DMO

Mabizinesi pawokha monga mahotela ndi malo odyera amapititsa patsogolo kwambiri akamachepetsa zochita zawo ndikukhazikitsa njira zokhazikika. Kusintha pang'ono kumeneku kumathandizira mwachindunji kusungirako zachilengedwe m'deralo ndipo kumakhazikitsa muyezo wapamwamba wautumiki. Komabe, zotsatira zazikulu kwambiri zimachitika pamene malo onse akugwirizana ndi masomphenya ogwirizana okhazikika. Ulamuliro wanzeru umasintha kupambana kumeneku kukhala kayendetsedwe ka dera lonse, kuonetsetsa kuti aliyense amene akutenga nawo mbali akugwira ntchito yokwaniritsa zolinga zofanana zokhudzana ndi nyengo. Maziko a Utsogoleri Wokhazikika wa Malo Opita Kumeneko Utsogoleri pankhani ya zokopa alendo zokhazikika umatanthauza machitidwe ndi njira zomwe zimagwiritsidwa ntchito popanga zisankho ndikupangitsa kuti omwe akukhudzidwa ndi ntchitoyi akhale ndi udindo. Ndondomeko yolimba imatsimikizira kuti zolinga zachilengedwe sizikutsutsana ndi kukula kwachuma. M'malo mwake, imagwirizanitsa kupirira kwa nyengo ndi umunthu waukulu wa komwe mukupita. Ma model ogwira mtima kwambiri ndi bungwe loyang'anira malo opitako (DMO) lomwe limagwira ntchito ngati mlatho pakati pa mabungwe aboma ndi mabizinesi achinsinsi. Bungweli limayang'anira kukhazikitsa njira zoyendetsera nyengo, kuonetsetsa kuti aliyense amene akutenga nawo mbali—kuyambira malo akuluakulu opumulirako mpaka ogwira ntchito zazing'ono zoyendera alendo—akugwira ntchito limodzi kuti akwaniritse zolinga zomwezo zochepetsera mpweya woipa. Zigawo Zofunikira pa Ndondomeko Yoyendetsera Ntchito Yokhudza Kusintha kwa Nyengo Kumanga malo okhazikika kumafuna njira yosinthasintha yomwe imasintha kuchoka pa kuwunika koyambirira kupita ku kuwunika kwa nthawi yayitali. Tiyeni tiwone nkhani yapadera ya Machu Picchu. Kujambula ndi Kugwira Ntchito ndi Ogwira Ntchito Kuzindikira aliyense amene akuchita nawo ntchito yokhudza zokopa alendo ndi gawo loyamba. Izi zikuphatikizapo mabungwe aboma am'deralo, opereka chithandizo cha mayendedwe, atsogoleri ochereza alendo, ndi anthu okhala m'deralo. Zochitika za Machu Picchu zikuwonetsa kufunika kwa mgwirizano m'magawo osiyanasiyana, kuphatikizapo magawo am'deralo, madera, dziko, ndi mayiko ena kuti apititse patsogolo kusintha. Kugwirizana kwa Ndondomeko ndi Kukhazikitsa Zolinga Malo omwe akuyenera kufikika ayenera kugwirizanitsa zolinga zawo zokhazikika m'deralo ndi miyezo yapadziko lonse lapansi, monga Pangano la Paris, Global Sustainable Tourism Council (GSTC) kapena Glasgow Declaration on Climate Action in Tourism. Kukhazikitsa zolinga zomveka bwino za nthawi yogwiritsira ntchito mpweya woipa kapena kuchepetsa zinyalala kumapereka chizindikiro cha kupambana.  