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Grupo AJE A Blueprint Example for Sustainable Tourism Worldwide - Green Initiative

Grupo AJE: A Blueprint Example for Sustainable Tourism Worldwide

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Since 2014, Grupo Aje has championed the Natural Revolution, spotlighting indigenous communities and UNESCO World Heritage sites. The aim? To transform these tourist destinations into carbon-neutral havens. Machu Picchu is now a shining example, inspiring other cities to follow suit. Tourist Destinations on the Path to Carbon Neutrality “We are living in the climate era,” says Jorge López-Dóriga, Global Director of Communications and Sustainability at Grupo Aje. Aje’s commitment to sustainability through its Bio Amayu and Agua Cielo brands focuses on protecting indigenous communities and the regions producing super fruits. Aje’s sustainability strategy targets both national and international tourist hotspots, including Machu Picchu, Manu National Park, the Nazca Lines, the Galápagos Islands, Tikal National Park, and Cartagena de Indias. These iconic sites, known globally, have been selected to set a precedent in environmental and waste management. The Machu Picchu Model In 2017, Grupo Aje, in collaboration with the Inkaterra hotel chain and the Machu Picchu municipality, launched an ambitious project to tackle waste and reduce Machu Picchu’s carbon footprint. Initiatives included installing plastic waste compactors, a biodiesel plant, an organic waste pyrolyzer, and a glass crusher. These efforts have prevented 4,100 tons of CO2 emissions between 2018 and 2022. By 2023, Machu Picchu became the world’s first carbon-neutral tourist destination, setting a global example. Cartagena de Indias: Aiming for Carbon Neutrality Following Machu Picchu’s footsteps, Aje is working to make Cartagena de Indias Colombia’s first carbon-neutral city. This project, led by Aje Colombia’s Country Manager, Fabian Mosquera, focuses on three objectives: mitigating the carbon footprint, promoting sustainable tourism, and positioning Cartagena internationally as a carbon-free city. Global Commitments and Actions At COP28 in 2023, significant commitments were made to combat climate change, including a $100 billion Loss and Damage Fund and goals to triple renewable energy and double energy efficiency. Despite these efforts, 2023 was the warmest year on record, highlighting the urgency of comprehensive environmental management. Further Initiatives Across Iconic Sites Grupo Aje’s dedication extends to other UNESCO sites. In the Galápagos Islands, they partnered with the Galápagos Conservancy Foundation to protect giant tortoises. In Tikal National Park, Aje collaborates with the Tikin Petén association to manage solid waste. Similar efforts are underway in Manu National Park and the Nazca Lines in Peru, focusing on waste reduction and environmental education. Conclusion Grupo Aje’s initiatives at Machu Picchu, Cartagena de Indias, the Galápagos Islands, Tikal National Park, Manu National Park, and the Nazca Lines demonstrate the power of public-private partnerships in achieving carbon neutrality and sustainable tourism. These projects provide a replicable model for other tourist destinations, showcasing that environmental protection and cultural heritage preservation can go hand in hand. These efforts by Grupo Aje not only contribute to the local environment and communities but also set a global benchmark for sustainability in tourism. They set an example for municipalities and tourist destinations, proving that it is possible to have a positive impact on the environment while preserving the unique treasures of humanity’s natural and cultural heritage. Contact us at Green Initiative so we can advise your business on innovative solutions for championing climate action and supporting you along the way. Written by Yves Hemelryck, from the Green Initiative team. Source and suggested reading: Melissa Cosmopolis, from El Comercio

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WorldXchange's Climate Positive Leadership Elevating Standards in Tourism and Currency Exchange - Green Initiative

WorldXchange’s Climate Positive Leadership: Elevating Standards in Tourism and Currency Exchange

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The tourism sector, crucial for global economic vitality and responsible for approximately 10% of global GDP, also contributes significantly to global greenhouse gas emissions. This dual role positions the industry uniquely both as a contributor to and a potential leader in climate change mitigation. With the direct impact of climate change threatening everything from natural landscapes to historical sites, the need for sustainable practices has never been more urgent. WorldXchange, is exemplifying this leadership. Since achieving Carbon Neutral Certification in 2023, WorldXchange has expanded its sustainability initiatives, setting new standards for environmental stewardship within the currency exchange market. These efforts not only highlight its commitment to reducing its own carbon footprint but also demonstrate the potential for industry-wide impact. By leading the charge towards a climate-positive future, WorldXchange not only enhances its operational efficiency and customer appeal but also inspires other businesses within the tourism and financial sectors to follow suit, proving that sustainable practices can coexist with business growth and innovation. This proactive approach is not just about adapting to change—it’s about driving it, ensuring a healthier planet and a more resilient global economy. Continued Leadership in Sustainable Practices WorldXchange has achieved a remarkable 16% reduction in its carbon footprint from 2021 to 2023, underscoring its commitment to operational excellence and eco-friendly practices. This significant decrease highlights the company’s rigorous efforts to innovate and implement efficiency solutions across its operations. Commitment to Biodiversity and Reforestation In an ambitious move to support biodiversity, WorldXchange is committing to plant 15,000 native trees in Madre de Dios, a critical ecosystem in the heart of the Amazon. With over 300 trees planted since 2023, this project not only aids in carbon sequestration but also preserves the habitat for countless species, underscoring the company’s interest in supporting the enhancement of nature´s positive impacts. Educating and Engaging the Public WorldXchange’s impact extends beyond environmental actions. Through comprehensive awareness-raising activities, the company has enlightened over 80,000 individuals about the intricacies of climate mitigation, emphasizing the significant role that both individuals and corporations play in this global fight. Setting a New Benchmark: Climate Positive Certification Achieving the status of the first Climate Positive Certified currency exchange company globally marks WorldXchange as a pioneer in the market. This accolade is a testament to the company’s unwavering commitment to support and actively engage in the environmental standards promoted by LAP (Lima Airport Partners), inspiring others to follow suit. The Urgent Need for Decarbonization in Tourism Supported by the Glasgow Declaration on Climate Action in Tourism, WorldXchange’s initiatives are a response to the critical need for robust climate action within the sector. Aimed at halving emissions by 2030 and achieving net zero by 2050, these efforts align with global strategies for rapid climate mitigation, as highlighted in key reports by entities like the UNWTO and McKinsey & Company. As WorldXchange continues to integrate climate action into every facet of its operations, the path forward is clear—sustainability is not just a goal but a guiding principle for its business model. For further insights into WorldXchange journey and the challenges, visit the original article here. Written by the Green Initiative team.

