At Green Initiative, tadzipereka kumanga gulu lapadziko lonse la atsogoleri omwe amaphatikizana masomphenya, ukatswiri, ndi kukhulupirika kufulumizitsa kusintha kwa a nyengo ndi chilengedwe tsogolo labwino. Lero, ndife olemekezeka kulandira Karla de Melo monga athu Mtsogoleri wa Global Reputation.
Trailblazer mu Mbiri ndi ESG
Ntchito ya Karla ikuwonetsa utsogoleri wopitilira zaka makumi awiri panjira mbiri yamakampani, kulumikizana, utsogoleri, ndi kukhazikika. Katswiri wa Public Relations yemwe ali ndiukadaulo mu Kukhazikika kwa Fundação Dom Cabral (FDC), wadzipangira mbiri yobereka mphamvu yoyezeka mu kasamalidwe ka mbiri, kayendetsedwe kazovuta, kusintha kwa digito, ndi chikhalidwe cha bungwe.
Adachita maudindo akuluakulu m'mabungwe ena ofunikira kwambiri ku Brazil, kuphatikiza Vale, Casa da Moeda do Brasil, Firjanndipo Zowopsa, mlangizi wodziwika padziko lonse lapansi.
Mu gawo lililonse, adapambana mapulojekiti omwe amaphatikizana kuyankhulana kwabwino ndi mfundo za ESG, kupanga phindu kwa makampani, mabungwe, ndi anthu onse.
Wolemba, Advisor, ndi Mentor
Kupitilira ntchito yake yayikulu, Karla ndi a mtsogoleri woganiza mu ESG ndi mbiri. Iye ndi wolemba mabuku Muleres ESG ndi Gestão da Reputação (Leader Publishing), ndi membala wa advisory board Instituto Evolux.
Malingaliro ake ochita bizinesi ndi otsogola adamupangitsa kuti akhazikitse ndalama ndikulangiza Simplifica.CI, chiyambi chomwe chinapezedwa pambuyo pake ndi Prodigy. Masiku ano, akutumikiranso ngati mlangizi wa Timakonzekera kale, kampani yopangira upangiri yomwe ili ndi maofesi ku Brazil ndi UK, yoyang'ana pa Reputation & ESG.
Karla nayenso akudzipereka kugawana nzeru ndi kupanga atsogoleri amtsogolo. Iye amaphunzitsa pa Escola Aberje, yofotokoza mitu monga mbiri, kukhazikika, ndi kulumikizana koyendetsedwa ndi data, ndipo amapereka nthawi yake ngati wodzipereka komanso wowongolera ma NGOs Pa Web ndi Gerando Falcões, kupatsa mphamvu mibadwo yatsopano ndi mwayi ndi chitsogozo.
Utsogoleri wa Amayi pa Mbiri Yabwino ndi Zochitika Zanyengo
Ulendo wa Karla ndi chilimbikitso kwa amayi mu utsogoleri. Mwa kuphatikiza ukatswiri, kulimba mtima, ndi momwe amawonera padziko lonse lapansi, akuphatikiza momwe azimayi akusinthira mbiri yakampani komanso kupititsa patsogolo zochitika zanyengo ndi cholinga ndi mphamvu. Zotsatira zake zimalimbitsa gawo la mawu osiyanasiyana pomanga chikhulupiriro ndi kudalirika m'mabungwe omwe akuyenda pakusintha kokhazikika.
Mafunso ndi Karla de Melo
Monga gawo lachidziwitso chake cha Green Initiative, tinapempha Karla kuti afotokoze maganizo ake pa ntchito yake komanso udindo wa amayi mu utsogoleri wa ESG:
- Karla, kodi ulendo wanu wa Corporate Reputation Management unayamba bwanji, ndipo ndi chiyani chomwe chimakupangitsani kukhala nacho chidwi lero?
Ulendo wanga mu Corporate Reputation Management udayamba zaka makumi awiri zapitazo, pomwe ndidazindikira kuti kutchuka sikungokhudza kulumikizana, koma chinthu chofunikira kwambiri chomwe chimapangitsa kudalirika, kuvomerezeka, komanso kufunikira kwanthawi yayitali. Pazaka zanga ku Vale, ndidatsogolera ntchito zapadziko lonse lapansi ndikuwongolera zovuta ku Brazil, Republic of Guinea, West Africa ndi New Caledonia. Zochitika zimenezo zinandiphunzitsa mmene mbiri ingatengere zaka makumi ambiri kuti ipangidwe, koma kuyesedwa m’kamphindi kamodzi kokha.
