefit both their businesses and the environment. Written by the Green Initiative team.

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Grupo AJE: A Blueprint Example for Sustainable Tourism Worldwide

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Since 2014, Grupo Aje has championed the Natural Revolution, spotlighting indigenous communities and UNESCO World Heritage sites. The aim? To transform these tourist destinations into carbon-neutral havens. Machu Picchu is now a shining example, inspiring other cities to follow suit. Tourist Destinations on the Path to Carbon Neutrality “We are living in the climate era,” says Jorge López-Dóriga, Global Director of Communications and Sustainability at Grupo Aje. Aje’s commitment to sustainability through its Bio Amayu and Agua Cielo brands focuses on protecting indigenous communities and the regions producing super fruits. Aje’s sustainability strategy targets both national and international tourist hotspots, including Machu Picchu, Manu National Park, the Nazca Lines, the Galápagos Islands, Tikal National Park, and Cartagena de Indias. These iconic sites, known globally, have been selected to set a precedent in environmental and waste management. The Machu Picchu Model In 2017, Grupo Aje, in collaboration with the Inkaterra hotel chain and the Machu Picchu municipality, launched an ambitious project to tackle waste and reduce Machu Picchu’s carbon footprint. Initiatives included installing plastic waste compactors, a biodiesel plant, an organic waste pyrolyzer, and a glass crusher. These efforts have prevented 4,100 tons of CO2 emissions between 2018 and 2022. By 2023, Machu Picchu became the world’s first carbon-neutral tourist destination, setting a global example. Cartagena de Indias: Aiming for Carbon Neutrality Following Machu Picchu’s footsteps, Aje is working to make Cartagena de Indias Colombia’s first carbon-neutral city. This project, led by Aje Colombia’s Country Manager, Fabian Mosquera, focuses on three objectives: mitigating the carbon footprint, promoting sustainable tourism, and positioning Cartagena internationally as a carbon-free city. Global Commitments and Actions At COP28 in 2023, significant commitments were made to combat climate change, including a $100 billion Loss and Damage Fund and goals to triple renewable energy and double energy efficiency. Despite these efforts, 2023 was the warmest year on record, highlighting the urgency of comprehensive environmental management. Further Initiatives Across Iconic Sites Grupo Aje’s dedication extends to other UNESCO sites. In the Galápagos Islands, they partnered with the Galápagos Conservancy Foundation to protect giant tortoises. In Tikal National Park, Aje collaborates with the Tikin Petén association to manage solid waste. Similar efforts are underway in Manu National Park and the Nazca Lines in Peru, focusing on waste reduction and environmental education. Conclusion Grupo Aje’s initiatives at Machu Picchu, Cartagena de Indias, the Galápagos Islands, Tikal National Park, Manu National Park, and the Nazca Lines demonstrate the power of public-private partnerships in achieving carbon neutrality and sustainable tourism. These projects provide a replicable model for other tourist destinations, showcasing that environmental protection and cultural heritage preservation can go hand in hand. These efforts by Grupo Aje not only contribute to the local environment and communities but also set a global benchmark for sustainability in tourism. They set an example for municipalities and tourist destinations, proving that it is possible to have a positive impact on the environment while preserving the unique treasures of humanity’s natural and cultural heritage. Contact us at Green Initiative so we can advise your business on innovative solutions for championing climate action and supporting you along the way. Written by Yves Hemelryck, from the Green Initiative team. Source and suggested reading: Melissa Cosmopolis, from El Comercio

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Join the Global Movement: World Environment Day 2024

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World Environment Day, celebrated annually on June 5, is the largest global platform for environmental public outreach. With hundreds of millions of participants worldwide, this day is a testament to the power of collective action in tackling the most pressing ecological challenges of our time. This year, the UN Decade on Ecosystem Restoration, Green Initiative and Forest Friends invite you to join this incredible movement focused on Land Restoration, Desertification, and Drought Resilience. Why Participate? Our planet is facing unprecedented environmental challenges. Desertification, land degradation, and droughts increasingly affect millions of lives, threatening food security, water supply, and biodiversity. This year’s theme emphasizes the urgent need to restore land, prevent desertification, and secure water sources. By participating in World Environment Day, you can make a tangible difference in your community and contribute to global efforts to protect our planet. Share Save and post the images bellow and help disseminate on social media using the hashtags #WorldEnvironmentDay #GreenInitative #ForestFriends. How to Get Involved There are countless ways to participate in World Environment Day, and every action counts. Here are some ideas to inspire you: Register Your Event Register your event on the World Environment Day Global Map Website to make your participation official. You’ll join a global network of environmental champions and receive a certificate of participation from the United Nations recognizing your contribution to this vital cause. Spread the Word Help us amplify the message by sharing your plans and experiences on social media using the hashtags #WorldEnvironmentDay #GreenInitative #ForestFriends. Please encourage your friends, family, and community members to get involved and make a positive impact on our planet. Together, We Can Make a Difference World Environment Day is more than just a day—it’s a movement for change. By participating, you’re joining millions of people worldwide in taking a stand for our environment. Let’s work together to restore our land, prevent desertification, and build resilience against drought. No matter how small, every action contributes to a healthier and more sustainable world. Register Now and Be Part of the Change! Take advantage of this opportunity to make a difference. Register your event today, and let’s take action for a greener, healthier planet this World Environment Day.

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