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Embracing Regeneration A New Horizon in Tourism - Green Initiative - What is Regenerative Tourism

Embracing Regeneration: A New Horizon in Tourism

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In the shadow of overtourism, climate change and cultural erosion, the tourism industry is at a crossroads, with one path leading to a deeper, more holistic approach known as regenerative tourism. This forward-thinking concept seeks not only to mitigate the negative impacts of travel, but to actively improve the environmental, social and economic fabric of destinations worldwide. Through the lens of real examples, we explore the transformative power of regenerative tourism and its potential to redefine our travel experiences. The Essence of Regenerative Tourism By aiming to leave destinations better than they were found, regenerative tourism goes beyond traditional sustainability. It focuses on revitalising ecosystems, strengthening community ties and ensuring tourism supports the overall wellbeing of host areas. It’s a method that sees tourists as active participants in regeneration, not just visitors. Real-World Examples of Regenerative Tourism Brazil: Sustainable Tourism in Bonito, Mato Grosso do Sul The region of Bonito in Mato Grosso do Sul, Brazil, has become a beacon of regenerative tourism. Known for its crystal-clear rivers and rich biodiversity, the city of Bonito has achieved Carbon Neutral Certification and has implemented strict environmental regulations and innovative practices to ensure that tourism makes a positive contribution to the conservation of the environment and the well-being of the community. As a result, tour operators and local stakeholders such as Rio da Prata Recanto Ecológico and Estância Mimosa are working together to preserve the area’s natural beauty while offering tourists an immersive experience in one of Brazil’s most stunning natural landscapes. Costa Rica’s Conservation Efforts Costa Rica’s commitment to nature is evident from its extensive network of national parks and protected areas, which cover more than a quarter of its land area. The country’s innovative payment for ecosystem services program compensates landowners for conserving forested areas, thus promoting biodiversity and attracting eco-conscious travelers. Tourism companies in Costa Rica such as Tulu Travel and Swetours are helping to conserve the country’s rich biodiversity and reforest areas destroyed by deforestation through regenerative tourism initiatives. Green Initiative’s Forest Friends project in Costa Rica’s Osa Peninsula has also attracted the attention of other companies such as CEPA, which has not only reduced its carbon emissions (CO2e) from its study abroad programmes in 2021, but has also planted over 4,000 native trees to date. In the lush landscapes of the Peninsula de Osa, Green Initiative has partnered with the local Saimiri Foundation to undertake a significant ecosystem restoration project. This collaboration focuses on reviving the region’s rich biodiversity including many endangered species, in particular the Tití Monkey which is threatened by deforestation for agriculture and development. By integrating regenerative practices into the local tourism model, they ensure that every visitor contributes to the environmental health of the area, turning what was once a footprint into a lasting positive impact. New Zealand’s Pioneering Approach New Zealand has long been at the forefront of integrating sustainable practices into its tourism sector. The country has taken this commitment further by embracing the principles of regenerative tourism. Tourism New Zealand’s strategy is to encourage visitors to travel more consciously and engage in activities that have a positive impact on the local environment and communities. One example is the Tiaki Promise, where visitors pledge to look after Aotearoa New Zealand for future generations by committing to care for the land, sea and wildlife by treading lightly and leaving no trace; to travel safely by showing care and consideration for all; and to respect the culture and local communities by travelling with an open heart and mind. The Transformation of Palau The Pacific island nation of Palau has introduced a pioneering policy to ensure that tourism contributes positively to the environment and local communities. The Palau Pledge is a formal promise that all visitors must sign upon arrival, committing them to act in an ecologically and culturally responsible way on the island. This initiative, combined with sustainable tourism practices and vast marine protected areas helps to protect and regenerate Palau’s delicate island and marine ecosystems. Peru: Pioneering Projects in the Amazon and Dry Forests In Peru, Green Initiative works closely with Inkaterra Associación to regenerate critical ecosystems in two distinct regions: Tambopata in the Madre de Dios region, one of the planet’s most biodiverse areas, with a high plant biodiversity of up to 300 tree species/ha, and the Chaparrí Ecological Reserve in the Lambayeque dry forests, where the aim is to safeguard animal and tree species including several IUCN Red List species such as the Andean Bear. Travel agencies in Peru like Kuoda Travel are contributing to the conservation of the region by actively participating in the restoration of ecosystems. These Forest Friends projects not only aim to restore the natural environment but also involve local communities in tourism, ensuring that they benefit economically and socially while maintaining their cultural heritage. This approach has proven effective in preserving biodiversity and enhancing the ecological resilience of these vital areas. Slovenia: A Green Heart in Europe Slovenia is setting benchmarks for regenerative tourism in Europe. Recognized as one of the continent’s greenest countries, Slovenia promotes eco-friendly tourism through its Green Scheme of Slovenian Tourism (GSST), a certification program that supports sustainable development. The country’s emphasis on preserving its natural landscapes and promoting local cultures has contributed to the regeneration of rural areas, turning them into thriving tourist destinations that prioritize the well-being of nature and inhabitants alike The Path Forward These examples illustrate regenerative tourism’s profound impact on preserving and enhancing destinations for future generations. By focusing on regeneration, the tourism industry can contribute to solving global challenges like climate change, biodiversity loss, and social inequality. The success of regenerative tourism hinges on collaboration among all stakeholders—governments, businesses, local communities, and tourists. It requires a shift in mindset from merely using natural and cultural resources to actively contributing to their resilience and revival. Green Initiative’s Role in Shaping Climate Action in Tourism Green Initiative’s contribution to regenerative tourism extends beyond project-specific collaborations. As members of the Glasgow Declaration for Climate Action in Tourism,