Chomwe chimandipangitsa kukhala wokonda kwambiri lero ndi mwayi wogwirizanitsa mbiri ndi kukhazikika ndi mphamvu zofewa, kuthandiza mabungwe ndi madera kuti adziyike okha kupyolera muzochita, komanso kupyolera mu zikhalidwe, cholinga, ndi zotsatira zabwino. Kwa zaka zambiri, malingaliro anga adasintha kuchokera pakuchita zinthu munthawi yamavuto kupita kukupanga malingaliro abwino, okhazikika pomwe mbiri imakhazikika pacholinga, utsogoleri, ndi utsogoleri. Ndizipilala izi, makampani amatha kukhala odziwika bwino, kupititsa patsogolo zifukwa zovomerezeka ndi "kuchita zoyenera."
Ichi ndichifukwa chake a Green Initiative ndiye mpikisano wabwino kwambiri pantchito yanga pakadali pano. Ntchito zothandizira monga kutsimikizira kwanyengo kwa Khristu Muomboli - kutsatira zizindikiro zapadziko lonse lapansi monga Machu Picchu - zikuwonetsa momwe mbiri ingathandizire kukhazikika, kulimbikitsa chikhalidwe, ndikukulitsa mphamvu zofewa kwa mabungwe ndi mayiko.
Kwa ine, kutchuka kumakhudza kupanga milatho pakati pa zomwe timapereka, zomwe anthu amayembekezera, ndi zomwe tsogolo likufuna.
- Karla, monga mtsogoleri wachikazi ku ESG, mukuwona bwanji gawo la amayi polimbikitsa mbiri yamabizinesi ndikupititsa patsogolo zochitika zanyengo padziko lonse lapansi?
Atsogoleri achikazi amabweretsa kulimba mtima, chifundo, ndi masomphenya mwadongosolo: mikhalidwe yomwe ndiyofunikira pakuwongolera mbiri komanso utsogoleri wanyengo. Pa ntchito yanga yonse, ndawona momwe amayi amalimbikitsira mgwirizano, mgwirizano, ndi kulingalira kwa nthawi yaitali. Kutchuka sikungokhudza chithunzi chokha; ndi za kugwirizana pakati pa zomwe walonjezedwa ndi zomwe zaperekedwa. Ndipo amayi nthawi zambiri ndi omwe amalimbikira kugwirizanitsa izi, kupanga kukhulupirika ndi kudalira.
Pankhani ya zochitika zapadziko lonse lapansi, azimayi amakulitsanso mphamvu zofewa, kuthekera kochita zinthu kudzera mu zikhalidwe, kuvomerezeka, ndi chikhalidwe. Pokhala ndi maudindo apamwamba mu ESG, utsogoleri, ndi mbiri, azimayi amathandizira kusintha malingaliro kuchokera ku zolinga zazifupi kupita ku zosintha komanso zokhalitsa.
At Green Initiative, udindo wanga ndikuphatikiza mbiri, kukhazikika, ndi mphamvu zofewa monga mphamvu zogwirizanitsa zomwe zimayika mabungwe ndi madera monga atsogoleri a ndondomeko yabwino yapadziko lonse lapansi. Ndikukhulupirira kuti amayi adzakhalabe patsogolo pa kusinthaku, kupanga tsogolo mwa kusintha cholinga kukhala zochita.
Kuyang'ana Patsogolo
Ndi Karla akutsogolera ntchito yathu yodziwika padziko lonse lapansi, Green Initiative kumalimbitsa kudzipereka kwake kulankhulana momveka bwino, utsogoleri wodalirika wa ESG, komanso kusintha kwa nyengo. Liwu lake lidzakhala lofunikira pakuwonetsetsa kuti ziphaso zathu, upangiri, ndi mapulogalamu obwezeretsa zizindikirika ngati zitsanzo za kukhulupirika ndi zatsopano padziko lonse lapansi.
Ndife onyadira kulandira Karla ku Green Initiative gulu - ndikuyembekeza kudzoza ndi utsogoleri womwe adzabweretse ku ntchito yathu yapadziko lonse lapansi.
The Green Initiative Team
