kulumikizana kokhazikika

At Green Initiative, tadzipereka kumanga gulu lapadziko lonse la atsogoleri omwe amaphatikiza masomphenya, ukatswiri, ndi kukhulupirika kuti apititse patsogolo kusintha kwa nyengo ndi tsogolo labwino. Lero, ndife olemekezeka kulandira Karla de Melo ngati Mtsogoleri wathu Wodziwika Padziko Lonse. A Trailblazer in Reputation ndi ESG ntchito ya Karla ikuwonetsa utsogoleri wopitilira zaka makumi awiri pamzere wa mbiri yamabizinesi, kulumikizana, utsogoleri, ndi kukhazikika. Katswiri wa Public Relations yemwe ali ndi luso la Sustainability lolembedwa ndi Fundação Dom Cabral (FDC), wadzipangira mbiri popereka zotsatira zoyezeka pakuwongolera mbiri, kayendetsedwe kazovuta, kusintha kwa digito, komanso chikhalidwe cha bungwe. Adachitapo maudindo akuluakulu m'mabungwe ofunikira kwambiri ku Brazil, kuphatikiza Vale, Casa da Moeda do Brasil, Firjan, ndi Caliber, wothandizira mbiri padziko lonse lapansi. Mugawo lililonse, adathandizira mapulojekiti omwe amaphatikiza kulumikizana kwabwino ndi mfundo za ESG, kupanga phindu kwamakampani, mabungwe, ndi anthu onse. Wolemba, Advisor, ndi Mentor Kupitilira ntchito yake yayikulu, Karla ndi mtsogoleri wazoganiza mu ESG komanso mbiri. Ndiwolemba nawo mabuku a Mulheres ESG ndi Gestão da Reputação (Leader Publishing), komanso membala wa board ya alangizi a Instituto Evolux. Malingaliro ake ochita bizinesi komanso anzeru adamupangitsa kuti akhazikitse ndalama ndikulangiza Simplifica.CI, zoyambira zomwe zinapezedwa pambuyo pake ndi Prodigy. Masiku ano, akutumikiranso ngati mlangizi wa We Plan Before, kampani yolangiza zaukatswiri yomwe ili ndi maofesi ku Brazil ndi UK, ikuyang'ana pa Reputation & ESG. Karla akudziperekanso kugawana nzeru ndi kupanga atsogoleri amtsogolo. Amaphunzitsa ku Escola Aberje, akuphimba mitu monga mbiri, kukhazikika, ndi kulankhulana koyendetsedwa ndi deta, ndipo amapereka nthawi yake ngati wodzipereka komanso wothandizira ku NGOs Vai na Web ndi Gerando Falcões, kupatsa mphamvu mibadwo yatsopano ndi mwayi ndi chitsogozo. Utsogoleri wa Amayi mu Mbiri ndi Zochita Zanyengo Ulendo wa Karla ndiwolimbikitsanso amayi muutsogoleri. Mwa kuphatikiza ukatswiri, kulimba mtima, ndi momwe amawonera padziko lonse lapansi, akuphatikiza momwe azimayi akusinthira mbiri yamakampani ndikupititsa patsogolo zochitika zanyengo ndi cholinga ndi zotsatira zake. Zotsatira zake zimalimbitsa gawo la mawu osiyanasiyana pomanga chikhulupiriro ndi kudalirika m'mabungwe omwe akuyenda pakusintha kokhazikika. Kufunsana ndi Karla de Melo Monga gawo loyambira Green Initiative, tinapempha Karla kuti afotokoze maganizo ake pa ntchito yake ndi udindo wa amayi mu utsogoleri wa ESG: Ulendo wanga mu Corporate Reputation Management unayamba zaka makumi awiri zapitazo, pamene ndinazindikira kuti kutchuka sikungokhudza kulankhulana, koma chinthu chofunika kwambiri chomwe chimapanga kudalirika, kuvomerezeka, ndi kufunika kwa nthawi yaitali. Pazaka zanga ku Vale, ndidatsogolera ntchito zapadziko lonse lapansi ndikuwongolera zovuta ku Brazil, Republic of