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Forests for Life The Importance of Action on International Day of Forests - Green Initiative Forest Friends

Forests for Life: The Importance of Action on International Day of Forests

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A Call to Action and Reflection As we celebrate the International Day of Forests this Thursday, March 21st, it’s more than a moment for contemplation—it’s a rallying cry for proactive engagement. This year shines a spotlight on Sustainable Development Goal 15: Life on Land, emphasizing forests’ pivotal role in sustaining biodiversity, underpinning ecosystems, and preserving the delicate balance vital to our planet’s wellbeing. In the face of global challenges like climate change and environmental degradation, initiatives such as the Green Initiative Climate Positive Certification and the Forest Friends Certification are notable for the dedication of businesses and individuals to reforesting and rejuvenating essential ecosystems in some of the planet’s most biodiverse areas. Pioneering Reforestation Efforts The verdant expanses of the Península de Osa in Costa Rica, stretching to Tambopata and Chaparrí in Peru, are witnessing the seeds of hope and rejuvenation being sown by Green Initiative Forest Friends. These regions, renowned for their abundant biodiversity, are transforming into symbols of hope and regeneration through the joint efforts of local communities, businesses, and the emerging field of regenerative tourism. The backing from these entities magnifies the impact of reforestation projects. It serves as a blueprint for sustainable development that can inspire others. Peninsula de Osa, in Costa Rica, houses 2.5% of global terrestrial biodiversity. Peninsula de Osa is considered one of the most biodiverse regions, harboring 2.5% of the global terrestrial biodiversity. This megadiversity has received the region’s attention from biologists, primatologists, botanical collectors, and conservationists. It has the most significant wetland ecosystem and mangrove forests in Central America. By planting trees on Peninsula de Osa, we aim to protect animal and tree species, including several threatened species from the IUCN Red List, such as the endangered Central American Squirrel Monkey, also known as Mono Titi, which is threatened mainly by deforestation for agriculture and development, leading to a decline in their extent of occurrence and area of occupancy of 60% over the last 27.5 years. Our restoration initiative aims to reinforce the growing wildlife corridor between the Osa Peninsula and the Talamanca Mountains, which the Osa Conservation Project protects. Local inhabitants receive training and incentives to preserve the ecosystem and engage in sustainable harvesting practices as part of our restoration efforts. Click here to become a Forest Friends certified partner or individual. Tambopata, in Madre de Dios, is a region considered to be the capital of biodiversity in Peru, representing 5% of all biodiversity in the world. The Madre de Dios rainforest is formed by a tremendous Amazonian plain or low jungle; it is one of the wealthiest life formations on earth, with a high plant biodiversity of up to 300 tree species/ha (Gentry, 1988). The department of Madre de Dios has been given the title of “Capital of Biodiversity of Peru” through Law No. 26311, in the merit of its natural wealth. By planting trees in Madre de Dios, we aim to protect animal and tree species, including several threatened species from the IUCN Red List, such as the Jaguar, which is threatened by suspected declines of 20-25% in its population caused by habitat quality decline or fragmentation. Since 2008, the threats to the Jaguar, on a global scale, have continued or intensified. Therefore, our restoration efforts aim to reinforce the Vilcabamba Amboro wildlife corridor that spans the southeastern region of Madre de Dios. Local inhabitants receive training and incentives to protect the ecosystem and engage in sustainable harvesting practices as part of our restoration efforts. Click here to become a Forest Friends certified partner or individual. Chaparrí, in Lambayeque – Peru, is a region with underrepresented dry forest ecosystems.  The Chaparri Ecological Reserve, located in the Equatorial Pacific region in Peru is a seasonally dry forest managed by the Muchik Santa Catalina Community of Chongoyape. Seasonally dry forests are amongst the most endangered ecosystems, with less than 10% of their original extent remaining in Latin American and Caribbean countries. The Equatorial Pacific region is also known for a remarkable species richness and level of endemism. By planting trees in Lambayeque, we aim to safeguard animal and tree species including several threatened species from the IUCN Red List such as the Andean Bear which is threatened by habitat degradation, given an approximate 30% of habitats are unsuitable for inhabitants due to lack of connectivity. Habitat suitability is also greatly decreased by human development activities including but not limited to; exploration for oil or expansion for agriculture. Therefore, our restoration efforts aim to reinforce the underrepresented ecosystems in the Chaparri Ecological Reserve. This reserve is in dire need of conservation due to several incidences of urban invasion and extended periods of drought. As part of our restoration efforts, local inhabitants receive training and incentives to protect the ecosystem and engage in sustainable harvesting practices. Chaparrí Emblematic Species Wildlife: Andean Bear, Andean Condor and the Puma.Flora: Palo Santo, Sapote and Huayacan. Click here to become a Forest Friends certified partner or individual. Strengthening Environmental Conservation Through Partnership The collaboration from businesses and individuals in environmental initiatives highlights the significance of united efforts in conservation. Those organizations investing in reforestation not only aid in carbon offsetting but also exhibit a commitment to corporate social responsibility, bolstering their brand and engaging stakeholders. Meanwhile, the Travel and Tourism Market represents an enormous opportunity for more tourists to positively affect the ecosystems they visit, ensuring their environmental footprint is beneficial through Regenerative Tourism. Regenerative tourism is an approach to travel and tourism that goes beyond the principles of sustainability. Instead of merely seeking to minimize the negative impacts of tourism on the environment and local communities, regenerative tourism aims to actively improve and regenerate the ecosystems, cultures, and economies of the destinations visited. It focuses on meaningful experiences that foster a deep connection between tourists and the destination, encouraging a sense of responsibility and participation in local conservation and cultural preservation efforts. It promotes practices that restore nature, rebuild social systems, and revitalize economies in ways that are holistic, inclusive, and forward-thinking. Businesses across