Kuwunika ndi Kusonkhanitsa Deta Simungathe kuyang'anira zomwe simukuziyeza. Kukhazikitsa njira zowunikira, kupereka malipoti, ndi kutsimikizira (MRV) zomwe zikupezeka kulikonse kumalola mabungwe olamulira kuti azitsatira zomwe zikuchitika nthawi yomweyo. Deta iyi ikuthandizira kusintha kwa mfundo ndi kutsimikizira kudalirika kwa zomwe malo oyendera akupereka kwa osunga ndalama ndi apaulendo ochokera kumayiko ena. Machu Picchu akuwonetsa izi kudzera mu miyeso yake yokhazikika ya mpweya kuyambira 2019, zomwe zidapangitsa kuti ivomerezedwe ngati malo oyamba padziko lonse lapansi omwe alibe mpweya wa kaboni. Kugawikana mu Kasamalidwe ka Zokopa alendo Kugawikana ndiye cholepheretsa chachikulu kuti anthu apambane pamlingo wa komwe akupita. Mabizinesi akamachita zinthu payekha, nthawi zambiri amabwereza zomwe akuchita kapena kunyalanyaza zosowa za zomangamanga zomwe zimafanana. Ndondomeko ya kayendetsedwe ka boma imathetsa vutoli popanga "magulu okhazikika" komwe zinthu zimasonkhanitsidwa pamodzi kuti zigwire bwino ntchito. Mwachitsanzo, bungwe lolamulira logwirizana lingathe kutsogolera mapulojekiti ogawana mphamvu zongowonjezedwanso kapena zomera zotayira zinyalala kukhala mphamvu zomwe kampani imodzi yokha yamalonda ndi amalonda yaying'ono singakwanitse. Njira yogwirira ntchito pamodziyi imachepetsa mtengo wolowera kwa osewera ang'onoang'ono ndipo imathandizira kusintha kwa gawo lonselo kukhala chuma chotsika mtengo wa kaboni. Ndondomeko ya kayendetsedwe ka boma imathetsa vutoli mwa kuthandizira mapulojekiti ogawana omwe bizinesi imodzi yokha singakwanitse. Zitsanzo zothandiza kuchokera ku chitsanzo cha Machu Picchu ndi izi: Kuyendetsa Bwino Mpikisano Kudzera mu Kuwonekera Malo omwe amasonyeza ulamuliro wamphamvu wa nyengo amakopa anthu apamwamba apaulendo ndi osunga ndalama. Kuwonekera poyera pa malipoti okhudza nyengo kumalimbitsa chidaliro ndipo kumateteza komwe akupitako ku milandu yokhudza kuwononga zachilengedwe. Mwa kukhazikitsa dongosolo lomveka bwino la kayendetsedwe ka boma, dera limadziika lokha ngati mtsogoleri woganiza zamtsogolo pamsika wapadziko lonse wa zokopa alendo. Malo omwe amasonyeza ulamuliro wamphamvu pa nyengo amakopa apaulendo ndi amalonda apamwamba. Kuwonekera poyera pa malipoti okhudza nyengo kumalimbitsa chidaliro ndipo kumateteza komwe akupitako ku milandu yokhudza kuwononga zachilengedwe. Mwa kukhazikitsa dongosolo lomveka bwino la kayendetsedwe ka boma, dera limadziika lokha ngati mtsogoleri woganiza zamtsogolo pamsika wapadziko lonse wa zokopa alendo. Kuyambira mu 2021, udindo wa Machu Picchu wosagwiritsa ntchito mpweya woipa wapanga phindu loyerekeza la $5 miliyoni mpaka $12 miliyoni la mbiri komanso chizindikiro cha ESG. Kuwonekera bwino pa malipoti okhudza nyengo kumalimbitsa chidaliro ndipo kumaika dera ngati mtsogoleri woganiza bwino pamsika wapadziko lonse lapansi wa zokopa alendo. Dziwani zambiri za kuyang'anira ubale wovuta pakati pa malo oyendera alendo mu bukhu lathu la Multi-Stakeholder Coordination for Destination Sustainability Initiatives. Kodi mwakonzeka kusintha kuchoka pa zoyesayesa zapadera kupita ku zotsatira za gulu lonse? Lumikizanani nafe kuti mudziwe zambiri zokhudza kusamalira maubwenzi ovuta a komwe mukupita komanso kuti mupeze upangiri wa akatswiri. Nkhaniyi inalembedwa ndiVirna ChávezGreen Initiative Mafunso Ofunsidwa Kawirikawiri a Gulu: Kumvetsetsa Kulamulira Komwe Mukupita Mabuku Okhudzana ndi Kuwerenga