Guinea, West Africa ndi New Caledonia. Zochitika zimenezo zinandiphunzitsa mmene mbiri ingatengere zaka makumi ambiri kuti ipangidwe, koma kuyesedwa m’kamphindi kamodzi kokha. Chomwe chimandipangitsa kukhala wokonda kwambiri lero ndi mwayi wogwirizanitsa mbiri ndi kukhazikika ndi mphamvu zofewa, kuthandiza mabungwe ndi madera kuti adziyike okha kupyolera muzochita, komanso kupyolera mu zikhalidwe, cholinga, ndi zotsatira zabwino. Kwa zaka zambiri, malingaliro anga adasintha kuchokera pakuchita zinthu munthawi yamavuto kupita kukupanga malingaliro abwino, okhazikika pomwe mbiri imakhazikika pacholinga, utsogoleri, ndi utsogoleri. Ndizipilala izi, makampani amatha kukhala odziwika bwino, kupititsa patsogolo zifukwa zovomerezeka ndi "kuchita zoyenera." Ichi ndichifukwa chake a Green Initiative ndiye mpikisano wabwino kwambiri pantchito yanga pakadali pano. Ntchito zothandizira monga kutsimikizira kwanyengo kwa Khristu Muomboli - kutsatira zizindikiro zapadziko lonse lapansi monga Machu Picchu - zikuwonetsa momwe mbiri ingathandizire kukhazikika, kulimbikitsa chikhalidwe, ndikukulitsa mphamvu zofewa kwa mabungwe ndi mayiko. Kwa ine, kutchuka kumakhudza kupanga milatho pakati pa zomwe timapereka, zomwe anthu amayembekezera, ndi zomwe tsogolo likufuna. Atsogoleri achikazi amabweretsa kulimba mtima, chifundo, ndi masomphenya mwadongosolo: mikhalidwe yomwe ndiyofunikira pakuwongolera mbiri komanso utsogoleri wanyengo. Pa ntchito yanga yonse, ndawona momwe amayi amalimbikitsira mgwirizano, mgwirizano, ndi kulingalira kwa nthawi yaitali. Kutchuka sikungokhudza chithunzi; ndi za kugwirizana pakati pa zomwe walonjezedwa ndi zomwe zaperekedwa. Ndipo amayi nthawi zambiri ndi omwe amalimbikira kugwirizanitsa izi, kupanga kukhulupirika ndi kudalira. Pankhani ya zochitika zapadziko lonse lapansi, azimayi amakulitsanso mphamvu zofewa, kuthekera kochita zinthu kudzera mu zikhalidwe, kuvomerezeka, ndi chikhalidwe. Pokhala ndi maudindo apamwamba mu ESG, utsogoleri, ndi mbiri, azimayi amathandizira kusintha malingaliro kuchokera ku zolinga zazifupi kupita ku zosintha komanso zokhalitsa. Pa Green Initiative, udindo wanga ndikuphatikiza mbiri, kukhazikika, ndi mphamvu zofewa monga mphamvu zogwirizanitsa zomwe zimayika mabungwe ndi madera monga atsogoleri a ndondomeko yabwino yapadziko lonse lapansi. Ndikukhulupirira kuti amayi adzakhalabe patsogolo pa kusinthaku, kupanga tsogolo mwa kusintha cholinga kukhala zochita. Kuyang'ana Patsogolo Ndi Karla akutsogolera ntchito yathu yodziwika padziko lonse lapansi, Green Initiative imalimbikitsa kudzipereka kwake pakulankhulana momveka bwino, utsogoleri wodalirika wa ESG, komanso kusintha kwanyengo. Liwu lake lidzakhala lofunikira pakuwonetsetsa kuti ziphaso zathu, upangiri, ndi mapulogalamu obwezeretsa zizindikirika ngati zitsanzo za kukhulupirika ndi zatsopano padziko lonse lapansi. Ndife onyadira kulandira Karla ku Green Initiative gulu - ndikuyembekeza kudzoza ndi utsogoleri womwe adzabweretse ku ntchito yathu yapadziko lonse lapansi. The Green Initiative Team