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Origem Motos Leading the Charge for Sustainable Mobility and Carbon Neutrality in Brazil - Green Initiative

Origem Motos: Leading the Charge for Sustainable Mobility and Carbon Neutrality in Brazil

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Origem Motos, an innovative electric motorbike company based in Brazil, has emerged as a beacon of inspiration in an era marked by rapid urbanization, climate change, and the growing need for sustainable transportation solutions. Not only did their solutions immediately reduce GHG emissions compared to combustion motorcycles, but in 2023, they also went a step further by achieving the Carbon Neutral Certification, guaranteeing the complete offsetting of the emissions related to using and renting their electric motorbikes, in compliance with international standards. The Rise of Smart Electrical Transportation in Brazil The global transportation sector has significantly contributed to greenhouse gas emissions for decades, with gasoline and diesel-powered vehicles dominating the landscape. However, the urgent need to combat climate change has driven a surge in developing and adopting smart electrical transportation alternatives. Origem Motos is at the forefront of this transformative wave by pioneering electric motorbikes designed to cater to the needs of both individuals and businesses. With a robust electric motorbike fleet, Origem Motos is helping to reduce carbon emissions and usher in a cleaner, greener future for transportation in Brazil. Innovation at the Core Origem Motos is not just any electric motorbike company; it stands out due to its commitment to innovation. The company is pushing the boundaries of what electric motorbikes can offer regarding technology and performance.  Here’s how Origem Motos is contributing to a more sustainable future: Advanced Electric Motorbikes Origem Motos designs eco-friendly, high-performance electric motorbikes. These bikes offer a cleaner and quieter riding experience while maintaining the power and range needed for urban transportation. Smart Charging Grid One of the most significant innovations is Origem Motos’ smart charging grid. It’s a network of strategically placed charging stations in the city that are easily accessible for riders. This infrastructure makes owning an electric motorbike more convenient and practical, addressing the range anxiety associated with electric vehicles. Cutting-Edge Technology Origem Motos incorporates state-of-the-art technology into their motorbikes. Features like smartphone integration, real-time data tracking, and GPS navigation enhance the riding experience and make electric motorbikes an attractive choice for tech-savvy consumers. Circular Economy in Practice Origem Motos’s approach to the circular economy is comprehensive, positively impacting the product’s lifecycle and the environment.  This model is evident in several key areas: Design for Durability and Recyclability From the outset, Origem Motos designs its motorbikes to be durable, reducing the need for frequent replacements and minimizing waste. Additionally, the motorbikes are designed to be recyclable at the end of their lifecycle, ensuring that parts can be reused or repurposed, further reducing environmental impact. Product as a Service (PaaS) Origem Motos adopts a product-as-a-service model, offering leasing options for its electric motorbikes. This approach not only makes electric motorbikes more accessible but also ensures that Origem Motos retains responsibility for the maintenance, repair, and eventual recycling of the motorbikes. This model encourages efficient resource use and reduces waste. The circular economy model Origem Motos adopted significantly enhances their products’ value proposition. It reassures consumers that they are investing in a product that is not only innovative and accessible but also environmentally responsible. This model positions Origem Motos as a leader in sustainable practices within the transportation sector, reflecting a deep commitment to meeting the current needs of society and ensuring the well-being of future generations. Fighting Climate Change with Carbon Neutrality In 2023, the company took a step forward by achieving the Green Initiative’s Carbon Neutral Certification as a tangible expression of its commitment and dedication to sustainability.  The process of obtaining the certification goes through 3 main steps: 1. Climate Pledge Companies like Origem Motos formally pledge to reduce their short- and long-term carbon footprint. This pledge serves as a guiding principle for their sustainability efforts. 2. Carbon Footprint Measurement A critical step in the certification process was the comprehensive measurement of Origem Motos’ carbon footprint, encompassing scopes 1, 2, and 3. This involved a rigorous assessment of direct and indirect emissions, from maintenance to transportation and other business activities. By identifying and quantifying these emissions, Origem Motos could pinpoint critical areas for reduction and set precise targets for improvement. 3. Carbon Credit Offset Origem Motos invested in high-impact carbon credits to neutralize its remaining carbon footprint. These credits support projects that reduce or capture greenhouse gas emissions from the atmosphere, such as Amazon forest conservation initiatives and developing clean energy technologies. This step offsets Origem Motos’ emissions and contributes to global efforts to combat climate change and promote sustainability. Building on the momentum of achieving carbon neutrality, Origem Motos is outlining its Climate Action Plan to further its commitment to environmental responsibility. This plan includes a series of ambitious targets and strategies designed to propel the company and its stakeholders towards a more sustainable future. Mitigating Climate Change through Electric Transportation in Brazil Brazil’s transition to electric transportation represents a transformative opportunity to address climate change while catalyzing socio-economic benefits. Electric vehicles have multifaceted advantages, highlighting their potential to revolutionize urban mobility, environmental health, and economic prosperity. Zero Tailpipe Emissions Electric motorbikes stand out for their absence of tailpipe emissions. Unlike traditional vehicles that release carbon dioxide, nitrogen oxides, and particulate matter, electric motorbikes offer a clean alternative, directly contributing to reducing urban air pollution. This shift is crucial for Brazil, where many cities grapple with air quality issues that directly impact public health. Broader Environmental Impact Beyond tailpipe emissions, the lifecycle emissions of electric vehicles, including manufacturing and electricity generation, are increasingly lower due to advancements in renewable energy and battery technologies. As Brazil advances its renewable energy capacity, the environmental footprint of electric transportation is set to decrease further, offering a sustainable path forward in reducing greenhouse gas emissions and combating climate change. Job Creation and Industry Development Brazil’s electric vehicle sector offers substantial economic opportunities. The development, manufacturing, and servicing of EVs and related infrastructure, such as charging stations and battery recycling facilities, can create new jobs and spur industrial growth. This sector’s expansion is poised to attract investments, foster technological innovation, and position

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Green on the Tag, But How Green Underneath Understanding the Impact of the EU Greenwashing Directive on Fashion

Green on the Tag, But How Green Underneath? Understanding the Impact of the EU Greenwashing Directive on Fashion

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The European Union is taking a bold step against greenwashing in the fashion industry with a new Greenwashing Directive included in the European Green Deal. The EU’s Directive is more than a regulatory measure; it’s a call to action for the fashion industry to align its practices with the decarbonization goals that the EU is pursuing. It encourages brands to rethink their climate impact, from production to promotion, and to engage in a more transparent dialogue with their customers. Set to reshape the industry by mid-2026, this Directive not only targets greenwashing but also heralds a new era of consumer empowerment. It demands that fashion brands align their marketing with consistent sustainability efforts, ensuring that claims of green practices are not just statements with little or no content, but a real change in business models. The Heart of the Directive: Defining and Regulating Environmental Claims At its core, the Directive takes a firm stance on “generic environmental claims” – those broad statements made across various media, lacking specific substantiation right where the claim is made. Phrases like “biodegradable” or “eco-friendly” will now face rigorous scrutiny unless accompanied by precise, verifiable information. For instance, a claim that packaging is “biodegradable within one month in home composting” is considered specific and thus acceptable under the new regulations. Sustainability Labels: Beyond Environmental Aspects The Directive also casts a spotlight on “sustainability labels”, expanding their scope to include not just environmental, but social characteristics as well. This move underscores a holistic approach to sustainability, recognizing that true environmental stewardship goes hand in hand with social responsibility. Labels must now be backed by a certification scheme or established by public authorities, ensuring their credibility and relevance. Blacklisted Practices: A Clear Boundary Against Misleading Claims One of the Directive’s most potent tools against greenwashing is the introduction of a “blacklist” of business practices deemed unfair under all circumstances. This includes the use of sustainability labels not based on solid certification schemes or those developed by companies without third-party verification. The Directive makes it clear: to wear the mantle of sustainability, one must bear the weight of proof. Stricter Regulations on Greenhouse Gas Claims In an era where carbon footprints are moving to be  as much a part of product descriptions as sizes and colors, the Directive tightens the noose on claims related to greenhouse gas emissions. Statements like “climate neutral” or “CO2 neutral certified” are now permissible only if they refer to actual effects on the product’s life cycle, not just offsetting measures outside the product’s value chain. A Timeline for Transition The Directive sets a timeline for its implementation, with member states given 24 months to incorporate it into national law, followed by a six-month grace period for companies to comply. By mid-2026, the fashion industry must align with these new standards, marking a significant milestone in the journey towards genuine sustainability. The Directive’s Impact on the Fashion Industry For the fashion industry, this Directive is not just a regulatory hurdle but an opportunity to redefine its relationship with sustainability with the aim to remain competitive. Brands are now compelled to ensure that their environmental claims are not only accurate but also meaningful. This push towards transparency is expected to foster a deeper trust between consumers and brands, paving the way for more sustainable consumption practices. In conclusion, the European Union’s Greenwashing Directive is a bold step forward in the fight against greenwashing in the fashion industry. By setting clear, enforceable standards for environmental claims and sustainability labels, it challenges brands to live up to their green promises, ensuring that the future of fashion is not just stylish, but sustainably so. For advice on how the Green Initiative can help your company address the new Directive to develop its competitive advantage, please contact us. Written by Alexandra Goodman from the Green Initiative team.

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The European Union Raises the Bar on Climate Claims Why Tackling Greenwashing is Key to Empowering Consumers for a Sustainable Future

The European Union Raises the Bar on Climate Claims: Why Tackling Greenwashing is Key to Empowering Consumers for a Sustainable Future

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The European Union has taken a significant leap forward in its commitment to a sustainable future with the European Parliament’s adoption of the Directive on empowering consumers for the green transition (EmpCo Directive). This groundbreaking legislation amends the Directives on unfair commercial practices (2005/29/EC) and consumer rights (2011/83/EU) to establish stricter requirements for environmental and sustainability-related advertising, marking a critical step in the fight against greenwashing and towards a culture of transparency and accountability to support the green transition and the circular economy. Clarifying Environmental Claims At the heart of the EmpCo Directive is the introduction of limits on making generic environmental claims, and on the use of sustainability labels. This aims to ensure that when products claim to be “green”, “eco-friendly” or “ecological”, the claims are substantiated and meaningful, cutting through the fog of vague or misleading marketing. In particular, the Directive targets climate claims such as “climate friendly” or “climate neutral”, requiring them to be supported by clear, objective, publicly available and verifiable corporate commitments and targets, set out in a detailed and realistic implementation plan that shows how these commitments and targets will be achieved and how resources will be allocated, and regularly verified by an independent third party, with the results made available to consumers. Combatting Greenwashing One of the most powerful aspects of the EmpCo Directive is its ‘blacklist’ of unfair commercial practices. Practices that are considered inherently unfair include 1) the use of sustainability labels that are not based on a certification scheme or established by public authorities, 2) the use of generic environmental claims that are not based on evidence of recognized excellent environmental performance, and 3) the claim that a product has a neutral, reduced or positive environmental impact in terms of greenhouse gas (GHG) emissions based on GHG offsetting. By eliminating deceptive practices from the outset, this will make it easier for consumers to trust the sustainability claims they encounter, while ensuring a level playing field for companies. This provides clarity and transparency for those companies that already follow international best practice in sustainability certification. Implementing the Change The EmpCo Directive sets out a timetable for EU Member States to transpose these rules into national law, with full implementation expected by mid-2026. The transition period provides businesses with an opportunity to start aligning their practices with the new rules, while pursuing decarbonization and integrating science-based climate- and nature-positive practices into their operations and communicating them to customers. As such, the Directive not only empowers consumers but also challenges businesses to innovate and truly embed sustainability into their operations. It represents a collective step towards a more sustainable and equitable European market, where consumers can make informed choices, and businesses compete on the authenticity of their commitment to the planet. Environmental labels based on a certification scheme, such as the Green Initiative’s climate labels, will play a key role in helping companies to integrate best practices into their business models while also informing customers of their exemplary environmental performance, contributing to value addition and transparency. A Collective Step Towards Sustainability As society embraces the EmpCo Directive, it stands at the threshold of a transformative journey towards sustainability. It’s a journey that requires the participation of all – businesses, consumers, and policymakers – united by the common goal of ensuring a thriving, sustainable future for generations to come. Together, we can turn the tide towards a more sustainable world, where transparency, accountability, and genuine green practices are the norm, not the exception. For advice and support on how your company can meet its climate and nature goals based on sound technical practices that can deliver new competitive advantages and innovation in products and services, please contact us. Written by Frédéric Perron-Welch, Head of Climate and Nature Policy from the Green Initiative Team.

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Inkaterra Hotels Leading the Way in Sustainable Luxury, Conservation, and Regenerative Tourism in peru

Inkaterra Hotels: Leading the Way in Sustainable Luxury, Conservation, and Regenerative Tourism in Peru

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Inkaterra Hotels, renowned for their unparalleled luxury and commitment to conservation, have once again been recognized for their excellence in the hospitality industry. Five of their distinguished properties – Inkaterra La Casona, Inkaterra Hacienda Urubamba, Inkaterra Machu Picchu Pueblo Hotel, Inkaterra Hacienda Concepción, and Inkaterra Reserva Amazónica – have been nominated for the prestigious Travel + Leisure World’s Best Awards 2024. Moreover, Inkaterra, acclaimed as the third best in the World’s Best Hotel Brands in 2019, has received another nomination for the esteemed title of best hotel brand. This recognition underscores not only the exceptional service and experiences offered by Inkaterra Hotels but also their unwavering commitment to environmental sustainability, conservation efforts, and regenerative tourism. One of their numerous accolades stands out prominently – their Climate Positive certification. Discover the Wonders of the Peruvian Amazon at the Inkaterra Amazon Field Station: An Immersive Experience for Nature Enthusiasts, Researchers, Students, and Volunteers An enriching experience for natural lovers, researchers, students and volunteers, Amazon Field Station byInkaterra invites all guests to explore the Peruvian Amazon through interactive excursions, inspired by conservation initiatives managed by Inkaterra Asociación within the megadiverse rainforest. Inkaterra Hotels, deeply rooted in the Peruvian landscape, have made significant strides in mitigating their environmental impact while contributing to preserving Peru’s rich biodiversity. Their Climate Positive certification is a testament to their dedication to combatting climate change and protecting the natural wonders surrounding their properties. The concept of Climate Positivity goes beyond mere carbon neutrality; it involves actively removing more carbon dioxide from the atmosphere than the organization emits. Inkaterra Hotels achieves this through a multifaceted approach encompassing various sustainable practices across their properties. From reforestation initiatives to energy-efficient operations and community engagement, each aspect of their operations is meticulously designed to minimize environmental harm and maximize positive contributions to the ecosystem. In addition to their Climate Positive certification, Inkaterra Hotels are at the forefront of the regenerative tourism movement, pioneering innovative approaches that minimize their ecological footprint and actively regenerate the environments in which they operate. Inkaterra goes beyond sustainability to restore and rejuvenate the natural landscapes and communities surrounding their properties by implementing regenerative practices such as regenerative agriculture, reforestation, and ecosystem restoration. Through initiatives like their Spectacled Bear Conservation project and native tree planting programs, they empower local communities and promote biodiversity conservation, ensuring that their presence leaves a lasting positive impact on both the environment and the people who call these regions home. Inkaterra’s commitment to regenerative tourism enriches the guest experience. It serves as a beacon of hope for the future of responsible Travel worldwide. Inkaterra La Casona, nestled within the historic city of Cusco, seamlessly blends colonial charm with modern comforts while prioritizing sustainability. The property is a beacon of eco-conscious luxury, showcasing how heritage preservation and environmental stewardship coexist harmoniously. Meanwhile, Inkaterra Hacienda Urubamba offers guests a serene retreat in the Sacred Valley of the Incas, where breathtaking landscapes and cultural immersion go hand in hand with responsible tourism practices. In the heart of the Andean cloud forest, Inkaterra Machu Picchu Pueblo Hotel provides an enchanting escape for travelers seeking to connect with nature without compromising luxury. Here, guests can explore the lush surroundings while supporting conservation efforts to safeguard the delicate ecosystem. Venturing into the Amazon rainforest, guests of Inkaterra Hacienda Concepción and Inkaterra Reserva Amazónica are treated to an immersive wilderness experience like no other. These eco-lodges offer unparalleled opportunities for wildlife encounters and actively contribute to rainforest conservation through research, education, and sustainable tourism initiatives. As Inkaterra Hotels continues to garner acclaim for its exceptional hospitality and commitment to sustainability, it invites travelers worldwide to join it in its conservation journey. By voting in the Travel + Leisure World’s Best Awards 2024, guests can support responsible tourism practices and help elevate Inkaterra Hotels to greater heights of excellence. In a world where luxury often comes at the expense of the environment, Inkaterra Hotels is a shining example of how hospitality and conservation can converge to create unforgettable experiences while safeguarding the planet for future generations. Green Initiative and Forest Friends: Leading the Way Towards Regenerative Tourism and Sustainable Hospitality with Inkaterra Hotels As partners of Inkaterra Hotels, Green Initiative and Forest Friends are immensely proud of their dedication to sustainable practices, conservation, and regenerative tourism. We applaud their leadership in the hospitality industry and stand alongside them in their commitment to protecting the planet. We encourage other hotel brands worldwide to follow the example and contact us for guidance and support in implementing environmentally responsible initiatives through our Climate and Nature Positive advisory and certification processes. Together, we can make a significant difference in preserving our natural heritage. Written by Yves van Hemelryck, from the Green Initiative Team.

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Sustainable Urban Development A Comprehensive Approach to Climate Neutrality and Fast-Tracking Climate Action

Sustainable Urban Development: A Comprehensive Approach to Climate Neutrality and Fast-Tracking Climate Action

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In the ever-growing challenge of climate change, cities worldwide are taking center stage as they navigate the delicate balance between rapid urbanization and environmental sustainability. Combinig “Climate Neutrality and Sustainable Urban Development with Climate Action” serves as a comprehensive guide, outlining a roadmap for cities to achieve climate neutrality. This framework emphasizes the integration of diverse initiatives, addressing the multifaceted aspects of climate change. Simultaneously, the imperative of fast-tracking sustainable urban development with climate action is highlighted, showcasing the need for innovative strategies to transform urban landscapes into resilient, eco-friendly hubs. Understanding Climate Neutrality At the core of sustainable urban development lies the concept of climate neutrality, where cities strive to balance their greenhouse gas emissions with equivalent removal or offset measures. Achieving climate neutrality is a crucial milestone in the global effort to combat climate change, preventing further environmental degradation and securing a sustainable future for urban areas. Key Components of a Combined Climate Neutrality and Sustainable Urban Development Framework Cities that are making it possible There are many cities worldwide proving that sustainable urban development with climate action is prossible, such as Machu Picchu, the world’s first carbon neutral certified tourist destination and Bonito, a brazilian ecotourism destination whis is leading climate action by example, also as carbon neutral certified. Another example is the city of Curitiba, in Brazil, which has just been awarded as the world’s most sustainable smart-city in the world by the World Smart City Awards 2023. Conclusion Combining the “Climate Neutrality Framework” with the imperative of “Sustainable Urban Development with Climate Action” provides a holistic guide for cities. By integrating emission reduction strategies, renewable energy, sustainable transportation, circular economy practices, green infrastructure, community engagement, and innovative policies, urban centers can accelerate their transition to sustainable, resilient hubs. Embracing these initiatives positions cities as beacons of environmental responsibility, leading the way toward a more sustainable and climate-resilient future. At Green Initiative, we empower organizations to integrate climate action at the core of their business models, helping achieve decarbonization targets and comply with international climate action standards. Contact us here. by Yves Hemelryck, from the Green Initiative Team

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Ocho Sur receives 'Carbon Measured' Certification Leading the Way in Sustainable Palm Oil with Green Initiative

Ocho Sur receives ‘Carbon Measured’ Certification: Leading the Way in Sustainable Palm Oil with Green Initiative

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A Landmark in Sustainable Palm Oil Ocho Sur, a company dedicated to sustainable palm oil production in Ucayali, has achieved a significant milestone by obtaining the international certification “Carbon Measured” from Green Initiative. The certification process completed by Ocho Sur complies with the international standards promoted by the United Nations, ensuring consistency and transparency in the measurement of the company’s carbon footprint and its commitment to sustainable development. “The Carbon Measured certification from Green Initiative acknowledges that Ocho Sur has conducted a comprehensive measurement of all greenhouse gas emissions throughout its value chain,” stated Michael Spoor, CEO of Ocho Sur. It is essential for organizations to measure their carbon footprint, as this allows them to identify mitigation measures and establish action plans to achieve carbon neutrality. This initiative drives the company to develop a new generation of products with low carbon emissions or climate-smart attributes, thereby enhancing its market positioning and fostering innovation. Furthermore, it commits the company to accelerate the decarbonization of its activities and to protect local ecosystems in Pucallpa. The work carried out enabled Ocho Sur to strike a balance between generated emissions and emissions captured in its plantations, providing the company with a holistic perspective on mitigation opportunities and positive climate impact. Ocho Sur’s Carbon Measured Journey: Rigorous Certification Process and Impactful CO2 Reduction Initiatives Obtaining the “Carbon Measured” certification is a rigorous process consisting of three main stages: calculate, mitigate, and certify, each with specific sub-stages that ensure the rigor and quality of the study. Since the beginning of its operations, Ocho Sur has been developing strategies and implementing notable initiatives that have allowed it to reduce its CO2. Examples include the implementation of circular economy practices and the utilization of palm waste, such as fiber and husks, to generate biofuel used in boilers. Subsequently, in 2021, they chose to capture the biogas emanating from the stabilization ponds of industrial wastewater treatment. This action represents the second mitigation measure, which enabled the combustion of methane present in the biogas, thus preventing its direct release into the atmosphere. With these initiatives, Ocho Sur is becoming a benchmark for green businesses in the Peruvian Amazon due to its comprehensive focus on sustainable development, centered around forest protection and improvement in the quality of life for the local population. The Peruvian company implements awareness programs for the local population (monitoring workshops), ecosystem protection policies, and mitigation actions as part of its business model, thereby leading a positive change in the region. Partner with Green Initiative for a Sustainable and Impactful Future This achievement calls out to all kinds of businesses that want to help the Earth and society in a good way. At Green Initiative, we stand ready to collaborate with organizations that seek to make a difference in the world. Together, we can drive change, foster innovation, and lead the way to a greener and more sustainable future. Reach out to us today, and let us work hand in hand to forge a path of environmental stewardship and excellence. To learn more about the Green Initiative Certifications and certifying your business, please contact our team of specialists here.

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